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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. 3) Webinar benchmarks.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. Case in point?

SEO 132
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In PR, Press Releases Still Matter

ImPRessions - Crenshaw Communications

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. But in our business the role of the press release is up for debate.

SEO 221
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Piloting AI: Get Started with Artificial Intelligence [Nov. 19 Webinar]

PR 20/20

From audience targeting, to content strategy, to SEO, media buying, email writing, and forecasting conversions and churn, hundreds of activities marketers perform every day will be intelligently automated to some degree in the near future. Join us for the webinar, and see how you can create a more intelligent marketing program in 2020.

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.

B2B 334
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What Type of Marketing Works Best for a Small Manufacturing Company?

PR 20/20

Use your industry expertise to write easy-to-understand blog posts that tie into your product line, technology, or customers. Focus on writing content that speaks to your prospective customers’ questions, wants, desires, and needs to build trust upfront. Host a Webinar. Create Blog Content. Launch an Email Newsletter.

Company 85
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40+ Blogs Marketers Should Be Following

PR 20/20

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips.