Sword and the Script

OCTOBER 25, 2022

Proven business value. The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Comms has had to be more responsive to social justice issues that integrate with the business.”.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. This could include sending press releases, organizing press conferences, or arranging interviews.

Interviews 98

Interviews Publicity Technology Social Media 98

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. What is an Earnings Press Release?

Examples 52

Examples Company Financial Brand 52

Shift Communications

OCTOBER 28, 2014

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ It can truly be a powerful tool for businesses. Local Business Prospects and Networking Opportunities. Looking for new business connections or networking opportunities? General Industry Updates.

LinkedIn 84

LinkedIn eBook Mobile Local 84

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In short, people want to get the news, views, and opinions on their fingertips. AMP Listing. 68% of smartphone owners use their phones occasionally to follow breaking news events.

Google 64

Google Digital PR Mobile SEO 64

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. You might be thinking “It’s never going to happen to my business!”, This could cause your business to lose money because of the items stolen. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Sales and Marketing are measured by their business impact, and PR will be, too.

Measurement 56

Measurement Storytelling Data Technology 56

Remote PR Jobs

SEPTEMBER 25, 2023

When it comes to the news industry, trending topics come and go like the tides. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. New episodes are posted on Thursday mornings, every three to four weeks.

Pitching 100

Pitching Interviews Trends Journalism 100

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn’t mean all press releases hit the mark.

Examples 62

Examples Product Launch Data Report 62

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 157

Publicity Social Media Report Fashion 157

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. According to Bloomberg , a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. One of them was me, Zude PR.

Digital PR 60

Digital PR SEO Small Business Blogging 60

5W PR

MAY 17, 2022

Acquiring new customers and generating more leads has gotten increasingly more expensive in the last few years for many businesses. Fortunately, with the right strategies , companies can more effectively generate leads and convert them into paying customers. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Buzzstream

DECEMBER 17, 2020

If you’re lacking direction, in general, take a step back and go to the ‘Discover’ tab, then click on ‘Topics’. You will then gain insights into what style of content (lists, videos etc.) While it can also be used to mass-send releases, I’ve only ever chosen to use it for prospecting. Answer the Public. Gorkana/Cision.

Digital PR 161

Digital PR Tools Pitching Film 161

Shift Communications

OCTOBER 8, 2014

In the past year, she has completed two multi-national tours, released a surprise album , was named one of the most influential people by TIME and came in at #1 on Forbes’ Celebrity 100 list. Beyoncé is generally known as one of the hardest workers in the entertainment industry. Just releasing it one random day in December.

Marketing 165

Marketing Radio Video Creativity 165

PR Fuel

AUGUST 21, 2018

If you are worried about how Google’s latest search algorithm will affect your press release, and exactly how to change your writing technique(s) in the face of Google’s SEO changes, stop right now. Well, with the recent Panda update, many people believe that Google has targeted press releases as their next “victim.”

SEO 40

SEO Google Writing Engineering 40

MaccaPR

MARCH 7, 2016

Yes, online newsrooms are not new — in fact one of the first to launch after the commercialization of the Internet in 1995 (for the Acoustical Society of America) still exists today — but a robust online newsroom has actually become more important than it was a decade ago. Make sure your online newsroom is clearly identified (e.g.

How To 48

How To Media Print Real Estate 48

MaccaPR

FEBRUARY 25, 2015

Did you think that news-breaking rivals such as Twitter, BuzzFeed, Bring Me The News, MinnPost , Mpls/St. Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? Beyond its average weekly readership of 1.34 Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Frederik Vincx

DECEMBER 11, 2015

Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Ask the team to only list big tasks. The complete PESO overview can act as a to do-list for subsequent workshops that dive deeper into each sub-workflow. PR agencies are in the service business.

How To 60

How To Software System Employee 60

Sword and the Script

MAY 5, 2020

Here’s the list of PR technology companies I’m watching. Muck Rack releases podcast media database Muck Rack said this month it released the “first” media contact database for podcasts: “You can now search for podcasters by keyword based on their past podcast episodes, articles and tweets. Give our services a try.

Pitching 84

Pitching Survey System Technology 84

MaccaPR

AUGUST 5, 2015

That’s the power of business blogging at its best: personal, expert and human content that ignites a back-and-forth conversation between your company and the customers with whom you want to build long-term relationships - and revenue. Nameless blog posts come across as news releases or statements from corporate communications.”.

Blogging 48

Blogging Employee Corporate Google 48