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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. ” This applies to the media who cover business, whether they’re on the SMB beat or not. Smaller companies can seize sudden PR opportunities.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. PR finds owned media programs complement media relations efforts. “I see a few things.

Marketing 188
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14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Garrett Public Relations

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […]. With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

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PR Tips to Help You Land Media Coverage

Garrett Public Relations

As anyone in PR can tell you, earning media coverage these days can be a challenge. The post PR Tips to Help You Land Media Coverage appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH.

Media 215
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21 Influencers Share Stellar Advice for Digital Marketing in 2021

Garrett Public Relations

The post 21 Influencers Share Stellar Advice for Digital Marketing in 2021 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable.

Marketing 212
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5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Try using video to teach clients (and prospects) what to expect when planning an event, or launching a media relations campaign. In fact, according to a study from Animoto “76.5%

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Proactive PR Versus Reactive PR: Which Should You Focus On?

Garrett Public Relations

Public relations is enjoying a bit of a resurgence. The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […]. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity?

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