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Is Influencer Marketing the Future of Marketing? (Infographic)

PR 20/20

Shane is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. The following is a guest post from Shane Barker.

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What is Technology PR?


Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.


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I’m in the Mood for a Good Holiday Story

Business Wire

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Reporters need your multimedia content to create a compelling story. And don’t forget to leverage the reach of others!

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PR Pros’ Holiday Toolkit: 5 Press Release Examples from Amazon to Starbucks (+ more)


Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Step 1: Choose a Relevant Theme – Choose a holiday press release theme that fits your brand, like product launches, special editions, holiday sales, CSR efforts, industry insights, or milestones.

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Five Ways To Repurpose Your Video Content


You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel. Convert To Infographics Infographics are an effective way to share information visually.

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Steal These 9 Ideas to Inject Visual Appeal Into Press Releases


Show photos of your product being used. Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. For company launch, take a tour of your facilities.

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How Your News Release Can Help the Media Do Their Job


Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

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