Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Did you know? Notified by Intrado gets close.

Technology 169

Technology Publicity Software Pitching 169

Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends.

Twitter 98

Twitter How To Pinterest Tools 98

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. You can see the discussion on Twitter via #BWChat. What is Millennial Media anyway?

Reddit 159

Reddit Media Analytics Trends 159

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. How Do You Pitch the Media ? What is User Experience (UX)?

Viral 52

Viral Crisis Communications SEO Reputation 52

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 83

Social Media Pitching Media LinkedIn 83

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” The Nielson Social website (currently) provides greater detail: “…identifies and analyzes activity on Facebook, Instagram, and Twitter for every program aired across the most popular U.S. c) What makes a great pitch?

Media Relations 151

Media Relations Media Print Software 151

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations.

Media Relations 40

Media Relations Measurement Media Analysis 40

NewsWhip

APRIL 27, 2023

The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more. The tool allows you to monitor the news for potential outreach opportunities, draft a pitch, and generate reports based on your media coverage and campaigns.

Tools 78

Tools Communications Pinterest Analytics 78

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Measurement can be quite interesting here.

Measurement 120

Measurement Case Study Pitching Agency 120

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) What Is Link Relevance?

How To 62

How To Google SEO Pitching 62

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 60

Social Media Pitching Media LinkedIn 60

Critical Mention

JANUARY 8, 2019

Once your goals are crystal-clear and you launch your campaign, you can also set tangible metrics to measure its results. By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy. Develop your own pitch style. You can connect with Jacob on Twitter. SCHEDULE A DEMO.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. The progression of #measurePR this year has been fascinating.

Pitching 60

Pitching Measurement Writing Twitter 60

Inbound PR

NOVEMBER 20, 2018

Successful PR is no longer about writing press releases and pitching them to a bunch of journalists and counting coverage as the measure of success. The news finds me on my Facebook, Twitter or LinkedIn feeds. Why the need for change? Because the world has gone digital. I don't read the news.

Analytics 48

Analytics Measurement Education LinkedIn 48

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. See, “ The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft, and Georgia-Pacific Do It.”) Write once, use everywhere.

Communications 40

Communications Measurement Employee Course 40

Burrelles Fresh Ideas

OCTOBER 24, 2023

The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.

Strategy 97

Strategy Ethics Social Media Data 97

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Either we are great writers or story pitchers or we excel in maximizing the distribution of stories and measuring their impact. That’s a great question.

Television 120

Television Public Affairs Pitching Healthcare 120

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Audiences know the difference.

Writing 193

Writing Communications Marketing B2B 193

Bad Pitch Blog

AUGUST 4, 2010

People sometimes ask us why we out our own on The Bad Pitch Blog. Our traffic logs show that bad pitches get more traffic than our how-to articles. In fact, the average daily site visits increase by 100 percent (thanks in part to sites like Twitter). Consider the various outlets that send us pitches, and promote, our content.

Pitching 68

Pitching Case Study Print Google 68

Buzzstream

JULY 29, 2020

At the least—some journalists who excel with engagement and reach receive far more pitches from PR pros than that. . In a new study, we collaborated with the team at BuzzStream scraped the Twitter profiles of 29 leading PR professionals to learn more about the personality traits that lead these influencers to success.

Publicity 119

Publicity Digital PR Creativity Education 119

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The company subscribes to the Twitter “firehose” and has integrations with the likes of LexisNexis, and others, which allows you to search premium news. 2) Listen: simple searches and monitoring.

Software 115

Software Tools Publicity System 115

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 100

Interviews Publicity Technology Social Media 100

The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? To hear the Guardian, BBC, or target market blogger write a glowing review of your product - well, it can just feel good. if it’s a great piece you could even Tweet it from your agency’s Twitter handle.

Retail 168

Retail Internal International Twitter 168

ISEBOX

NOVEMBER 30, 2015

Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. 4) You don’t measure. 5) You don’t network or pitch. 3) Your distribution method is…the wire.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Bad Pitch Blog

MAY 16, 2009

This pitch was sent via email marketing software (strike one) and it was written in a tone that assumes they know us (they do not). THREE PARAGRAPHS LATER] Measurability is just one of the many ways Social Media can be utilized. Of course sending the pitch via email marketing software also doesn’t help.

Pitching 40

Pitching Software Fashion Social Media 40

prTini

AUGUST 22, 2014

Why You Should Be Reading (and Writing For) Medium. Ferguson Exposes the Fault Lines Between Facebook and Twitter. 5 Keys to Social Media Measurement For Every Network. Twitter Now Officially Says Your Timeline Is More Than Just Tweets From People You Follow. 5 Tips for Perfecting your Pitch. 2014 Edition.

Case Study 49

Case Study Retail Resources Twitter 49

Landis PR

APRIL 12, 2021

Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. It’s Human Nature 101: I’m much more inclined to weigh a pitch — or take a complaint seriously — if it comes from a PR person I’ve gotten to know and trust.

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Sword and the Script

JUNE 27, 2023

attempts in the SDR sequence If you’ve ever filled out a registration form to download content, chances are you received a follow-up email or call asking for a meeting or pitching a demo. Does that mean marketing is writing sales emails for the SDR team? Leave a comment below or hit me up on Twitter or LinkedIn.

B2B 81

B2B Marketing Survey Groups 81

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Bad Pitch Blog

MAY 19, 2009

As media relations professionals, we pitch all the time. Do Not Make It All about You: Ask about what the reporter is writing (or what the date prospect is working on)…and better yet, what else they read. Never dillydally or think the strength of a relationship is measured by the how many minutes you spent on the phone.

Pitching 41

Pitching Interviews Measurement Report 41

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. Just measure it in inches.” You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Connect with her on Twitter.

Media 75

Media Radio Newspapers Print 75