Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

JUNE 28, 2023

But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? For more than 100 years, PR professionals have relied on press releases as a key element of their communications toolkit. Absolutely. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. The clue is in the name, reactive digital PR is being reactive to the media and making your campaigns relevant to the news agenda. Reactive digital PR. Studies & Analysis.

Digital PR 62

Digital PR Analysis B2C Examples 62

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. Are your images less than striking?

Tools 147

Tools Radio Data Instagram 147

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. However, any executive who uses it to try to avoid news media questions in real time will probably find it won’t accomplish that.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

MARCH 5, 2024

While deciding whether to pull the trigger and convert, you can follow Citi Entertainment’s content via email newsletter or on social media. Deloitte’s Annual Back to School Survey Now, Deloitte isn’t a bank, but it’s one of the Big Four accounting organizations and financial advisory firms. Let the funnel be your guide!

Financial 52

Financial Content Marketing Examples Banking 52

Marketwired

JANUARY 5, 2016

According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. Your paid, earned, shared, and owned media mix is your content-driven ecosystem that will help you ensure your brand message effectively reaches and engages with customers.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. 4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Christoph Luke | Christoph Luke Media Relations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Contently - Strategy

JANUARY 9, 2019

We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. This could mean filling out a form, signing up for an email newsletter, or answering a survey. Take this paper on replacing electronic health records (EHR).

How To 111

How To Transportation Content Marketing Healthcare 111

PR 20/20

OCTOBER 31, 2017

The survey takes roughly 10 - 15 minutes to complete, and will deliver your score in the following core areas: Performance. Social media. Enable Data Visualization to Empower Data Storytelling. cool templates for infographics, social media, etc). Lead sources. Marketing team. Technology utilization.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

JUNE 4, 2019

Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted.

Software 103

Software Reddit Marketing Survey 103

Contently - Strategy

JUNE 11, 2020

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Every day, Google handles more than 1 billion health questions.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Tip #1: Tell Your Story with Pictures. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Tip #1: Tell Your Story with Pictures. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Becky Vonsiatsky is a seasoned media strategist leading Real Chemistry’s 50-person earned media team with more than a decade of storytelling experience in the health media space.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

SEPTEMBER 15, 2021

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Every day, Google handles more than 1 billion health questions.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. This social media strategy template might be helpful when planning your content. And just a quick side note: The media knows good visuals work. Owned Media: We have to start thinking like publishers.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

MAY 5, 2011

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. Stats: If you have the surveys, interesting data, use them. Infographics: AKA chart porn , sometimes the easiest and sharpest way to share a lot of info. Guest post by Davina Brewer.

Storytelling 66

Storytelling Publicity Comparison Local 66

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

ReimaginePR

SEPTEMBER 5, 2016

This means photos, infographics and other graphic elements that break up large chunks of text. Direct Your Social Media Audiences to Your Blog. You can tease your content on a social media post, and then link back your blog. Infographics. Use Imagery. Words are beautiful and amazing, but they can only take you so far.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications.

Content Marketing 60

Content Marketing Publicity Marketing Television 60