NewsWhip

APRIL 7, 2021

Viral photos and videos surfaced and spread across the internet, which showed glaring differences between the men’s and women’s facilities at the venue. . We measured both public and media reactions to the outcry throughout the month of March, gauging which stories and outlets were driving the most engagement to the news. .

Sports 148

Sports Comparison Viral Crisis 148

NewsWhip

DECEMBER 22, 2021

Before diving into the report’s content, Quigley and Nicholson introduced a poll to quickly test the audience’s ability to identify a viral story, offering four headlines to choose from, one of which had over 3 million engagements in 2021. “65% Q1 Politics. Q3 Athletes and corporate sponsors. Q4 Worker rights.

Sports 148

Sports Viral Corporate Analysis 148

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. Red Bull Red Bull’s social media strategy is certainly ‘out-there’ and unique to them. Each piece of social media content demonstrates the very peak of human condition, usually through athletic accomplishment and sporting activities.

Video 62

Video Sports Brand Branding 62

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

Mindful Marketing

DECEMBER 20, 2023

He provided the firm different forms of marketing support, including help with social media. As we talked about the issue, one of the first things that came to my mind was Sports Illustrated’s recent moral lapse. Unfortunately, Sports Illustrated isn’t the only organization faking it.

Ethics 94

Ethics Marketing Sports Education 94

NewsWhip

JUNE 20, 2022

Facebook is one of the largest social media platforms in the world, raking in 2.91 In 2021, Reuter’s Digital News Report showed that our European neighbors were increasingly active online, with 69% of Germans , 76% of Italians , and 78% of Spaniards sourcing their news from the web and social media. billion users monthly.

Facebook 78

Facebook Newspapers Sports Television 78

NewsWhip

MARCH 22, 2021

One of the key aspects of social media for media companies is understanding their strengths for engaging with audiences on different platforms. The media outlets we’re going to look at are all traditionally famous print ones, as opposed to cable news which produces native videos on social media with a very different strategy in mind.

Web 97

Web Instagram Facebook Media 97

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Social media will continue to become more disparate The internet is becoming a fractured place again.

Trends 78

Trends Social Media Community Viral 78

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In Given today’s lightning-fast news cycle and the ability for social media posts to quickly go viral, it’s critical to balance process and speed to market. 4 — the first day of ICON 2021.

Employee 217

Employee Leadership Crisis Management Viral 217

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. As television crews zoomed in on the unsettling smirks, social media quickly caught wind, and coverage snowballed into mainstream media, which is where I encountered Paramount’s bizarre promotional play.

Consumer 80

Consumer Marketing Television Viral 80

PRSay

FEBRUARY 27, 2018

PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies. It was a super showcase of both inclusivity and the future of sports.

Sports 72

Sports Communications Viral Fashion 72

PRSay

FEBRUARY 21, 2018

PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies. It was a super showcase of both inclusivity and the future of sports.

Sports 94

Sports Communications Viral Fashion 94

NewsWhip

FEBRUARY 8, 2022

Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. . A number of African publishers featured once again, and sports have begun to make somewhat of a resurgence, but the majority is about European and American news and politics.

Facebook 145

Facebook Web Viral Sports 145

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign.

Video 62

Video Case Study Sports Creativity 62

Prohibition

JANUARY 31, 2023

Social listening might sound like it’s just a social media tool – but it is much more powerful than that! Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. Reactive PR This means being reactive to what is trending in the media.

How To 62

How To Analysis Comparison B2C 62

Mark My Words

JANUARY 12, 2022

As if to prove this theory on the new DNA of fame, the antithesis of these values was on display in every corner of media land this week, with adverse consequences for all involved. Firstly, in a fittingly 2022 update of Tolstoy’s How Much Lands Does a Man Require?

Viral 60

Viral Fashion Reputation Sports 60

Mindful Marketing

FEBRUARY 28, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A teenage football player’s verbal hits on an MVP NFL quarterback led amateur and professional sports analysts alike to call a personal foul. ‘Who taught the young man to talk that way?’

Sports 70

Sports YouTube Television Viral 70

PR in High Definition

SEPTEMBER 24, 2019

Sure, editors, reporters and columnists continue to be the so-called top jobs in journalism, but there’s been a significant shift in recent years in terms of topics and sectors that are being covered, how the media is responding to changing demand from readers and the critical focus on digital. The age of social. News been framed!

Media 54

Media Newspapers Journalism Video 54

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. This is where some targeted media training right before interviews is highly recommended. We also admire the beer and spirits purveyors who turn every holiday into a media frenzy featuring a bacchanalia of brand mentions.

Hotels 200

Hotels Local Interviews Viral 200

Mark My Words

SEPTEMBER 20, 2019

The ex-Lions captain and the first openly gay rugby player recorded his emotional response, and channelled it via other media underlined his trauma seeing the story outed in such a cruel way. Engineered and crafted to grab your attention when you least expect it and then entice you to spread it far and wide in spectacular viral fashion.

Sports 60

Sports Viral Fashion Engineering 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. The event, boasting a playful, performance art ambience, accurately reflected the company’s values (“supporting art, science, and sport”) and the overall brand vibe.

Creativity 174

Creativity Small Business Storytelling Travel 174

NewsWhip

APRIL 6, 2022

Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. . This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

Facebook 88

Facebook Viral Sports Analysis 88

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Presspage

AUGUST 24, 2023

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. Traffic to Discovered is generated by leveraging earned, paid and owned media. pages per session in 13,158 sessions.

Storytelling 78

Storytelling Data YouTube Strategy 78

PRSay

DECEMBER 18, 2019

As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values. Tip 5: Keep the team on-message. and U.K.

Corporate 100

Corporate Crisis Management Crisis Government 100

Critical Mention

MAY 1, 2018

They did this by passing around the tape promoting it as “real video diary footage,” which became the first use of “viral content” to build hype. Social media is a great channel to go viral. It’s low cost, but when done right, can reach millions of people and generate substantial media coverage. Nike: Just Do It.

Film 73

Film Viral Newspapers Sports 73

NewsWhip

OCTOBER 23, 2019

Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. Other top articles for the publisher included some military stories, politics, and sports stories. . Beyond these articles, there was a mix of the viral and the political in almost equal measure. .

Facebook 106

Facebook Web Analysis Film 106

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) Nielsen reported that 5.8

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. The story of a new blood-testing technology for clinical tests that needed only a single drop of blood was irresistible to media, and founder Elizabeth Holmes was a PR dream. Fake news is big news.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Karen Freberg

SEPTEMBER 17, 2017

engaging in discussions about social media and sports, and talking all about football and shoes. Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Doctor Spin

NOVEMBER 17, 2023

Over time, values tend to revert to the average, a concept relevant in many areas, from sports performance to business metrics. 7 I’ve written about this mental model in Critical Mass: How Many Social Media Followers Do You Need? 8 Let’s say the number of new social media shares per cycle is a constant multiplier, m.

How To 52

How To eBook Wikipedia Viral 52

David PR Group

JULY 21, 2014

And with the continued fragmentation of media, we need to return to telling stories because it sets our message apart and helps our meaning ring clear amid the noise in the marketplace of attention. We can make our own videos which can “go viral” and reach millions of eyeballs. ABC News | ABC Sports News.

Storytelling 81

Storytelling Marketing Viral Energy 81

Doctor Spin

DECEMBER 7, 2023

Over time, values tend to revert to the average, a concept relevant in many areas, from sports performance to business metrics. Critical Mass: How Many Social Media Followers Do You Need? 12 Let’s say the number of new social media shares per cycle is a constant multiplier, m. 11 Silfwer, J. 2019, March 10). 2017, February 6).

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Prohibition

NOVEMBER 12, 2018

Between the 24-hour news cycle and constant social media updates, people hear about every piece of legislation, every political scandal, every social injustice – and you can be sure they’re talking about it offline too. In the world of Brexit, Trump and Jeremy Corbyn, it is hard to avoid politics.

Analysis 54

Analysis Viral Advertising Advertising 54

Flatiron Communications

NOVEMBER 14, 2014

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. This is not lost on the media industry, as Gawker acerbically notes: “All of Your “Favorite” Websites Are For Sale.” Appointment TV has seen better days.

Media 34

Media Mobile Pinterest Journalism 34