Contently - Strategy

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Storytelling that stands out. However, the storytelling is so compelling that you can’t look away.

Storytelling 136

Storytelling Video Groups Conference 136

Onclusive

FEBRUARY 2, 2022

Using data and technology can help you make pitching even more targeted and precise. Join us for Building The Perfect Pitch and Nurturing Your Media Relationships webinar on February 17th. What is going to be useful, interesting or exciting to them? The post Best practices for building a perfect pitch appeared first on Onclusive.

Pitching 195

Pitching Data Technology Storytelling 195

Presspage

JULY 11, 2023

To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.' Technology solutions can play a vital role in supporting this strategy.

Strategy 60

Strategy Communications Local Technology 60

5W PR

FEBRUARY 19, 2024

Another crucial element is to leverage data and technology to tailor recommendations, content, and marketing messages to individual preferences. Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts.

Consumer 78

Consumer Industry Brand Branding 78

Contently - Strategy

NOVEMBER 19, 2020

They hosted the event through BigMarker , a new entry into the webinar world, which is easily the smoothest tool I’ve used. The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year.

Trends 130

Trends LinkedIn Video B2B 130

5W PR

JUNE 7, 2021

Using geolocation technology, it sends rewards and product recommendations from sales associates when a user steps inside a store. Multimedia features and storytelling techniques can be used to create striking content. If there is a webinar or a product release, customers can be sent reminders leading up to the event.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. ” in smart ways that get sympathetic responses.

Storytelling 60

Storytelling Interviews Software Industry 60

wiredPRworks

MAY 23, 2022

Social Media Best Practices Social Media Trends Speaker Social Networking Apps Social Networking Tools Social Sales Trainer Storytelling Speaker Technology Strategy for Sales, Marketing, and PR Trailblazing Beyond Thought Leadership Web3.0 Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales.

LinkedIn 52

LinkedIn How To B2B Social Media 52

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sign up for free ebooks, webinars, and other resources (i.e., The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn.

Blogging 52

Blogging Marketing Pinterest SEO 52

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. The technology that’s built into today’s tools makes it easier than ever to capitalize on content-marketing opportunities. [By Alex Hoag].

Trends 105

Trends How To SEO Google 105

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Technology. What are the core components of our existing marketing technology stack? Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

NewsWhip

MARCH 31, 2021

Watch webinar. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. So are you seeing a spread of ideas, technology, methods between comms and marketing generally?

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

JUNE 10, 2021

Watch webinar. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So what we did was we defined the top things we care about reputationally, and then we started looking at technology solutions to enable and make that process faster.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. Technology Adoption and New Services.

Survey 60

Survey System Trends Small Business 60

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Q: How did you decide on the ideal marketing technology stack? Q&A with VP of Marketing at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. ” in smart ways that get sympathetic responses.

Interviews 60

Interviews Storytelling Software Engineering 60

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. – Digital and visual storytelling.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Beyond PR

JUNE 21, 2016

“Video is the language we communicate in today,” says Larry Cardarelli, Vice President, Production at MultiVu and moderator of tomorrow’s PR Newswire webinar Video Creation and Strategy for Modern Content Marketers. However, that’s good news for marketers who understand the value of storytelling and production.

Content Marketing 73

Content Marketing Video Trends Marketing 73

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Solid storytelling, writing and editing skills are still very much in demand. Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

MAY 26, 2020

>>> Ned and I will be presenting a custom webinar on this survey for the IABC Heritage Region on June 18, 2020, at 12:00 p.m. Keep an eye on their webinar announcement for registration details. If your organization is interested in a custom webinar that assesses the findings please contact one of us. PR technology.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Onclusive

FEBRUARY 10, 2022

Join us for Building The Perfect Pitch and Nurturing Your Media Relationships webinar on February 17th. The post Measuring and optimizing your perfect pitch appeared first on Onclusive.

Measurement 195

Measurement Pitching Data Media Relations 195

PRSay

FEBRUARY 14, 2024

Blackwell, who serves as the Peace Corps’ principal contact for the news media and the public, was the guest speaker for PRSA’s Diverse Dialogues webinar on Jan. And Dr. King perfected the art of storytelling, something that’s crucial to being a minister.” Again, “it goes back to storytelling,” Blackwell said. “It Day on Jan.

Communications 156

Communications Storytelling Government Community 156

Flack's Revenge

JANUARY 12, 2021

Depending on the space, there may be boutique analysts who are very influential in a certain region or technology area. Make sure to use good storytelling techniques to convey your message, featuring customers who have been positively impacted by your technology. Analysts save the decks and refer back when needed.

Industry 156

Industry Enterprise Trends Technology 156

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Effective storytelling improves valuations. 66% said conferences (including virtual). 34% said ebooks.

B2B 116

B2B Marketing Survey Software 116

NewsWhip

OCTOBER 7, 2021

At NewsWhip’s September webinar, Steve Salvador from APCO Worldwide joined NewsWhip’s CEO, Paul Quigley to explore the ways that food and beverage brands aim to delight consumers, shape culture, and become more purpose-driven.

Trends 78

Trends Consumer Storytelling Industry 78

PRSay

FEBRUARY 12, 2024

Blackwell, who serves as the Peace Corps’ principal contact for the news media and the public, was the guest speaker for PRSA’s Diverse Dialogues webinar on Jan. And Dr. King perfected the art of storytelling, something that’s crucial to being a minister.” Again, “it goes back to storytelling,” Blackwell said. “It Day on Jan.

Communications 87

Communications Storytelling Government Community 87

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Cision

MARCH 28, 2016

At the recent “ How to Launch an Enterprise-Wide Content Strategy ” webinar, Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M; and Cision senior analyst Caitlin Jamali explored how to centralize your content strategy to reach the right audience and unify as a business.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). Source: Content Marketing is the New Conference ).

Survey 176

Survey Marketing B2B Study 176

NewsWhip

JUNE 23, 2021

Watch webinar. Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. But the technology is relatively there. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Read transcript. Brett Lofgren.

Data 78

Data Media Analytics Energy 78

Beyond PR

JANUARY 18, 2018

Recently, I co-hosted a webinar to discuss this topic. In this webinar, we dove into how the decline of advertising has affected and even elevated earned media, as well as how earned media deserves a second look now that we have technological innovations that have changed how we measure results. So what are we waiting for?

Media 75

Media Advertising Advertising Measurement 75

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Webinars became a big thing. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

NewsWhip

JULY 29, 2021

Watch webinar. But fortunately, there’s a lot of tools out there and technology vendors that are doing surveys at scale for across different brands. I mean, we work with a number of Fortune 500 companies in the technology industry and other industries as well. View our on-demand webinars. #21: Read transcript.

Brand 78

Brand Branding Marketing Data 78