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2024 women in leadership: Challenges are fueled by a resurgence of traditional values, a widening leadership gap, and the need for DEI initiatives

Agility PR Solutions

Despite intermittent progress, challenges for women for ascending to leadership positions in business continue to manifest.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable.

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Leveraging Hashtags on Social Media: Why and How for B2B Companies

Stern + Associates

If you’re a B2B communications or marketing professional charged with making sure your brand is present in relevant conversations, or if you’re responsible for disseminating content or boosting engagement, consider these hashtags in your social media strategy: #ContentMarketing #DigitalMarketing #MarketingStrategy #B2BMarketing #BusinessDevelopment (..)

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Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

This past April, we were grateful to attend the McDonald’s* Worldwide Conference, which brought together thousands of restaurant owners/operators, leadership, regional staff and partners. Brands putting customers in the center of consumer marketing.

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Monday Roundup: Campaigns

Waxing UnLyrical

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. How Your Organization’s CEO Can Use Social Media for Thought Leadership. Everything You Need to Know to Run a Successful SMS Marketing Campaign.

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Chat Recap: Social Media Routines

Solo PR Pro

On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ).

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5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” What I love about this approach is that it feels natural to communication consultants and is one more way to demonstrate thought leadership. . In fact, according to a study from Animoto “76.5%

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