Katie Paine's Measurement Blog

FEBRUARY 5, 2023

In the case of impressions, often you are measuring your value in terms of random “eyeballs” that may or may not be ones that help your business. So, to better measure your public relationships, we offer a few tips on how to avoid the tempting-but-destructive call of AVE and false metrics: 1. Measure those.

How To 52

How To Print Analytics Advertising 52

Beyond PR

JUNE 28, 2016

New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. If the agency’s role is evolving, though, so must the approach to PR measurement. PR agencies have an incredible opportunity in today’s digital media landscape. It’s time to look beyond ad value.

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Measurement Advertising Advertising Agency 73

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

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Radio Television Media Local 75

Sword and the Script

JANUARY 31, 2023

I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR Agility PR launches generative AI tool for PR Innodata (NASDAQ:INOD), the parent company of Agility PR Solutions, launched a generative AI tool it’s calling “ PR CoPilot.”

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Software Case Study Technology Tools 78

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. Tools are often built into the platforms you use. Conclusion Event marketing and community engagement can be powerful tools for strengthening a brand. Contact us to discuss your specific needs.

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Community How To Marketing Data 91

Prohibition

FEBRUARY 9, 2022

Social listening is a tool that allows you to track sentiments in real-time. In the time of Web 3.0, Social listening is a tool that allows you to track sentiments in real-time. Besides, the tools provide the methods to remove those blockades. Why do you need social listening software? Importance of Social Listening.

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Brand Branding Social Media Reddit 62

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. PR slow to adopt an integrated tool stack 11. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves.

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Government Education Print Ethics 103

Stephen Waddington

MAY 19, 2020

That means adapting using tools such as social distancing, track and trace apps, and personal protective equipment. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Sneeze guards top the list. Offices are an expensive overhead.

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Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. Everything is measurable and measured.

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Trends SEO Leadership Print 124

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. From print to digital.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. PR measurement has long been the Achilles heel of the industry. PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. click any image for higher resolution).

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Publicity Media Advertising Advertising 90

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Sometimes people enter a web search to see a variety of results from deliberate sources, but other times, they’re just looking for an authoritative answer to a question.

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Trends Mobile Web System 120

Waxing UnLyrical

OCTOBER 13, 2011

So, while the goals are the same, for some – especially those who don’t use the tools – social media communications is still something flashy and new. But whether you use face-to-face communication, print, radio, television or the web, you still have to give in order to get. Respect people’s time! Don’t Freak Out.

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Social Media Media Print Television 89

Waxing UnLyrical

FEBRUARY 22, 2011

What are some of the most basic mistakes PR pros make when it comes to using web analytics? ‘Ink’ is printed in edited media – well considered.&#. Also note the emphasis on “edited&# media, which Jim clarified could include print as well as online media. What are some ways to measure engagement?

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Analytics Publicity Print Measurement 79

Sword and the Script

JANUARY 20, 2018

It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. Why is this relevant to B2B marketing ?

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Case Study B2B Study Marketing 100

Stephen Waddington

JANUARY 17, 2019

The good news for practitioners is that each of the digital platforms provide self-service planning and management tools to help plan and manage campaigns. Measure and benchmark the results of your campaign based on your goal. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue.

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Media How To Advertising Advertising 103

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. – print advertising. Plaintiff lawyer Kurt D. – SEO.

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Marketing SEO Pharmaceuticals Google 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Translating social media into increased sales, leads and more web traffic. Measuring social media success with the right tools. Define your business and personal branding with focused and stylized messaging. Shaping your brand's reputation. Mobile: Smartphones and Tablets.

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Training LinkedIn Marketing Pinterest 45

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

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Media Print Radio Consumer 100

Bad Pitch Blog

JANUARY 9, 2011

Even during the late 90s dot-com era, print was always preferred over online coverage. Even during the late 90s dot-com era, print was always preferred over online coverage. That''s changed as sharing tools have become ubiquitous across news content and the ability to syndicate content became increasingly automated.

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Pitching Print Web Tools 52

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Look for opportunities to make a measurable impact so you can start to illustrate success and sustain internal support. Pick Your Battles.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) ” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts. So it seems 50% of PR pros are not measuring, but in all reality they should be. No kidding!

Storytelling 87

Storytelling Measurement Ethics Web 87

Flatiron Communications

MAY 7, 2015

There is no shortage of pundits waxing on the subject of measurement in public relations. He didn’t forsake all legacy media however and offered props to the network morning shows: “TV is a different beast [than print]. Back in the day, the number of media impressions served as the standard barometer for success.

Video 28

Video Print Television Journalism 28

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The product does everything you’d expect from a media monitoring tool. Both come with experience in this vertical. The Truescope dashboard.

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Tools Media Software Analysis 160

Cision

AUGUST 9, 2017

But historically, communicators have struggled to measure the business impact of their campaigns. It just means that they have had access to better tools to build, manage, and measure their campaigns. It just means that they have had access to better tools to build, manage, and measure their campaigns.

Communications 185

Communications How To Media Measurement 185

Sword and the Script

JANUARY 11, 2022

Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. I was able to put hands-on the product a few years ago, and what I recall was it gave you a workflow tool, but not the data. It built its own web crawler and put a lot of emphasis on earned media attribution.

Reputation 86

Reputation Technology Tools Data 86

Buzzstream

FEBRUARY 15, 2024

High Estimated Sitewide Organic Traffic You won’t be able to tell the actual monthly traffic with any tools, but most can give you estimated organic traffic. Use a tool like Ahrefs Site Explorer to see the organic site traffic. Using a tool like Ahrefs Site Explorer, you can see the progression of a link profile over time.

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How To SEO Google Examples 71

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Using too many tools. But using the wrong tools can cripple smaller content marketing teams. Not defining your target audience.

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Content Marketing Print Analysis Data 111

Cision

MARCH 21, 2016

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Understandably, those working for digital outlets sided more strongly with this revenue-generating source, than those covering stories for traditional print outlets. Images via Pixabay: 1 , 2 , 3.

Trends 120

Trends Mobile Media Print 120

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage.

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How To Media Guidelines Pitching 176

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. There has also been a massive change in the influence of web-based outlets. They wanted print coverage and would regularly frame and display significant coverage.

Brand 109

Brand Branding Reputation Corporate 109

Cision

MAY 4, 2015

Analyze sharing activity for any piece of content across the social web. Measure the most effective content and optimize strategies for ROI. It is designed to help communicators build relationships with influencers and prospects, distribute and amplify quality content, and measure and report success. Cision PR Edition.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

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Analytics Content Marketing Measurement Advertising 40

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Here’s a quote from me for those social media quote tools.

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Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 12, 2017

My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – Sales is driven and measured by one metric, closed business – revenue. 12) The first anti-trust traced to Web 2.0? 13) Data says it’s fit to print. Doug Karr | The MarTech Zone.

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Marketing Content Marketing Crisis Management Data 104