Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Create a project and move tasks from sheets or mentioned on emails to the software.

Software 152

Software How To SEO System 152

Sword and the Script

DECEMBER 29, 2020

Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]. Sorry, Press Releases Do Not Help Your SEO Anymore. The links included in press releases sent out over a wire service have no SEO value anymore. I found the product to be impressive and promising.

SEO 101

SEO Software Resources Newspapers 101

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. Its software is sold as a subscription-based service.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

JUNE 7, 2022

There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions. SEOs want links and PR is the function that can legitimately earn high-value backlinks. Third largest in the U.S. earned $13.9

Software 85

Software Internal International Pitching 85

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Will every PR professional be versed in everything from domain authority to SEO?” We’re not mechanical engineers or software engineers, and we don’t need to be,” she said. PR is no longer a linear process. That’s all.

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. Leave your “innovative software developed by a true visionary that will revolutionize the world” at home and focus on clear and powerful language.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The public relations software firm allegedly ran afoul of federal and state wage laws by failing to appropriately pay sales representatives who worked overtime.

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. So, while a keyword like “business software” turns up in thousands of searches, “DIY marketing automation software” will likely be a better keyword.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Sword and the Script

JULY 20, 2021

From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. Don’t overthink it—a simple website with a few pages (with optimum SEO) is all you need to get started. Pitch your content to industry publications to ensure the right people see your message.

B2B 174

B2B Company Marketing SEO 174

Cision

AUGUST 11, 2015

Sound also relates to microphones, headphones and audio editing software. Just as you can’t win Monopoly without some property to your name, you can’t win the podcast game without a decent microphone, headphones and software. As for software, starting points are GarageBand , Reaper and Audacity. All three pieces are mandatory.

Software 120

Software SEO Video Education 120

Rock the Status Quo

SEPTEMBER 22, 2014

After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results). It allows you to buy images for one dollar as you are using the graphic design software, or use solid colors and your own images for free. but I would now have to spend time resizing each image. NO, THANK YOU.

Pinterest 202

Pinterest Content Marketing Resources Software 202

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. See this earlier post for tips on reactive media pitching. Video enhances SEO, keeps consumers engaged longer, and is more shareable than many other content forms. Get experiential.

Video 160

Video Banking Data Software 160

Sword and the Script

MARCH 2, 2021

AI is something that is missing from most of the incumbent PR software tools. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. If you enjoyed this post, you might also like: PR Coverage May have a Bigger Influence on SEO than Links. Catch up time in AI.

Company 150

Company Tools Technology Software 150

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Frederik Vincx

MARCH 25, 2016

Till now it mostly seems to be part of sales pitches of PR agencies trying to steal away the budgets of digital, SEO and advertising agencies. I’m a software builder. Reading Time: 1 minutes How do you use the PESO communications model? We all know the theory, but I haven’t seen many communications teams put PESO to practice.

Communications 60

Communications Software SEO Meeting 60

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 119

Software Case Study Advertising Advertising 119

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? Does this person write on the topic you’re pitching? . If so, don’t pitch them your guest post. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

MAY 10, 2016

The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” How about other variables, such as what is pitched or how it’s pitched? In his book Zero to One , Peter Thiel says no one likes to be pitched. billion in ad spend waste in 2015, according to a new report.”.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., SEO is machine-to-machine communication as well. Can you automate the pitching process? Where are PR’s scalable technologies of persuasion?

Advertising 60

Advertising Advertising SEO Software 60

Sword and the Script

MAY 3, 2022

Annual spending on PR software grew 14.7% The lines are burry which makes the size of the PR market, and subsequently the size of the PR software market, hard to define. Indeed, more than 12 years ago, the CEO of a PR software company that employed me observed marketing increasingly looked more like PR. to approximately $5.5

Software 100

Software Study Pitching Analysis 100

Buzzstream

OCTOBER 30, 2018

The Grid is our recognizable visual quadrant that places similar software products head-to-head in their respective categories. The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform).

Software 56

Software Report Data Strategy 56

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. PR Tech Sum].

Blogging 155

Blogging B2B Software SEO 155

Sword and the Script

JANUARY 17, 2023

1) I’ve modified the list to only cover those software providers that are in my assessment primarily or heavily focused on PR and communications. All-in-one PR software incumbents. Briefing: Notified by Intrado is a Promising PR Software Tool that Supports 5 Central. All-in-one PR software startups. Prezly (Belgium).

Technology 93

Technology Software Resources Pitching 93

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. We’ve always believed in HubSpot’s potential to disrupt an industry.

Marketing 40

Marketing Tools Data Report 40

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. The kinds of pages you are looking for are: Roundups/Lists Reviews Resources Recommended Links Recommended Tools/Software Last, you’ll want to Highlight unlinked and add your website.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. The kinds of pages you are looking for are: Roundups/Lists Reviews Resources Recommended Links Recommended Tools/Software Last, you’ll want to Highlight unlinked and add your website.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Visit Duration, all of which can help determine whether or not a site is worth investing your time in pitching.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Visit Duration, all of which can help determine whether or not a site is worth investing your time in pitching.

Tools 71

Tools Blogging Pitching Google 71

Sword and the Script

AUGUST 3, 2021

If you have a single niche product – i.e., software for lawyers or marketers – it’s worth testing and seeing if it works well for you. Sorry, Press Releases Do Not Help Your SEO Anymore [Even if Your Press Release Distribution Vendor Says They Do…They Still Don’t]. NEXIS NEWSWIRE DCS FROM NEXIS SOLUTIONS ON VIMEO. Media funnel.

Software 85

Software Case Study Pitching Technology 85

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Visit Duration, all of which can help determine whether or not a site is worth investing your time in pitching.

Tools 62

Tools Blogging Pitching Google 62

Burrelles Fresh Ideas

JULY 25, 2023

For instance, a treasury management system (TMS) is designed to manage finances, financial risk, and hedging using financial marketing software and inputs. Customer relation management software can help track customer interactions and how they will likely respond to different decisions.

Tools 74

Tools System How To Software 74