PR for Anyone

JULY 23, 2020

If you plan on doing regular, consistent media interviews - whether it’s television, radio, podcasts, or print - it’s a good idea to put together a list of potential questions that cover the basics of your business that any interviewer can use. Watch this week’s PR tip video above and/or read the transcript below.

Interviews 130

Interviews Media Television Radio 130

PR for Anyone

APRIL 9, 2020

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. Additionally, these publications are planned four months in advance. Video Transcript: Hi everybody. Right now what is relevant is COVID-19. health, fitness, women, men, family, food, etc.) .

Media 130

Media Television Exercises Newspapers 130

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. The public even criticized the formula of the shows; their commercialization, how ridged the story structures were and grew weary of the gendered tone of the content.

Advertising 190

Advertising Advertising Radio Television 190

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. Here is a PR tip video I did on how to find and use them: If you see.a topic that relates to you and your business, move that publication to the top of your list. We are going to educate the public. PITCH IDEAS.

Pitching 130

Pitching Nonprofit Financial Insurance 130

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.

Case Study 178

Case Study SEO Film Video 178

Cision

JUNE 29, 2015

Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories. Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media.

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Video is never, ever going away. 45% of people watch more than an hour of Facebook or YouTube videos a week. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Training Video Survey 136

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, quality videos help tell a story. Understand Decision-Making in Newsrooms.

Media 68

Media Travel Radio Interviews 68

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

Flatiron Communications

MAY 7, 2015

There is no shortage of pundits waxing on the subject of measurement in public relations. He didn’t forsake all legacy media however and offered props to the network morning shows: “TV is a different beast [than print]. TV may be sexy, and exciting, but [it pales next to digital video in terms of reach].”

Video 28

Video Print Television Journalism 28

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Anyone with a smartphone can shoot images and video.

Crisis 151

Crisis Government Energy Community 151

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore. And the cost?

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Thought leader panels can yield a ton of useful content like white papers, videos, bylines, and blog posts. If you’re a company founder, you have expertise that others don’t.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

7 percent who rated print media as important and 54. 6 percent who said television would rank highly in 2020. With increasing internet penetration, better data infrastructure, and an estimated 190M active Tik Tok users in the Southeast Asia region, social media and video consumption are unstoppable.

Mobile 156

Mobile Local Technology Trends 156

PR Insiders

NOVEMBER 10, 2020

As a result of their responses, let me share a few ideas on what you should be doing that will ingratiate you with journalists and increase your chances of publicity success: Pitch journalists via email. Be willing to do video interviews. In years past, most interviews with print reports were conducted in person or by phone.

Media 78

Media Pitching Print Interviews 78

Cision

SEPTEMBER 10, 2015

Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. What level of eye contact is best in video? Certain kinds of smart televisions can “overhear” conversations.

Trends 120

Trends Mobile Web System 120

Shift Communications

JULY 25, 2016

You may scoff at the idea of Instagram models and YouTube video gamers but they have a most coveted asset: the trust of your client’s target audience. In many ways, the immediacy of social is filling in the gap that traditional print used to serve. Yes, we watch television but how? Why are influencers so important?

Social Media 60

Social Media Media Television Print 60

Critical Mention

DECEMBER 10, 2021

The Critical Mention Help Center allows users to browse through help articles and video tutorials. Users can now: Monitor public Instagram Accounts. View Instagram post type, language, follower count and publicity values. Critical Mention users can now track audience and publicity values for their radio mentions.

Radio 116

Radio Instagram Analytics Mobile 116

PR Conversations

JUNE 25, 2015

There is a recent tendency to divide public relations practitioners around their engagement with social media or digital communications – creating different tribes. There are upsides and downsides of digital technology, and its impact on public relations practitioners.

Publicity 40

Publicity Technology Television Fashion 40

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

PR for Anyone

OCTOBER 8, 2020

When putting together your Public Relations Plan, preparing for the interview should be on your list. For television segments, see how that host does an interview. If it’s a print interview, read what they write. It's Christina Daves with this week’s Free Publicity Friday PR Tip. Do your homework.

Interviews 100

Interviews Publicity Television Print 100

Maxim Behar

JANUARY 11, 2024

And that's why when I get up in the morning, I make coffee and with it, I always read an article that was written yesterday about the Public Relations business. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" People say, "Why do I need that?" That's the big revolution.

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. News breaks in a split second today and spreads instantaneously via social.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Television news and online sources have seen significant upticks against a trend of decline. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

Cision

OCTOBER 14, 2015

These teams might focus on creating interactive reports that allow readers to examine stories in greater depth or with a particular focus, using data analytics tools to create stories out of a dataset or even opening datasets and visualization tools to the general public, like the Open Spending project from the Open Knowledge Foundation.

Journalism 120

Journalism Trends Local Print 120

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Now, though, there’s more video content to compete with and more limits on the types of branded content a newsroom will take. Needless to say, it’s all a bit overwhelming.

Strategy 40

Strategy Media Radio How To 40

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. It was awesome,” he says. “I

Infographics 54

Infographics Print Video Real Estate 54

Norton's Notes

JULY 17, 2014

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Waxing UnLyrical

JUNE 17, 2011

But back then, there was a air of confidence in the television world. Oh yeah, and it eliminates a TON of financial waste, and is far more interactive than passive TV or Print advertising. But crowdsourcing isn’t just about design and video. And this was Cable TV. They can educate, listen, and connect.&#. Mind blowing.

Advertising 87

Advertising Advertising Travel Social Media 87

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. A show about communicating with clients, prospects and employees – in person, in print and online. 24) Jason Keath. 40) Danny Ivy.

Social Media 120

Social Media Marketing Pinterest Media 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Automobile companies (and the military) are the largest advertisers on television. Chris Lynch: Is print media dead?

Report 225

Report Media Advertising Advertising 225