ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

Conference 310

Conference Trade Shows Technology Video 310

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%).

B2C 194

B2C Content Marketing Study Trends 194

Bianchi Biz Blog

JUNE 29, 2023

CTA also offers a number of hospitality suites, exhibit suites and meeting rooms outside of the main show floor. These options allow your company to conduct meetings or media interviews in a private and distraction free location. You can sign up here to be notified when the CES 2024 call for speakers opens.

Mobile 75

Mobile Technology Automotive Trade Shows 75

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

Trade Shows 88

Trade Shows Conference System Social Media 88

Cision

JULY 24, 2017

Attendees and exhibitors file into a meeting room and as they exit, suddenly everyone feels re-energized about their industry and ready to take on the world. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out.

Trade Shows 209

Trade Shows How To Conference Examples 209

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

MaccaPR

FEBRUARY 7, 2022

With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Brand Branding 62

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Typically, there are a few major pre-packaged media events that do draw solid media attendance in a Meet & Greet-type format, such as CES Unveiled; Pepcom Digital Experience; and Show Stoppers.

Mobile 113

Mobile Technology Automotive Interviews 113

5W PR

SEPTEMBER 27, 2017

You’re Participating in a Trade Show. This year 5W had the honor of representing Indie Beauty Expo , the largest trade show for independent beauty brands. billion impressions and driving the commercial to win several awards and reach trending status on YouTube. See our recap here.) You’re Airing a Commercial.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Bianchi Biz Blog

FEBRUARY 22, 2024

PR should be part of your strategy to help support your other activities, including social media marketing, advertising and trade shows and sales promotions. PR can help you build your brand awareness and stay top-of-mind with all the right people. It costs too much money. It’s actually the most cost-effective of them all.

Automotive 65

Automotive Technology SEO Engineering 65

Solo PR Pro

NOVEMBER 15, 2022

I also look at the external landscape to see if there are any sort of macro themes, trends or events that will impact storylines or pitch angles for a particular client,” she says. In the same vein, Susan’s first step in her approach to client planning is setting up a meeting to get on the same page with her clients.

How To 58

How To Trade Shows Product Launch Course 58

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

FEBRUARY 18, 2021

Issues and Trends are the ‘Secret Sauce’. The second PR success factor is to get (and stay up-to-speed on the key and emerging issues and trends that impact your company, your clients or your industry in general. Close your laptop, put your cellphone away and meet people ( once the pandemic has passed, that is ).

Automotive 105

Automotive Publicity Transportation Trade Shows 105

5W PR

MARCH 28, 2018

Expo West is known for showcasing innovative brands and trends across the natural, organic and health product arenas, and our consumer team was on the ground to discover them firsthand. Trends to Watch in 2018. were present to continue this trend. Coco-Cola Co. and Campbell Soup Co. Gluten-Free and Mainstream Health Products.

Retail 60

Retail Trade Shows Consumer Trends 60

Communications Conversations

DECEMBER 17, 2014

To trade shows. During one of my agency stints, a couple weeks in, I started noticing a trend: The women really amped up their fashion game on client meeting days. Not just polished–but on trend. Plus, typically, we’re not quite as locked up in meetings as our corporate friends. To agency sites.

Corporate 148

Corporate Fashion Agency Travel 148

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. The meetings can be major time-sucks that result in little usable input. Feeling creative?

Airlines 120

Airlines Exercises Fashion Print 120

Konnect Agency

FEBRUARY 1, 2021

To be successful in 2020 brands had to learn to meet their consumer where they were and adapt quickly to the changing media and new social trends. With in-person events, trade shows and conferences non-existent in 2020 Clubhouse has allowed humans to connect on a level that was no longer possible in a COVID world.

Marketing 52

Marketing Instagram Facebook Consumer 52

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. Prepare before you pitch. Prioritize.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

SEPTEMBER 4, 2018

The leaders lock themselves in closed-door meetings day after day and only surface for employee or customer interactions that are structured and sterile. When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show.

Industry 72

Industry Marketing Trade Shows Leadership 72

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Too many tasks and too many trends to follow.”. Real effort into digital and social. Semi-controlled chaos.

Communications 122

Communications Crisis Internal International 122

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

DECEMBER 30, 2017

This post provides metrics to track, but better yet presents them in a framework you can adapt to meet the needs of your organization. 6) 4 Big Media Trends that have Upended PR and Marketing. Similarly, digital trends have forced marketing and PR to change how they do things. Do you find leads, or do leads find you?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Communications Conversations

JANUARY 14, 2016

Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. The following come to mind: Coffee meet-ups. Meeting a new colleague for the first time over coffee? LinkedIn, for example. Seamlessly.

Tools 60

Tools Trade Shows LinkedIn Web 60

Sword and the Script

JANUARY 8, 2019

2) Predictions and reaction to trends. We are winding down “the predictions post” season where many vendors strive to show how smart they are about the industry. You’ll find your blogging, writing and reports will all come together as people you start to meet people – in real life – that you first met online.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

FEBRUARY 14, 2017

While it’s always good to meet new people, the foundation of a community is returning visitors. Look for trends in the topics and types of content that keep people engaged. Three measures of community strength I gravitate towards include: Returning visitors. Most websites will find the vast majority of visitors to a website are new.

B2B 67

B2B Measurement Blogging Community 67

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. This involves the team staying abreast of industry trends, competitor activities, and the technological landscape. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 30, 2021

This finding is reflected in previous surveys too, which points to a continued trend. Lots of other research has shown this to be true – but the Korn Ferry adds some detail: 79% wait to contact sales until after fully defined their needs, 57% wait until they’ve identified the products they think meets their needs, and.

B2B 100

B2B Trade Shows Survey Study 100

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?

Conference 95

Conference Trade Shows How To B2B 95

Bianchi Biz Blog

JANUARY 19, 2023

This year, more than 300 automotive-related exhibitors showed their wares at CES, and countless other suppliers attended to network with customers, meet new suppliers, identify potential partners and gather industry intelligence and insight. trade show held since 2020) generated lots of automotive and mobility news.

Automotive 82

Automotive Transportation Technology System 82

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. And this trend shows no sign of stopping.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. We see three major trends for the coming year: The workplace will continue to evolve as “work from anywhere” and hybrid models become the norm. I see two broad trends for 2022. Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52

The Hoffman Agency

JANUARY 27, 2020

It sounds like a no-brainer item to remind someone presenting at CES with its more than 4,500 exhibitors that they’re not alone, but it’s a simple lesson that should be baked into any talking points you have going into any trade show. You have to show you are relevant, which boils down to: you have to matter to the everyday person.

Privacy 36

Privacy Trade Shows Consumer B2B 36

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. This trend will impact all publishers. Marketing predictions.

Marketing 168

Marketing Employee Content Marketing Training 168