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Link Insertions: What Are They And How to Use Them for SEO

Buzzstream

Link building is a fundamental part of a sound SEO strategy. An example of this type of post is our SEO extensions post. If you start from scratch, convincing someone to insert a link to your site will be challenging because it may be seen as less valuable—especially from an SEO perspective.

SEO 62
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Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100
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How Many Backlinks Do I Need? Not as Many As You Think

Buzzstream

Either way, you’re building links naturally, buying links, or an agency pitching links, you probably don’t need any many links as you think. This search traffic study from Ahrefs , among others, shows a positive correlation between the number of referring domains and search traffic. The quantity of links is a worthless metric.

SEO 83
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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

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Podcast Guesting – Why it Should be Part of Your Content Marketing Mix and How to Setup Your Pitch

Buzzstream

While your first instinct might be to pitch podcasts that can be found on Spotify’s Top Podcasts page, I recommend reaching out to lesser-known podcasts that discuss a niche topic that’s related to a topic you’d like to discuss. Reference the episode in which it was discussed and explain what new insights or angle you’d like to talk about.

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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

We achieved this by: Identifying relevant publications that cover cannabis-related topics Gauging story opportunities for the cannabis industry Crafting compelling stories that align with audience interests Reaching out to journalists and editors with personalized pitches Offering value by sharing expert insights, data, or unique perspectives 3.

Strategy 102
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SEO - What is it, and why is it so important in PR?

Presspage

You’ve heard of SEO. Search Engine Optimization (SEO) is the process of enhancing your online content to improve visibility in search engine rankings. Search Engine Optimization (SEO) is the process of enhancing your online content to improve visibility in search engine rankings. The core elements of SEO.

SEO 60