Remove Interviews Remove Pitching Remove Product Launch
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How to Pitch Media Exclusives In Tech PR

ImPRessions - Crenshaw Communications

But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. The $ pitches are no-brainers. Why pitch an exclusive to tech media?

Pitching 189
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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Product Launches A meticulously executed PR campaign can spark a triumphant product launch within the B2B tech sector.

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Newsjacking Tragedy

Rock the Status Quo

It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate. Tacky and tasteless.

Pitching 272
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Public Relations Review

PR for Anyone

One of my first interviews was in Examiner.com. She pitched it to her editor who loved it too and they wrote an article about me. Many are overwhelmed with emails and often forget your pitch came in, even if they loved it. It’s important to stay front of mind with them. Additionally, you never know where they might end up.

Publicity 331
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Smart PR: 6 Stories NOT To Pitch Media

ImPRessions - Crenshaw Communications

Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. Honors awarded by media outlets.

Pitching 170
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B2B PR Tips For Embargo Pitching In A Crazy News Cycle

ImPRessions - Crenshaw Communications

Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. That’s one reason why embargo pitching is still relevant in today’s accelerated news environment. Selective embargo pitching makes it more likely a story will generate coverage in more than one media outlet.

Pitching 177
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8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Insufficient interview prep. Insufficient research. It takes talent, and we’re proud of that.

How To 257