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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. Pitching trade press can be easier than getting a story in a large media outlet. Pharma journalists will read biotech and diagnostic trades, depending on their beat, and so on.

B2B 319
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Why Small Businesses Need a Media Database

Cision

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. The amount of information you need to contact an influencer — direct phone, email, social handles, pitching preference, outlet information, history and bio, etc.

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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch. An SMB can conduct market research with unlimited survey questions at a reasonable cost. We encourage clients to tell data-driven stories that are mediaworthy and verifiable.

Tools 108
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PR Tips to Help You Land Media Coverage

Garrett Public Relations

With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. As anyone in PR can tell you, earning media coverage these days can be a challenge. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their preferences and how they find […].

Media 215
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The database also has built-in features for list-building and a generative AI feature for pitching. For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. Pitch podcasts by noon. click image for higher resolution) 2.

Analysis 139
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7 ideas explaining why the B2B SaaS sector is sluggish right now

Sword and the Script

The team was so smart, and they understood PR, so I could always get 20 minutes to brainstorm or work out a pitch. It was great for media pitching, and we landed a ton of interviews. Think about a hypothetical software company that designed a product for the SMB space.

B2B 129
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WIIFM mindset key to successful influencer outreach

Communications Conversations

As a blogger, I don’t get pitched all that often. However, I did receive two somewhat interesting and relevant “pitches” in the last month. They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). Missed opportunity.

SMB 60