Axia PR

APRIL 26, 2018

3 ways to bring your media relations efforts back to life with help from PR. One such device that has suffered this fate is the media kit. Over the years, the business community has reported that many tools and concepts are “dead.” Is it really dead – or perhaps just misunderstood and misused?

Media 48

Media Community Media Relations Tools 48

Axia PR

NOVEMBER 27, 2017

Seasoned PR pros may remember printing countless press releases, fact sheets and biographies to include in perfectly curated media kits. Media kits of yesterday were helpful leave-behinds, however, today they’re dinosaurs.

Media 48

Media Print Media Relations Publicity 48

Communications Conversations

APRIL 12, 2016

Trade publication media kits, for example. Except here’s the problem: Media outlets aren’t very good about giving you useful information. Let’s look at some garden-variety numbers media outlets typically share in media kits: 1: Email subscribers. 3: Social media follower counts.

Publicity 60

Publicity Media Web Facebook 60

5W PR

JANUARY 3, 2024

Social media strategy Craft a social media plan to create excitement leading up to and during CES 2024. Press releases and media kits Prepare comprehensive press releases and media kits well in advance. This can include blog posts, videos, or social media updates that highlight key moments and innovations.

How To 78

How To Analysis Resources Trends 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Here’s what you’ll be doing: -Manage team workflow and take ownership of account work while driving consistent media results. Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders.

B2B 291

B2B Policies Case Study Enterprise 291

5W PR

NOVEMBER 7, 2023

They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. Engage with them on social media, comment on their content, and attend industry events. Increased visibility Holiday gift guides attract a large and engaged audience actively looking for gift ideas.

How To 78

How To Retail Pitching SEO 78

PR for Anyone

OCTOBER 1, 2020

In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. These can be tweaked based on the media outlet but I would put together a core list of questions and host them on your website in your media kit.

Interviews 130

Interviews Publicity Communications Television 130

Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? Here we go: Quicklinks What is a media kit? What is usually included in a media kit? What is an EPK?

Media 52

Media Wikipedia Product Launch Journalism 52

Remote PR Jobs

DECEMBER 12, 2022

This intake question can help the PR pro know what media to land, who to talk to, and where else to look. social media. Why You Should Incorporate Social Media Into Your PR Plan. PR work often highlights a company’s edge– what differentiates their product/service from all of the others. All Categories. Recent Posts.

Privacy 264

Privacy Meeting Strategy Social Media 264

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

How To 176

How To Media Guidelines Pitching 176

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

DECEMBER 10, 2020

In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews. The post Boosting your PR team’s ROI with Media Monitoring appeared first on Onclusive.

Media 195

Media Software Analytics Measurement 195

5W PR

OCTOBER 14, 2019

A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. You should already have a media kit.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Cision

JULY 9, 2015

Cision’s latest PR Kit will help your gift guide pitches stand out from competing brands with: Detailed profiles on major lifestyle, fashion and entertainment influencers. Pitching tips from print and online media contacts. Lead time and deadlines to help outline your media relations strategy. Click here to get it now!

Fashion 120

Fashion Print Pitching Media Relations 120

Cision

APRIL 23, 2015

Cision’s 2015 Nonprofit PR Kit includes tips for sourcing content on a budget. A few include: Build rapport and relationships —use social media and donor information to seek out those people who can mobilize others. Best Practices Featured nonprofit pitching PR Kit'

Nonprofit 120

Nonprofit Mobile Pitching Local 120

Landis PR

AUGUST 8, 2022

That holds true with news media relations as much as with all the other things in life that require us to “read the room.” . The zeitgeist of the media landscape changes by the moment, but there are a few ways that PR professionals can tap into that knowledge to amplify outreach or avoid disaster. Want to bury some bad news?

Local 98

Local Examples Internal International 98

Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. Traditional media is pushing their fans to engage on social media. With over 2.3

Pitching 319

Pitching Television Media Social Media 319

Presspage

FEBRUARY 28, 2024

Manage press questions and queries within integrated media inquiries During an emergency, aligning your team on the company stance and wording matters, especially when communicating with the media. The last thing you want is members of your communications team saying different things to different media outlets.

Crisis 113

Crisis Reputation Software Crisis Communications 113

5W PR

JANUARY 21, 2020

Her use of social media to personally connect with and listen to her fans enables her to deliver products they will actually purchase. This is a true case study for how brands can greatly benefit from working with social media influencers like Kylie,” he continues.

Instagram 97

Instagram Case Study Analytics Tools 97

PR for Anyone

JULY 23, 2020

If you plan on doing regular, consistent media interviews - whether it’s television, radio, podcasts, or print - it’s a good idea to put together a list of potential questions that cover the basics of your business that any interviewer can use. There is no cost to join and it will help you learn exactly how to land media interviews.

Interviews 130

Interviews Media Television Radio 130

PRSay

SEPTEMBER 14, 2023

I was on the ground for 30 days and we achieved great success landing stories in major media markets and top-tier publications. Teams delivered hygiene kits and blood supplies and provided much-needed psychological aid. We shared stories of heartbreak and hope with the wider world.

Communications 154

Communications Internal International Local 154

ISEBOX

SEPTEMBER 3, 2015

Just when you thought your company’s marketing was all in order with your website, blogs, social media and videos, someone throws you a curve ball: You need a digital press kit to supplement your promotions strategy. Why would I need a press kit? Digital Press kits give the media and others a snapshot of your company.

Video 70

Video Company Consumer Social Media 70

5W PR

MARCH 31, 2023

Influencer marketing campaigns Beverage brands can boost their marketing during the warmer months by collaborating with influencers creating more engaging campaigns on social media. Alcoholic brands may offer discounted prices on kits for refreshing summer cocktails. Doing so encourages consumers to try the products, increasing sales.

Consumer 88

Consumer Local Brand Branding 88

Cision

AUGUST 28, 2017

Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. You wouldn’t put the same conditions on inviting fashion editors and traditional media, right?

Fashion 236

Fashion Pitching How To Real Estate 236

PRSay

JUNE 7, 2022

I made a resolution that future drivers would have a well-stocked emergency kit. Don’t forget about your emergency kit. Over the course of her career, Thompson has provided strategic planning, writing, executive counsel, change management, media relations and project management for corporate, education and nonprofit organizations.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Cision

JULY 19, 2017

How do you, the PR professional, tell your story and place your product in this holy grail of media coverage? Do they prefer online media or print? Are they reading mostly blogs, or do they get their info via social media? Then ask if the media contact would like a sample. Find the right outlet for your audience.

Pitching 235

Pitching Print Creativity Blogging 235

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: 7 media relations takeaways from the 2023 State of the Media Report by Cision 13.

B2B 106

B2B Survey Pitching Software 106

5W PR

JANUARY 21, 2020

Her use of social media to personally connect with and listen to her fans enables her to deliver products they will actually purchase. This is a true case study for how brands can greatly benefit from working with social media influencers like Kylie,” he continues. Kyle Jenner IG Strategy.

Instagram 88

Instagram Case Study Analytics Tools 88

OnePitch

NOVEMBER 9, 2022

Here is a link to his press kit and other media assets: (link to google drive with footage). Our PR bestie explains why it worked: “Timeliness – There’s been lots of discourse in the media about mental health in the Black Community. Here is a link to his recent interview on the ABC show Let’s Talk Live: [link].

Pitching 84

Pitching How To Interviews Resources 84

Cision

OCTOBER 21, 2015

This rule of thumb has grown especially true in today’s social media-driven world. Get Cision’s free “PR Starter Kit” today! In Cision’s “PR Starter Kit”, Janet Murray, media consultant and contributor at The Guardian, brings up a great question to ask yourself when writing a press release: does it matter to anyone else?

Guidelines 120

Guidelines How To Writing Creativity 120

Stephen Waddington

OCTOBER 5, 2018

25 years ago workflow in an agency was defined by media relations. Activity was focused on earned and owned media. Media and journalist directories: Guardian Media Guide, Pims monthly UK directory, and Hollis Calling journalists, and receiving inbound calls. Thanks to everyone who jumped into the conversation.

Agency 135

Agency Web Print Newspapers 135

Cision

SEPTEMBER 17, 2015

Our free “ PR Starter Kit ” offers a step-by-step guide to brushing up on your basic PR skills. If you can craft a well-written and interesting story that places your brand in a positive light and attract the right media coverage from it, the results will be well worth your time. Start by making sure your story is newsworthy.

Pitching 120

Pitching Study Measurement Journalism 120

Frederik Vincx

MARCH 25, 2016

Meet the PESO kit: a collection of magnetic inspiration cards to help you plan your PESO communication campaigns. Meet the PESO kit. What will be in the PESO kit? 60+ beautiful magnets with examples of communication tools spanning Paid, Earned, Shared, and Owned media. Help decide which cards will be in the kit.

Communications 60

Communications Software SEO Meeting 60

OnePitch

JANUARY 17, 2023

BB: Press release or media kit or neither? JB: Media kit. __. But then sometimes a person will follow up five times, and I feel bad and I feel like at that point, I should have just responded in the first place and said, thank you so much, but this isn’t really related to what I do. JB: Direct.

Pitching 67

Pitching Video Interviews Twitter 67

5W PR

AUGUST 27, 2021

There are different types of PR specialists who are experts in their fields–fields such as public affairs, or social media. With public affairs, for example, PR professionals are required to communicate with media outlets and governments on behalf of clients. Crisis Managers. Employee Relations Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Stephen Waddington

OCTOBER 22, 2018

Read articles, books, blogs and social media feeds. If you’re using an internet service test your kit beforehand and jump online 10 minutes before the call is due to start. You’ll always certainly get more but it shows that you mean business and have respect for the individual’s time. How to pitch Do your research.

How To 113

How To Meeting Pitching Social Media 113

Presspage

JULY 12, 2018

Media Kit : By enabling the Media kit Module, you can allow visitors to view or download all media assets from a release at once. This is especially useful if a spelling mistake was found after a case has been shared across Social channels, as well as for creating short SEO optimized urls.

SEO 60

SEO Media 60