Landis PR

APRIL 22, 2024

Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. As concerns over climate change and social inequality escalate, companies are pushed not only to implement sustainable practices but also to report these efforts transparently and meaningfully.

Report 59

Report Comparison Data Corporate 59

Cision

MAY 20, 2016

With social listening tools , you’ll be equipped to uncover which opportunities to leverage and determine what actions to take in real time. Rather than making a comparison to the company under fire, KitKat highlighted how it differs from the rest. Looking for inspiration? Jamba Juice.

Brand 159

Brand Branding Comparison Viral 159

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. Some evaluation tools are either too narrow in what they do, overpriced, or both, so a mix of paid and free tools is generally best. Our program strategies are more likely to be informed by behavioral data.

Measurement 189

Measurement How To Guidelines Web 189

Buzzstream

MARCH 13, 2024

Though these can sometimes refer to social media placements) While it can be tempting to focus on the sheer quantity of links, the best agencies and digital PRs focus on the quality of the backlinks and look at quality signals. These mentions are typically found using a tool like Google Alerts or Talkwalker.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

JULY 29, 2015

All your audience has to do is plug in a pair of headphones and listen to what you have to say. A: More people are listening to podcasts than ever, and the podcast-listening audience is both affluent and socially savvy. They’re also 17 percent more likely to follow a brand on social media.

Interviews 120

Interviews Comparison Video Exercises 120

Prohibition

MAY 9, 2023

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages. Make sure the influencers add value Enhancing the value of social media is crucial in the modern world.

Marketing 62

Marketing YouTube Comparison Fashion 62

PR 20/20

APRIL 29, 2023

Social reach : Measure the reach and engagement of your content on social media platforms. Traffic sources : Google Analytics can show you where your website traffic is coming from, such as social media, search engines, or referral sites. Track the number of form submissions, purchases, and sign-ups generated by your content.

Tools 70

Tools Measurement Strategy Analytics 70

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. 2) Listen: simple searches and monitoring. Notified allows you to monitor all the major social media sites and online news sources. This includes blogs, discussions and other formats. 3) Connect: beyond a media contact database.

Software 113

Software Tools Publicity System 113

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The product does everything you’d expect from a media monitoring tool. Both come with experience in this vertical. The Truescope dashboard.

Tools 157

Tools Media Software Analysis 157

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. Determine Impact from Share of Voice Comparisons. Make Predictions From Social Polling.

Media 120

Media Viral Comparison Data 120

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. . ~ Jason Brown , Founder/Principal, PublicCity PR. AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

NewsWhip

JUNE 23, 2021

Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. Social listening tools | Jump to text. Talking Points. Agency of the future | Jump to text.

Data 78

Data Media Analytics Energy 78

Cision

MARCH 8, 2016

How are you using your social media listening tool ? Revisit your data over time to make year-over-year comparisons and identify industry trends. Stand out from the crowd and give reporters what they’re looking for with these four tactics: 1. Uncover Lesser-Known Topics. Survey The People.

How To 84

How To Pitching Survey Comparison 84

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. 3 Social media matures. Social media is maturing. Action: Choose a social media platform, publish content and a build a network. There are currently 4.3

Publicity 164

Publicity Ethics Data Community 164

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

FEBRUARY 11, 2017

Listeners are increasingly affluent, educated and most importantly, habitual. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). As such, podcasts are an old tool with a new twist. Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

The Resolution Blog

MAY 11, 2016

Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. RFPs may say that they just require public relations, but today that means strategy, content creation, social and PR so we have the talent in-house to deliver on that.

Creativity 120

Creativity Comparison Consumer Examples 120

Sword and the Script

SEPTEMBER 3, 2019

1) Israeli vendor builds CRM tool for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Most PR vendors try to serve as an email marketing tool, and they do a clunky job. By comparison, WeWork is valued at $44 billion.

Analytics 67

Analytics Report Technology Pitching 67

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. There’s been an incredible geographical and social polarization in the United States.

Ethics 78

Ethics Employee Communications System 78

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. It’s easy to cast too wide a net and lose focus.”. Write, Tell and Show Your Sustainability Story. Case in point – General Mills.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Buzzstream

FEBRUARY 3, 2021

On a recent JBH webinar surrounding newsjacking, Digital PR Director Rebecca Moss and co-founder Jane Hunt also recommended listening to or reading news round-ups on websites, like The Week ,every morning before work. A journalist needs clicks from their headlines and the stories they share on the publication’s social media platforms.

Digital PR 170

Digital PR Industry Strategy Film 170

Maxim Behar

NOVEMBER 16, 2020

You are right that our social media was a bit like modern obituaries. Host: … and whether it will last in court, and whether it is really the best tool. Host: Their social life usually ends in such hours. They use social media, sometimes are guests at TV studios, where no one asks them anything different or interesting.

Government 52

Government Measurement Crisis Radio 52

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” Pretty much every PR/journo panel I’ve ever sat in on/listened to say one thing, if they say anything at all: Do not send attachments if they’re not asked for. And that was it. That was supposed to be the story.

Pitching 111

Pitching Facebook Interviews Twitter 111