The Resolution Blog

FEBRUARY 9, 2022

Back in 2020 the impact of the global pandemic, as well as social events (like Black Lives Matter) and major political changes (think Brexit and a new President) had a seismic shift in the way PR professionals were reporting on success.

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Agility PR Solutions

FEBRUARY 28, 2022

The post New opportunities to manage, measure and report the impact and value of ESG priorities appeared first on Agility PR Solutions. According to the […].

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Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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Landis PR

APRIL 22, 2024

Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. In this way, the sustainability report is much more than just a document.

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Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. Use metrics that build on each other to give context to your reporting. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?”

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Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. How ESG reporting results in quantifiable impact ESG reporting has more benefits than just ticking compliance checkboxes.

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Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

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PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. With the rise of influencer marketing as a paid PR tactic, there’s a myriad of metrics that can be reported to demonstrate campaign value from our old friend, impressions (how many eyeballs saw it) to engagement rates and high-value actions (clicks, shares, etc).

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Onclusive

JANUARY 27, 2020

It’s important to understand the average so that PR teams know where they are relative to the norm and can create realistic metrics to measure their results. For a more in-depth look at the robust findings of the report, download your own copy and share with your team. That coverage is not typical for mid-size companies.

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Stuart Bruce

FEBRUARY 2, 2024

The Chartered Institute for Public Relations has published the CIPR PR Population Report examining the demographic make-up of the public relations profession in England and … © Stuart Bruce - CIPR PR Population Report of 2021 census data reveals alarming diversity issues was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart (..)

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PRSay

APRIL 21, 2021

The guide also features examples and applications, a research and evaluation cadence reporting table and the top-10-plus must-reads on evaluation. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

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PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

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Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. ET Why: We’ve got a lot of ideas to help you overcome some of the challenges How: Click the link above; no registration is required And now on with the summaries of those three reports… 1. So, says Propel, which provides PR software.

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Institute for Public Relations

FEBRUARY 6, 2023

61% of global respondents said the “inability to measure impact effectively” was among their top four issues troubling strategic communicators the … Continue reading 2023 Global Communication Report → A survey of 440 senior-level professionals was conducted from Sept. Key findings include:1.)

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Onclusive

MARCH 18, 2019

Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace. Best practices for reporting ROI. In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey. COMPLETE FORM TO DOWNLOAD.

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Agility PR Solutions

DECEMBER 16, 2021

Once seen as the budget you couldn’t count or measure and the return on investment that you wouldn’t realize, things have changed, and marketing and PR can, and must, now be accurately monitored and reported on. The post 4 reasons why marketing/PR monitoring and reporting is essential appeared first on Agility PR Solutions.

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The Proactive Report

MARCH 14, 2017

Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. Nonprofits probably have different success measures: donations, funding or other support may be their priority. PR Measurement Tips.

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PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Changing the squares on one side of the cube always impacts the squares on another side,” said Fred Cook, director, USC Center for Public Relations, when announcing the report.

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Cision

DECEMBER 21, 2017

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

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Stephen Waddington

JUNE 3, 2021

Here’s a report from the May event and what’s coming up in June. The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. You can catchup with the replay on YouTube.

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5W PR

DECEMBER 8, 2022

Fortunately, there are a few public relations tools and platforms that allow companies to streamline their tasks and operations, while generating insights that will end up helping keep track of metrics and measurements. The post Measuring PR Performance appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Media reach.

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ImPRessions - Crenshaw Communications

MARCH 20, 2018

So we took a close look at the four major annual reputation reports to see how it’s done. Measuring Corporate Reputation: Perception or Performance? Reputation Dividend Report and Fortune’s World’s Most Admired Companies list survey corporate executives and financial analysts. 2017 US Reputation Dividend Report.

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Stuart Bruce

JANUARY 3, 2023

The ICCO World PR Report revealed that PR measurement and analytics is the top area of investment for 2023 with 24% of respondents intending to …

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Stuart Bruce

SEPTEMBER 19, 2023

AI is not a threat to the jobs of PR professionals, but it is a threat to the jobs of PR professionals who don’t use … © Stuart Bruce - Humans Needed More Than Ever – new AI in PR report from CIPR was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate (..)

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Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant. Measuring perception and qualitative factors, on the other hand, is more challenging and time-consuming.

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Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

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Wadds Inc.

NOVEMBER 11, 2023

Here, large language models are trained on spreadsheets, reports or research papers and instructed to create summaries and review data from different perspectives. This is powerful in planning, measurement and decision-making. The ability to spot patterns in data offers the potential to create new knowledge.

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NewsWhip

FEBRUARY 6, 2024

Our latest report is being released in partnership with Wadds, inc., As such, the report sets out to provide an easy-to-follow framework on when companies should take a stand on issues, which has become a common ask of the world’s biggest companies in recent years and was top of mind when the research was conducted.

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Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. How to Implement Cross-Channel Reporting. The Benefits of PR Measurement Across Channels. Bringing PR Measurement Together. So where paid and owned are viewed as a direct investment in revenue, comms is still an operating expense (Opex.)

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Katie Paine's Measurement Blog

FEBRUARY 20, 2023

The Measurement 101 Course-in-a-Box includes: A syllabus & lesson plan The Six-Segment Measurement 101 Video Series and accompanying lesson guides that cover: Why measure — How to use measurement to improve your program, get a raise, earn a promotion, and solve your organization’s problems How to set SMART measurable objectives Defining your stakeholders, (..)

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Cision

SEPTEMBER 12, 2017

The Outsell report shows that 87 to 96 percent of large firms value a wide assortment of earned media tactics. Marketers must overcome some earned media challenges such as finding and connecting with influencers, adopting effective distribution technology and accurately measuring ROI to prove the value of public relations.

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Axia PR

NOVEMBER 10, 2020

Use our step-by-step guide for measuring public relations the right way. Before you can meaningfully explore PR measurement, you have to account for research, planning, and implementation. Too often, executives and public relations pros want to measure PR without establishing a research baseline. Let’s start at the beginning.

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The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Here the other key findings from my survey: 74% are measuring their results. – don’t know what to measure.

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Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. How Often Do You Need to Report, and To Whom?

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Cision

JULY 3, 2017

Why, is a three letter word that is often asked but more rarely measured against. Awarding that question every year is the International Association for Measurement and Evaluation of Communication (AMEC). If you can’t measure these activities accurately and report on them with your team you can’t evaluate what’s happening. .

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Agility PR Solutions

SEPTEMBER 7, 2021

The firm’s latest report, How Today’s CMO […]. The post Thanks to unreliability of poor metrics, today’s marketers are still struggling to measure ROI appeared first on Agility PR Solutions.

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