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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable.

B2B 319
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2024 women in leadership: Challenges are fueled by a resurgence of traditional values, a widening leadership gap, and the need for DEI initiatives

Agility PR Solutions

Despite intermittent progress, challenges for women for ascending to leadership positions in business continue to manifest.

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Leveraging Hashtags on Social Media: Why and How for B2B Companies

Stern + Associates

If you’re a B2B communications or marketing professional charged with making sure your brand is present in relevant conversations, or if you’re responsible for disseminating content or boosting engagement, consider these hashtags in your social media strategy: #ContentMarketing #DigitalMarketing #MarketingStrategy #B2BMarketing #BusinessDevelopment (..)

B2B 117
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Monday Roundup: Campaigns

Waxing UnLyrical

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. How Your Organization’s CEO Can Use Social Media for Thought Leadership. Everything You Need to Know to Run a Successful SMS Marketing Campaign.

SMB 84
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7 ideas explaining why the B2B SaaS sector is sluggish right now

Sword and the Script

Think about a hypothetical software company that designed a product for the SMB space. I’ve worked recently with a company that, in part, analyzes churn in SaaS, and they were calling this out in early 2023. If they sold that product to an enterprise, chances are they will be dissatisfied. >>> Need an extra pair of hands?

B2B 131
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Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

This past April, we were grateful to attend the McDonald’s* Worldwide Conference, which brought together thousands of restaurant owners/operators, leadership, regional staff and partners. Brands putting customers in the center of consumer marketing.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 188