Landis PR

AUGUST 29, 2022

The AP Stylebook sets the guidelines for AP Style, which promotes uniformity and consistency for public-facing information, whether it’s a press release, a newspaper story or a corporate whitepaper. We recommend ordering your copy today to ensure you and your team are up-to-date and using terms and phrases appropriately.

Publicity 111

Publicity Writing Guidelines Construction 111

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Contently - Strategy

MAY 11, 2024

Building Local Backlinks : Establishing links from reputable, relevant local sources—like regional newspapers or business associations—can boost your visibility in local search results. Ask The Content Strategist: FAQs About Local SEO Strategies How do you measure the success of a local SEO content strategy?

Local 97

Local SEO Strategy How To 97

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Measure: Monitor and measure results in near real-time to track the situation.

Crisis 186

Crisis How To Brand Branding 186

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. Greg Jawski, senior vice president in the reputation management practice of Porter Novelli, believes a well-thought out plan is key to weathering crises and protecting your reputation. I am really excited about our point of view on reputation management.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Cision

FEBRUARY 25, 2016

Do you know how to measure your social ROI? For the largest banks, the reputational damage from the financial crisis could take a generation to repair. Soon after, I piloted one of the very first reputation-monitoring systems on the Internet – and yes, there were trolls even in 1997. Read the newspaper – the whole newspaper.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

JUNE 13, 2016

Getting your brand’s name in a newspaper doesn’t cut it anymore. Monitoring can also help you manage your brand’s reputation, stay on top of trends and spot looming crises. Measurement. “As With the right measurement tool , you can report on the success of your communication and pinpoint what’s working and what’s not.

Communications 120

Communications Measurement Newspapers Software 120

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 106

Interviews Publicity Technology Social Media 106

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

JANUARY 19, 2017

How do you measure that success? What role do you see social media play in reputation and crisis management today? However, social media plays a vital element in both establishing and building a good reputation for you and your brand. What is your secret to media relations success? What role does social media play in your job?

Social Media 120

Social Media Newspapers Pitching Reputation 120

PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process.

Storytelling 163

Storytelling Media Nonprofit Government 163

NewsWhip

JUNE 19, 2020

While it’s useful to see the most engaged reporting to measure the public reaction to the huge social movement, it’s also important to examine what tangible changes have been achieved. To do that we can look at coverage of activists and activism, and at the demands that are making it into major newspapers and cable networks.

Local 183

Local Measurement Journalism Television 183

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. However the impact of the crisis, particularly financial or reputational, may persist for much longer.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. The final task is to tell the client’s story in a way that enhances reputational standing or brings in new business. I find that some young professionals don’t read newspapers or influential websites. What will this role entail?

Newspapers 120

Newspapers Journalism Pitching Report 120

Stephen Waddington

JULY 11, 2017

Bots are mainly seen as a threat for public debates and organisational reputation alike. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Media relations with print newspapers/magazines are still stronger than expected. #5 7 Measurement.

Communications 115

Communications Publicity Survey Newspapers 115

Critical Mention

JANUARY 22, 2019

I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. In that way, Marketing hasn’t changed at all.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. —

Pitching 146

Pitching Survey Storytelling Newspapers 146

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 28) “I build my clients’ reputations by telling their stories via the media.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”.

Employee 151

Employee Print Writing Survey 151

5W PR

JULY 11, 2018

Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. Newspapers, commercials and billboards aren’t ineffective, but these days the Internet spreads ideas the quickest. Measuring a publicity stunt’s success depends on the initial goal. Walkers Crisps.

Measurement 149

Measurement Education Social Media Film 149

Konnect Agency

JANUARY 7, 2022

By establishing the brand’s reputation, publicists keep your brand on top of mind through earned media coverage in local newspapers, business magazines, and interviews on local TV news programs. So how do you generate valuable leads and drive measurable results? Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By establishing the brand’s reputation, publicists keep your brand on top of mind through earned media coverage in local newspapers, business magazines, and interviews on local TV news programs. So how do you generate valuable leads and drive measurable results? Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Cision

FEBRUARY 18, 2016

We are sticklers for measuring all outcomes. Measurable. We find that when you combine measured results with demonstrated, unwavering commitment to understanding the industry ecosystem of each of our clients, we earn their respect and appreciation, and our clients see what their investment yields. Report (Specific. Achievable.

Storytelling 120

Storytelling Local Video Measurement 120

Bianchi Biz Blog

OCTOBER 5, 2020

It wasn’t the biggest story of the year by any measure, but it’s one of those pieces that I look back on with pride. Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines. What elements or characteristics do you look for in a story? But that’s not my job.

Transportation 93

Transportation Meeting Report Media 93

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Influence of local newspapers | Jump to text. We talk about aerosol nanometers of size for measuring aerosols. And, the reality is, in this digital world, relevance is even more important than reputation. Media consumption habits and local news | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

NewsWhip

JULY 14, 2020

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Their role is solely public affairs, not PR, but we wanted to recommend the importance of a complementary media strategy to help them manage their reputation around some key issues.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Stephen Waddington

SEPTEMBER 29, 2021

Practice includes research, planning, content, and measurement, in addition to media channels. Use robust planning tools such as the AMEC Integrated Evaluation Framework or the Government Communication Service OASIS model to align and measure activity against organisational objectives. What’s the purpose and value of the CLA and NLA?

Industry 153

Industry Publicity Agency Community 153

Critical Mention

JANUARY 22, 2019

I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. In that way, Marketing hasn’t changed at all.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. However the impact of the crisis, particularly financial or reputational, may persist for much longer.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. SimilarWeb) (48%).

Survey 178

Survey Marketing B2B Study 178

Presspage

AUGUST 22, 2017

Measurability of PR efforts is increasingly important. With the introduction of many monitoring and scheduling tools for online communication, the need for measurable and standardized preparation of PR efforts is on the rise. Offline PR efforts, such as events, will need to be measured in terms of ROI.

Trends 79

Trends Measurement Television Consumer 79

PR in High Definition

AUGUST 27, 2019

If not, they will also slowly chip away at that reputation you’ve worked so hard to build up and eventually crack it completely. But when it comes to trying to manage your reputation, this is not going to sit well with your customers ? The biggest faux pas? Shifting the blame to another party.

Crisis 72

Crisis How To Newspapers Reputation 72

Stuart Bruce

OCTOBER 30, 2014

We can use it to measure and evaluate our success. We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. Public relations is about reputation – the result of what you do, what you say and what others say about you. She will be measurable. We can’t be.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR in High Definition

MAY 31, 2016

Value: it’s a subjective measure, but one that’s important to everything we do in business. I like to think about it with a newspaper analogy. I like to think about it with a newspaper analogy. It can also compromise your client’s reputation – personally within their organisation and externally as a brand.

Newspapers 48

Newspapers Agency Writing Measurement 48

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 198

Marketing Content Marketing Data Social Media 198

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Maxim Behar

JULY 9, 2023

Maxim Behar was one of the founders of the newspaper “Standard” in the early years of free press in the country. And called on the Supreme Judicial Council to elect in his place a person of undisputed reputation. We need to be ready to be able to take measures and counter disasters that may happen to us.

Communications 52

Communications Policies System Government 52