Sword and the Script

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. of the marketing budget on print.

Survey 98

Survey B2B Marketing Trade Shows 98

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends. Google Trends is underutilized in our view. Radio Guest List.

Tools 232

Tools Radio Trends Pitching 232

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! The news in both your pitch and press release must be obvious. What is information overload?

Pitching 54

Pitching Media Media Relations Writing 54

The Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. Just as with print publications, the top tier websites are harder to pitch.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 144

Software Pitching System Analytics 144

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches.

SEO 60

SEO Media Relations Pitching Report 60

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Real effort into digital and social. Giving voice.

Communications 126

Communications Crisis Internal International 126

Cision

MARCH 21, 2016

Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Social Media. This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

That time worked well for the attendees, which we knew because we surveyed many of them in advance, but it probably wouldn’t work for all audiences! From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision.

Pitching 185

Pitching Survey Video Examples 185

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For digital shopping app Retale , we conducted a quick survey to determine what parts of the country spend the least and most on Halloween decor (those in the northeast are the cheapskates.) For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. The other thing that didn’t change is that, to be successful, you need to understand the media, their needs and what they want from you. Be willing to do video interviews.

Media 78

Media Pitching Print Interviews 78

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product.

Strategy 97

Strategy Ethics Social Media Data 97

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. 2017 PR Takeaways. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 156

Media Relations Media Print Software 156

Cision

SEPTEMBER 13, 2017

It can be helpful to survey this audience about your current branding. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. Social media profiles and content. Printed and digital materials: sales collateral.

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Smart brands constantly ask their audiences for input and feedback– via social media engagement (mandatory these days!) How can brands keep up?

Communications 253

Communications Data Local Survey 253

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? How to pitch to journalists . Benefits of taking a proactive approach. Tips for your brand.

Print 112

Print Trends Agency Brand 112

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. An exec I worked with once told me he didn’t exist until he saw his name in print. Augmenting a sales and marketing effort. Making news during “quiet periods.”

Print 120

Print Advertising Advertising Survey 120

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 66

Marketing Survey Study B2B 66

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. The rest surveyed (95%!) It just is.

Media Relations 100

Media Relations Pitching Media Report 100

Katie Paine's Measurement Blog

MAY 25, 2023

No amount of media monitoring is going to measure that!“ Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses.

Measurement 52

Measurement Communications Survey System 52

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. It pays to go beyond widely available stats from public-domain sources; think instead about an inexpensive, single-question surveys to probe customer attitudes about an emerging issue.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

OCTOBER 24, 2017

According to the survey, the biggest challenges B2B lead generation are: 59% say engaging targeted prospects. According to the survey, the biggest challenges B2B lead generation are: 59% say engaging targeted prospects. According to the survey the length of B2B sales cycles are as follows: 16% say less than a month to convert.

B2B 64

B2B Report Marketing Survey 64

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Train your staff to ask questions highlighting consumer needs, or simply provide them with simple surveys to present during in-person interactions. The sensors then collect data on what elements of the event-specific guests have interacted with and even trigger the delivery of surveys that are relevant to their interactions.

Community 92

Community How To Marketing Data 92

Barokas

DECEMBER 4, 2018

Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories. Pulse Surveys : Consumer polls – when they uncover new or surprising data – can be media gold.

Survey 60

Survey Enterprise Radio Print 60

Sword and the Script

AUGUST 9, 2016

Nobody Watches the Media like the Media. The most trusted names in news are media brands with which you are already familiar, according to a new survey by the Ogilvy Media Influence team. The survey also highlights the cumulative nature of effective media relations. It seems quaint now.

Study 60

Study Publicity Survey Engineering 60

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Truescope is an Australian-based startup focused on media monitoring. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 They have previously offered re-targeting based on earned media audiences, which is rather novel. Million and Eyes the U.S. NOT an editorial placement. Are you kidding?

Software 126

Software Case Study Advertising Advertising 126

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. Create Surveys and Data Studies Proprietary data is a game-changer for getting links.

How To 71

How To SEO Google Examples 71