Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. The media relations struggle. The media relations struggle.

Survey 121

Survey Communications Ethics Measurement 121

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 103

Survey Media Relations Corporate Communications 103

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

Survey 78

Survey Communications Public Affairs Ethics 78

Ishmael's Corner

NOVEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” To find out, we surveyed over 400 PR professionals based in Asia pulling from both.more. Obviously, I have my views on the topic.

Storytelling 114

Storytelling Conference Survey Communications 114

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 98

Survey Industry Leadership Study 98

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

Storytelling 149

Storytelling Data Insurance Insurance 149

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 74

Survey Trends Communications Storytelling 74

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Becky Vonsiatsky is a seasoned media strategist leading Real Chemistry’s 50-person earned media team with more than a decade of storytelling experience in the health media space.

Healthcare 78

Healthcare Storytelling Communications Local 78

Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Think of your blog, social media platforms and events as ‘stages’ and think of all the action going on on these stages. There are many ways to tell a story.

Storytelling 137

Storytelling Film Blogging Video 137

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%).

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Barokas

MAY 22, 2019

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise. The post Storytelling Isn’t Just for Kids.

Storytelling 60

Storytelling Radio Print Advertising 60

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner. Unlike other social media platforms, Threads makes it difficult to search for relevant conversations or even trends.

B2B 170

B2B How To Instagram Reddit 170

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. PR professionals understand the importance of reaching a wide range of audiences.

Radio 75

Radio Television Media Local 75

Ishmael's Corner

JUNE 3, 2021

The Art Of Storytelling In Business Communications And Public Relations. The post PRovoke Media Recognizes Our Workplace as One of the Best appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. But the physical.more.

Storytelling 91

Storytelling Media Communications Publicity 91

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars.

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. Digital growth has put PR front and center.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. TikTok has become social media’s darling of 2020. What do I mean?

Social Media 88

Social Media Customer Service Marketing Pinterest 88

5W PR

OCTOBER 6, 2023

Storytelling Customer feedback in product development provides compelling narratives that can be woven into brand stories. Collecting feedback Businesses actively gather feedback through various channels, such as surveys , social media, customer support interactions, and online reviews.

Consumer 88

Consumer Strategy Case Study Survey 88

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Wadds Inc.

OCTOBER 5, 2023

Just 13% of citizens globally have access to a free press, most get their news from social media platforms which prioritise engagement over accuracy. Surveys reveal many now avoid the news altogether due to gloom and doom, causing democracy to falter as corruption and ignorance thrive,” she Fleming.

Communications 98

Communications Crisis Social Media Storytelling 98

Onclusive

JULY 27, 2023

Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets. For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz.

Tools 354

Tools Internal International Resources 354

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

How To 195

How To Resources Pitching Tools 195

PRSay

JUNE 28, 2023

But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? For more than 100 years, PR professionals have relied on press releases as a key element of their communications toolkit. Absolutely. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 104

Survey Marketing B2B Content Marketing 104

Burrelles Fresh Ideas

MARCH 19, 2024

With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year. The power of storytelling in travel PR: At the heart of successful PR lies the art of storytelling, a potent tool for conveying brand values, fostering emotional connections, and inspiring wanderlust.

Travel 92

Travel Trends Tourism Transportation 92

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Journalists too, perceive an opportunity for emotional persuasion.

Brand 252

Brand Branding YouTube Social Media 252

Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — With that said, 93 percent of journalists affirmed that they appreciate it when communication professionals follow them on social media.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Buchanan PR

NOVEMBER 29, 2023

One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of e-commerce that allows for direct sales through social media platforms. The Seamless Shopping Experience One of the key advantages of social commerce is the seamless integration of shopping features within social media platforms.

Social Media 79

Social Media YouTube Instagram Trends 79

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. “I see a few things. Interest in a partner ecosystem grows.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

NOVEMBER 3, 2021

As the role of the function continues to evolve, teams are balancing traditional skills such as writing, storytelling and media engagement, with expertise in new areas such as social purpose, risk, and management. Survey demographics Edelman surveyed 250 senior communication leaders during December 2020 and February 2021.

Corporate 113

Corporate Communications Government Crisis 113

Sword and the Script

AUGUST 18, 2020

A survey of 300 PR pros found 95% say “often” or “sometimes.” We dug into this in the 2020 JOTW Communications Survey this year. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Give our services a try.

Ethics 104

Ethics Communications Survey Public Affairs 104

5W PR

OCTOBER 20, 2023

Be inclusive in the storytelling. Listen to their feedback, whether it’s on social media, through surveys, or in reviews. Content creation Cultural marketing agencies can create culturally relevant content, including advertisements, social media posts, and website copy.

Strategy 78

Strategy Marketing Local Groups 78

5W PR

FEBRUARY 19, 2024

Surveys, focus groups, and social listening can reveal the specific needs and preferences of the target audience. Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts. Don’t just sell features, sell the impact.

Consumer 78

Consumer Industry Brand Branding 78