Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. Using out-of-date measurement techniques? We’re a long way from that now. What is tag management?

Measurement 120

Measurement Tools Analytics Google 120

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. We use social media listening tools, review market research, and create SEO-enhanced content. And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes?

Measurement 189

Measurement How To Guidelines Web 189

PR 20/20

MARCH 8, 2023

These tools were designed to help marketers better engage with customers and streamline their content creation process. Reporting , for example, "Show me a summary of monthly web visitors for the last two quarters" or "report of monthly revenue in Q4." Here's how they work. Follow-up , such as "Draft a thank you email for Jane Doe."

Tools 85

Tools Web Examples Report 85

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 93

Measurement Communications Survey B2B 93

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance.

Measurement 198

Measurement System Data Technology 198

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? We’ve compiled a list of key metrics that you can consider when it comes to evaluating your PR activity.

Measurement 62

Measurement How To Comparison B2C 62

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. Which topics are truly engaging your audience?

Measurement 200

Measurement Analytics Google Data 200

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”.

Measurement 120

Measurement Analytics Google Trends 120

Sword and the Script

MARCH 26, 2019

Modern digital media brought web analytics which have made gathering metrics easier. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. More importantly, it doesn’t scale.

Measurement 117

Measurement Communications Survey Web 117

Agility PR Solutions

DECEMBER 7, 2020

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The post New features arriving at Google Analytics to help boost ROI appeared first on Agility PR Solutions.

Analytics 184

Analytics Google Web Measurement 184

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

The Proactive Report

APRIL 12, 2018

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media. One of the measurements there is Direct Traffic.

Measurement 100

Measurement Analytics Google Social Media 100

Cision

JUNE 5, 2015

Ninety-five percent of communicators say they measure their PR, including social media. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you.

Resources 120

Resources Measurement Advertising Advertising 120

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. This post and a new feature on insight tool BuzzSumo holds a lot of the answers!

Tools 136

Tools Publicity SEO Measurement 136

The Proactive Report

OCTOBER 27, 2017

There are thousands of web design companies out there offering to make or update your site. And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. It’s so easy to say “over to the web design firm.” There are 28.8 of US businesses. Need help?

Tools 113

Tools Analytics Google Web 113

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. But any AI tool requires human oversight, and the cost of a mistake is very high.

Analytics 170

Analytics Tools Social Media Trends 170

The Resolution Blog

DECEMBER 17, 2015

However, it is highly unlikely that we would ever gain access to a publisher's analytics unless you’re best friends with the web-master and even then it’s rare they would share accurate data. Link count within PR coverage is another key element to measurement. Topsy is a good free tool. So what do we do?

Measurement 120

Measurement Analytics SEO Google 120

The Resolution Blog

DECEMBER 13, 2017

The Mail doesn’t release that kind of data and your PR tool only provides unique users. Monthly unique browsers or unique user data is provided by the publisher on an annual basis to tools like Cision and Gorkana. Providers such as Compete, Alexa and Similarweb all provide estimated web traffic based on last month.

Measurement 120

Measurement Data Analytics Tools 120

Remote PR Jobs

SEPTEMBER 25, 2023

PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. Goodwill has value. What is more valuable than a brand (or personal) reputation?

Mobile 100

Mobile SEO Reputation Web 100

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Wadds Inc.

NOVEMBER 11, 2023

The optimistic viewpoint sees it as a tool to help public relations practitioners work more efficiently and effectively. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. Making sense of AI tools There is an ongoing tension between large language models and third-party developers.

Report 119

Report Publicity Training Policies 119

Cision

AUGUST 7, 2017

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do. Barrett: How do you measure that though?

Measurement 109

Measurement Video Technology Enterprise 109

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 258

Corporate Analytics Communications Web 258

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Inbound Links.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Stephen Waddington

OCTOBER 5, 2018

Media and journalist directories: Guardian Media Guide, Pims monthly UK directory, and Hollis Calling journalists, and receiving inbound calls.

Agency 135

Agency Web Print Newspapers 135

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. Good will has value. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

PR 20/20

OCTOBER 11, 2018

The best way is to experiment with AI-powered marketing tools. So taking demos and trials of tools is a must. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Sitecore is a software development company providing web content and customer experience management solutions.

Tools 71

Tools Marketing Enterprise Software 71

5W PR

APRIL 8, 2024

From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity. By promoting tools for budgeting, tracking expenses, setting financial goals, and debt management, they show a sincere desire to empower consumers.

Consumer 78

Consumer Financial Ethics Banking 78

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. I would never defend spammers, but I will defend a tool, that if used properly, can improve performance. The acquisition of HARO was strategically positioned to soften this criticism – we were now the curators of a tech tool that was designed around the needs of journalists too.

Reddit 176

Reddit Software B2B Technology 176

The Stalwart Blog

OCTOBER 28, 2015

Lately I’ve been on a mission to discover new tools that will help me work smarter. We’ve used the platform for nearly three months and I think we can all agree it’s a tool we can’t live without. To select an insight, you first pick the app you’re looking to measure. This tool is a must for any professional tracking analytics.

Tools 60

Tools Analytics Data Measurement 60

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Users access these functions by logging into the product through a web browser. What I saw was quite impressive.

Software 115

Software Tools Publicity System 115

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67