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Why Thought Leadership is Good Public Relations

Ronn Torossian

Enter thought leadership, a strategic approach that lets organizations flex their industry expertise, form meaningful connections with their target […] The post Why Thought Leadership is Good Public Relations appeared first on.

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2024 Public Relations Forecast

The Resolution Blog

I have enlisted the help […] The post 2024 Public Relations Forecast appeared first on PR Resolution — by CoverageBook. What do you as an individual, your team and as a collective industry need to work on to move forward and succeed this year?

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What ChatGPT Brings To Public Relations

ImPRessions - Crenshaw Communications

How AI is transforming ad tech and marketing At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands – from high-growth startups to larger public companies. The post What ChatGPT Brings To Public Relations appeared first on Crenshaw Communications.

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How Generative AI Can Benefit Public Relations Strategies

Ronn Torossian

Generative AI is transforming the world of public relations with its ability to understand and create human-like text. PR practices are set to be revolutionized by this innovative technology.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently.

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The Intersection of Fintech and Public Relations

Ronn Torossian

This is where public relations steps in. Fintech PR plays a pivotal role in bridging […] The post The Intersection of Fintech and Public Relations appeared first on. The surge of technology and unrelenting demand for innovation is giving birth to a new era focused on fintech.

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Social Media Plays an Important Role in Public Relations

Ronn Torossian

Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Spreading the Good News: Four Best Practices for Construction Projects

Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities, The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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War in Ukraine: How American Consumers are Responding

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

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What Regulations Will Impact Sustainability Comms in 2024?

Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission’s Green Claims Directive California’s passing of SB 253 and SB 261 The impact of Capricorn season signaling on sustainability and social impact communication is also unmistakable, particularly as it relates to public and private reporting.

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The Growth PR Playbook

What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted.