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PR And SEO: Why They’re Better Together

ImPRessions - Crenshaw Communications

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). While many see PR and SEO as two separate and unrelated disciplines, there are many places where the two overlap. What is SEO?

SEO 203
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Mastering AI SEO Without Losing the Human Touch

Contently - Strategy

In the swiftly evolving digital realm, artificial intelligence (AI) has surged to the forefront, fundamentally transforming content creation and search engine optimization (SEO). The emergence of AI SEO tools is revolutionizing how we optimize content, offering a fresh dynamic to staying competitive. The end goal is the same.

SEO 52
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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234
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Writing for the Future: The Top Features of a Success-Driving Press Release

PR Fuel

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

Writing 52
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Back to Basics: Content-Based SEO for Blogging

PR 20/20

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. If you’re already ranking for a keyword, it’s easier to boost already-present rankings. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. Nobody’s perfect.

SEO 40
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If You Think Your Audience Is an Algorithm, You’re Doing it Wrong

David PR Group

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. ” Gag me!

SEO 94
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Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Subject lines: The way you present your email messaging matters. In short, getting good at writing email subject lines is essential to successful niche marketing. Incentivized engagement.