Prohibition

NOVEMBER 17, 2022

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Twitter faces chaos over its blue tick function. Facebook adds a new group option.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

NewsWhip

NOVEMBER 3, 2022

Her team of 25 editors is so dialed into social media that a key part of their job is to suggest story ideas based on topics they see trending online. NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else.

Reddit 158

Reddit Viral Analytics Social Media 158

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can feel like a full-time job – so let social listening tech do the work for you.

Strategy 370

Strategy Communications Reputation Measurement 370

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse. This is a great example from managing editor Benjamin Freed on Twitter.

Ethics 73

Ethics Social Media Trends Viral 73

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. But cancellations result when hashtag-jumping is obviously for a quick visibility hit.

Construction 385

Construction Crisis Reputation Social Media 385

Critical Mention

FEBRUARY 5, 2019

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Why is monitoring trending topics so important? Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Cision

OCTOBER 7, 2016

In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. When you are listening for trends, you are given the opportunity to benchmark social and news media events relevant to your business. Trends are cyclical. Lattes can then use peppermint instead.

Analysis 318

Analysis Viral Trends Software 318

Cision

FEBRUARY 16, 2016

Social engagement and virality have been indicators of the viability of candidates in the 2016 presidential election cycle. Engaged social followers are translating into voters, as Cision accurately predicted that both Trump and Bernie Sanders would win the New Hampshire primary and lose the Iowa caucus.

Twitter 120

Twitter Viral Policies Communications 120

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. Overall, Ocean Spray did a lot well here.

Social Media 179

Social Media Viral Company Education 179

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Can you tell us how you look for content and cultural trends? Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Agility PR Solutions

SEPTEMBER 19, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free” advertising this past August when its sassy Fried Chicken Sandwich battle went viral on Twitter—and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 80

Twitter Viral Marketing Advertising 80

Buchanan PR

JUNE 30, 2023

Social media trends come and go at lightning speed. However, every now and then, a trend emerges that captivates the masses and takes the internet by storm. Enter the Grimace shake trend – an unexpected sensation that has dominated social media platforms – particularly TikTok – and kept McDonald’s in the spotlight.

Viral 72

Viral Trends Social Media Creativity 72

Cision

AUGUST 15, 2017

” In magazines in the signature line and on television next to the anchor name, you’ll often find their Twitter handle. Check out Google Trends and see what people are talking about online. If you have expertise on a hot topic, pitch that story to the media and mention how it is trending on Google.

Pitching 319

Pitching Television Media Social Media 319

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. To figure out which handles to target when I launch ads on Twitter. Twitter is the world’s largest suggestion box.

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Reel template options are also being expanding to facilitate jumping onto trends easier. Twitter becomes more emotive . potentially due to be added to the platform.

Instagram 118

Instagram Social Media Video Facebook 118

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Marketing Viral 62

PRSay

MARCH 26, 2024

The platform’s user base increased during the pandemic years and continues to help shape viral trends and social causes today. In 2019, Chipotle’s #GuacDance campaign was an early viral success on TikTok. Just as Elon Musk purchased Twitter (now X) in 2022, the next owner of TikTok may be a wealthy entrepreneur.

Strategy 86

Strategy Viral Social Media YouTube 86

Landis PR

JANUARY 8, 2024

In the case of X, it’s the reverse question we can ask: Was it not enough that Elon Musk threatened to take over , then sue , then finally buy the unrivaled global social platform Twitter, dragging its value through the mud so he vastly overpaid? But it was not enough for Musk.

Film 59

Film Twitter Viral Social Media 59

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Videos with branded hashtags are not only available in a user’s normal feed, but also in the Trending section of the Discover tab, making these videos widely viewable. Pepsi’s #SwagStepChallenge , a great example of a branded hashtag campaign, spread like wildfire on TikTok, as well as on Twitter and Youtube. million likes. .

B2B 310

B2B Video Creativity Social Media 310

Prohibition

MAY 23, 2022

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success. Here’s a round-up of what’s changed throughout May and key trends to keep on top of across various social channels. Twitter hints at moving towards pay to play.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content. Final Thoughts.

Video 98

Video Agency Strategy Marketing 98

Buchanan PR

OCTOBER 5, 2023

After she was photographed eating a singular chicken nugget with both ketchup and “seemingly ranch” (as a viral tweet from a Taylor Swift fan account referred to it), Heinz Ketchup themselves released a limited-edition ketchup-and-seemingly-ranch condiment blend. The original viral “ketchup and seemingly ranch” post.

Strategy 80

Strategy Media Viral Trends 80

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? But what’s trending in the news? What’s trending, seasonality. What are people talking about on Twitter? Here’s a video I did on this: It doesn’t get any easier than this.

Pitching 130

Pitching Video YouTube Viral 130

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. You can see the discussion on Twitter via #BWChat. Buzzfeed looks at analytics and finds what is trending on the site.

Reddit 159

Reddit Media Analytics Trends 159

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. Tide deflects a dirty situation. .

Brand 160

Brand Branding Viral Crisis Management 160

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What is Viral Marketing? What is Social Media Monitoring? What is User Experience (UX)?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

MAY 20, 2016

Real-time opportunities span trending topics, events and breaking news and provide a shortcut to gain authority, engage audiences and lead industries. When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. Jamba Juice. Image via Pixabay: 1.

Brand 159

Brand Branding Comparison Viral 159

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. You can discover popular sounds and themes on sites like TikTok Trends and should follow in the footsteps of influencers who publish engaging content. To connect with Katie, you can follow her on Twitter.

Social Media 78

Social Media Strategy Media Reputation 78

Doctor Spin

APRIL 2, 2023

Elon Musk: Twitter boss announces blue tick shake-up Branded accounts will have no choice but to sign up for Twitter Blue if this becomes a reality. That Viral Image of the Swagged Out Pope Is an AI Fake, Dummies “Those mega-viral images of Pope Francis looking fresh to death in a pristine white puffer are AI-generated fakes.”

Viral 52

Viral Media Engineering Video 52

PR in High Definition

APRIL 25, 2022

As an example, Twitter is currently fixated on the recent Elon Musk board scandal but people will quickly move on to the next thing. By moving to briefer, personalised, and authentic comms to engage distracted audiences and create content that is evergreen that won’t be caught up in the trend cycle. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Believe it or not, before the “This Is Us” episode in question, Crock-Pot didn’t even have a Twitter account. But, to its credit, Crock-Pot acted quickly on social media, creating a Twitter account within hours. Make sure your social media channels are up to date. Respond quickly. Use the incident to tell your story.

Crisis 199

Crisis Twitter Course Viral 199

NewsWhip

DECEMBER 31, 2019

Best Brand on Twitter. Best Activation on a Viral Moment. They kicked off their year end review with this video , and took to Twitter to show lists of what was the most popular by location. The account is tapped into photography trends, street style and whatever is trending on the platform. Let’s dive in. .

Brand 78

Brand Branding Film Instagram 78

Prohibition

JANUARY 23, 2023

Instead, focus on using ‘trending’ audio. A simple google search will reveal trending audio that you and your brand could potentially use in its video. Instagram content will also rank higher when trending hashtags are used, as it ensures a greater chance of shareability and increases user engagement.

Video 62

Video Social Media Instagram Media 62

Remote PR Jobs

OCTOBER 11, 2022

When you use a hashtag on Twitter, your content becomes linked to all of the other tweets that include the same tag, which allows your followers to easily keep up with any company activity. Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? The hashtag quickly began to trend on Twitter. . Many people are discussing what this may mean for Twitter. Twitter is far too valuable a communications channel for organizations (with common sense) to leave it.

Case Study 232

Case Study Crisis Twitter Viral 232

NewsWhip

FEBRUARY 10, 2021

In terms of what went viral for the top publishers, there was, as usual, a variance across the top three, though perhaps less so this month than we have seen previously. . An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. million engagements.

Facebook 167

Facebook Web Viral Journalism 167

PRSay

DECEMBER 10, 2020

His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Participating in broader trends is totally OK, but you need to do [it] your way, which is [being] true to yourself, relevant and [providing] something different and unique. Find Tia on Twitter and LinkedIn. Remember the BBC dad?

Communications 156

Communications Nonprofit Employee Film 156