Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

NewsWhip

OCTOBER 3, 2023

Get data where you work We’re focused on delivering NewsWhip insights into the hands of as many people as possible — both users of our product and non-users, and we want to do that in a way that fits with the way those people are already working.

Product Launch 97

Product Launch Data Crisis Measurement 97

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! For example, a product launch article could be rewritten from the customer perspective. Be on the lookout for for The Ultimate Guide to Earned Media Measurement & Strategy whitepaper in the coming weeks. Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

5W PR

JANUARY 3, 2024

Marketing Marketing revolves around promoting products or services, driving sales, and ultimately generating revenue. Determining how to position a product or service in the market to differentiate it from competitors. Utilizing data to measure the effectiveness of marketing efforts.

Marketing 78

Marketing Engineering Reputation Product Launch 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. And despite its name, it is definitely not limited to consumer products. Timing is everything, even in B2B Tech PR.

B2B 156

B2B How To Privacy Retail 156

5W PR

APRIL 8, 2024

Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign. PR professionals ensure that financial institutions not only launch innovative products but also effectively communicate their value to the tech-savvy consumer.

Consumer 78

Consumer Financial Ethics Banking 78

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. While it can be worthwhile to measure independently, don’t be hesitant to use these trackers to your advantage. Media Lists and LinkedIn. Keep It Creative.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. This not only engaged attendees but also allowed them to experience the brand’s product in a fun and interactive way.

Product Launch 52

Product Launch Transportation Measurement Examples 52

NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Which is why you need to be able to measure how impactful articles are rather than relying on article volume alone. Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

5W PR

JANUARY 15, 2024

This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. Measuring impact and adjusting strategies One of the distinctive features of strategic communications is the emphasis on measurement and evaluation.

Communications 78

Communications Policies Product Launch Reputation 78

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

NOVEMBER 10, 2021

Yext’s press efforts span regions from North America to Asia, and it can be extremely difficult to measure our coverage metrics globally in a reliable way. And our built-it reporting templates simplify generating actionable insights from billions of data points being collected every day. Michael Dolmatch. Director of Communications, Yext.

Analysis 195

Analysis Corporate Reputation How To 195

Prohibition

AUGUST 22, 2023

Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store. It is important to have clear and compelling product descriptions, high-quality images, and easy-to-use navigation to enhance the customer experience.

Retail 62

Retail Marketing Measurement Product Launch 62

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Ideas for new products or product enhancements.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Sword and the Script

JUNE 3, 2020

2) Meltwater adds Signals to analytics Meltwater rolled out several enhancements to its product, the most significant of which is “Signals.” In March, the company added podcast monitoring to its product through a partnership with TVeyes , as do Cision, Muck Rack and Burrelles.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics Measurement B2B 204

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Prohibition

AUGUST 25, 2023

Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels. With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Myth: An innovative product will generate its own PR. Now, I’ve seen new products (or, better still, new categories) that were so clearly innovative, disruptive, or well timed that they did generate media attention without outside PR help. Myth: Great PR can overcome a mediocre product or service. Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Ethical Voices

SEPTEMBER 18, 2023

You could give product to supporters and consumers. Back in the day, I could give McDonald’s products, toys, cameras, whatever…to reporters, to consumers, to influencers (not the influencers the way we know them now), and the magic happened. How do you measure the success of word of mouth? Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52

Konnect Agency

SEPTEMBER 25, 2023

The Power of Branded Partnerships Branded partnerships, also known as co-branding or co-marketing, involve two or more companies coming together to promote a product, service, or campaign. As a leading digital marketing firm, we’ll delve into the dos and don’ts of branded partnerships and Konnect Agency’s winning recipe for success.

Brand 52

Brand Branding Reputation Product Launch 52

PR Fuel

JANUARY 24, 2022

Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. You should also learn about the platforms they use to find your products or services.

Creativity 103

Creativity Data Measurement Product Launch 103

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. Promoting a sustainable food product : A food PR agency was tasked with raising awareness for a sustainable food product in a crowded market.

Agency 62

Agency Case Study How To Crisis 62

Cision

MARCH 16, 2016

Are you trying to measure the success of your campaigns without metrics like the majority of brands? You can update any estimated numbers once you’ve measured your links’ performance; for now, you simply need numbers to work towards. Measure Performance. Understand The Parameters. Do you assign monetary value to social posts?

Measurement 120

Measurement Analytics Product Launch Facebook 120

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The objectives should be clear as well as measurable. Here are some fundamentals that will guide you in crafting a winning PR program. Write a rock-solid PR plan. Define your objectives. Consider and prioritize your goals. Are you trying to attract investors? Define and prioritize your audiences.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Particularly when there’s not enough time to prepare in advance of a product launch, or when a competitor steals your thunder but you can’t adapt in time. That’s why we recommend outlining specific deliverables as well as outcomes, and how those outcomes should be measured. No baseline for measuring outcomes.

How To 149

How To Government Product Launch Internal 149

Cision

MAY 11, 2016

Today’s opportunity cost can be measured in unanswered tweets and reactive communication. KC Brown, senior vice president of product at Cision, reminds us that “you can easily find your vocal users and influencers, and gain insight into how much people depend on you. Salesforce: there’s a silver lining. Be Prepared.

Crisis 120

Crisis System Product Launch Reputation 120

Shift Communications

AUGUST 17, 2018

Are your client’s product costs lower, making their offerings more accessible to the masses? Two key items worth revisiting include product launches and strategic partnerships. Measure the impact of new blood. Are they outpacing their competitor’s growth margins? faster load times) and more. faster load times) and more.

Pitching 83

Pitching Product Launch Data Measurement 83

ImPRessions - Crenshaw Communications

MARCH 21, 2017

There are other important measures to employ at the first signs of negative press as well. We look to prepare CEOs and others at the outset of an engagement, well before a new product launch or other announcement that could possibly result in less-than-positive press. Have the right spokesperson in place.

Airlines 136

Airlines Reputation Product Launch Crisis 136