Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. You can see the discussion on Twitter via #BWChat. He said people like to consume quality stories as they always have.

Reddit 158

Reddit Media Analytics Trends 158

Buchanan PR

OCTOBER 5, 2023

Her fans are not just passive consumers but active participants in her journey, enthusiastically amplifying her message and contributing significantly to her continued media prominence and success. The original viral “ketchup and seemingly ranch” post. Hidden Valley’s Twitter X profile is labeled as “Seemingly Ranch”.

Strategy 81

Strategy Media Viral Trends 81

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Observe what is trending before launching an advertising campaign . Consumer engagement is not a one-way street.

Small Business 71

Small Business Advertising Advertising Social Media 71

PR in High Definition

APRIL 25, 2022

As an example, Twitter is currently fixated on the recent Elon Musk board scandal but people will quickly move on to the next thing. By moving to briefer, personalised, and authentic comms to engage distracted audiences and create content that is evergreen that won’t be caught up in the trend cycle. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. To enter, users need to follow the official Xbox Twitter account and retweet their tweets with #Xbox_BarbieTheMovieSweepstakes. million views. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well.

Video 62

Video Social Media Instagram Media 62

Prohibition

MAY 10, 2023

Increasing credibility and building relationships with followers creating ugc, influencer content, social trends, ugc creators, more engagement Another benefit of using user generated content in your social media strategy is increased trust and credibility. This can help attract new customers and retain existing ones.

Social Media 62

Social Media Strategy Media B2C 62

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” It wasn’t written from an attitude of concern and caring, it was an attempt by Edelman to newsjack a trending topic for their own benefit. To have their own post go viral, even land new business. Go follow her on Twitter.

Pitching 272

Pitching Viral Interviews Education 272

Communications Conversations

JANUARY 16, 2017

Look no further than Twitter for just one example. When was the last time you had an actual conversation with anybody on Twitter? Heck, when was the last time ANYBODY has a productive conversation on Twitter? I’m not breaking news here, but it’s indicative of a larger trend: Engagement is dying on the internet.

B2B 60

B2B Twitter Viral Trends 60

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Connect with him on Twitter @connect2taral.

Google 259

Google Digital PR Mobile SEO 259

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube. The perpetuation of a “viral” story on digital channels can be hours.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Raskopf says social media has inspired Dunkin’ Brands to incorporate popular internet trends into their campaigns. During the Oct.

Social Media 119

Social Media Conference Media Corporate 119

Prohibition

JUNE 17, 2021

If you’re unsure on this, it might be a good idea to build a consumer persona, which is a detailed description of your target customer. Many brands often make the assumption that all of their consumers will want to view the same kind of video – but this isn’t always true. Stay on brand. This is really crucial!

Video 62

Video Product Launch Film Social Media 62

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Shift Communications

APRIL 11, 2018

The company lost about $37 billion in market value, Mark Zuckerberg is to testify before Congress, and consumers are pursuing a movement to #deletefacebook (which some say is impossible ). Some options can include holding a press conference, setting up a media webcast, or creating a Twitter handle to respond to consumers.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Photo by Thom on Unsplash. Freemium Business Revolution”.

Report 45

Report Privacy Pinterest Retail 45

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. Follow Bryan on Twitter: @bryanpedersen. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed.

Advertising 131

Advertising Advertising Data Reputation 131

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. This mentality involves a complete change in the way we consume information and created a demand for real-time, up-to-the-second news unlike we’ve ever seen before.

Marketing 138

Marketing Conference Trends Viral 138

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Industry Film Viral 85

Beyond PR

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. Lastly, you should monitor what people are talking about on social media and jump on trends you can predict before anyone else sees it coming. and Barnum Bailey, Techweek and more.Connect with him on LinkedIn and follow him on Twitter. What’s the next big thing?

Storytelling 73

Storytelling Data Communications Technology 73

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? When consumers become involved in games associated with companies, they become part of the company story.

Mobile 101

Mobile Community System Social Media 101

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. You can go further by analysing competitor activity and consumer discussions to see how you compare.

Strategy 370

Strategy Communications Reputation Measurement 370

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Honestly, this traditional format is completely obsolete now.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Hence, the popularity of paid social. Benefits of Paid Social.

Advertising 62

Advertising Advertising Social Media Facebook 62

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Connect with him on Twitter @connect2taral.

Google 64

Google Digital PR Mobile SEO 64

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. PepsiCo’s nine human drivers for consumers | 5:28-7:33. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Reel template options are also being expanding to facilitate jumping onto trends easier. Twitter becomes more emotive . potentially due to be added to the platform.

Instagram 118

Instagram Social Media Video Facebook 118

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. When crafting social content, lean on trends and publish content with a high virality rate.

Social Media 78

Social Media Strategy Media Reputation 78

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Videos with branded hashtags are not only available in a user’s normal feed, but also in the Trending section of the Discover tab, making these videos widely viewable. Pepsi’s #SwagStepChallenge , a great example of a branded hashtag campaign, spread like wildfire on TikTok, as well as on Twitter and Youtube. But Can It Work for B2B?

B2B 310

B2B Video Creativity Social Media 310

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Believe it or not, before the “This Is Us” episode in question, Crock-Pot didn’t even have a Twitter account. But, to its credit, Crock-Pot acted quickly on social media, creating a Twitter account within hours. Use the right tone to get consumers – and press – on your side. Respond quickly.

Crisis 199

Crisis Twitter Course Viral 199

NewsWhip

DECEMBER 31, 2019

Best Brand on Twitter. Best Activation on a Viral Moment. They kicked off their year end review with this video , and took to Twitter to show lists of what was the most popular by location. The account is tapped into photography trends, street style and whatever is trending on the platform. Let’s dive in. .

Brand 78

Brand Branding Film Instagram 78

Prohibition

MARCH 30, 2021

This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. . — Weetabix (@weetabix) February 9, 2021.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. I spoke to Rebecca Moss about her strategy and she explains, “Everyone was bingeing Bridgerton over Christmas and I knew that I wanted to do something around the trend.

Digital PR 170

Digital PR Industry Strategy Film 170