Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO.

How To 397

How To Software Media Analytics 397

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

Cision

SEPTEMBER 12, 2017

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. These questions include: Is earned media effective? Is Earned Media Effective?

Measurement 223

Measurement Media Financial Technology 223

Onclusive

AUGUST 3, 2020

The same waza can be applied to public relations. The modern communicator is watching everything that is happening in the media. 1) Measure the quality, not just quantity of your competitors’ media placements. 1) Measure the quality, not just quantity of your competitors’ media placements.

Media 397

Media Pinterest Measurement Trends 397

Business Wire

APRIL 17, 2024

Defining clear objectives and key performance indicators (KPIs) helps you measure the success of your strategy. Just as important as email, social media, and advertising, is the press release. Understanding your audience’s needs, preferences, and behaviors allows you to craft targeted messaging.

How To 286

How To Advertising Advertising Measurement 286

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. What is EMV anyway?

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

Agility PR Solutions

SEPTEMBER 2, 2019

New research from social intelligence data and analytics firm Engagement Labs reveals the surprising degree to which online and offline conversations operate independently from each other—in fact, the firm’s new report finds there is virtually no correlation between online and offline sentiment.

Social Media 113

Social Media Measurement Brand Branding 113

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. This guide will discuss some key healthcare public relations strategies. Have Clear PR Objectives Setting detailed PR objectives is foundational in shaping any successful healthcare public relations campaign.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. More impactful metrics could be things like traffic driven to your website as a result of media coverage—accessible with PR Attribution , or sentiment of coverage, which can demonstrate the reputational impact of coverage.

Measurement 195

Measurement Data Reputation Storytelling 195

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. And it’s not just public relations.

Media 97

Media Nonprofit Pitching Analytics 97

5W PR

JANUARY 17, 2020

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message.

Measurement 78

Measurement Publicity Television Analytics 78

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

Social Media 233

Social Media How To Insurance Insurance 233

Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

Social Media 0

Social Media Education Media Training 0

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The latest social media updates to help social media marketers stay up to date.

Social Media 118

Social Media Trends Media YouTube 118

The Hoyt Organization

NOVEMBER 16, 2023

Public relations is often subjective, meaning its impact is palpable but quantification difficult. This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. The 7 Barcelona Principles Of Public Relations 1.

Publicity 94

Publicity Measurement Privacy Guidelines 94

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. Add something meaningful to the public dialogue. SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy.

Brand 323

Brand Branding eBook Advertising 323

Agility PR Solutions

MAY 28, 2020

Behind every @ symbol following your brand, there’s a person who bestowed a measure of confidence in your company. While finding the “right” words during this time may prove difficult, it’s no time for social media distancing. Followers share their time reading, commenting and liking. That engagement is priceless.

Social Media 113

Social Media Crisis Media Measurement 113

5W PR

APRIL 5, 2021

Many reports, especially since the start of the pandemic, have called attention to the rise of consumer dependence on social media which is also good news for B2B (business to business) marketers. Despite the optimism, that’s just the start of any strategy in leveraging the popularity of social media for B2B firms.

B2B 88

B2B Social Media Media LinkedIn 88

NewsWhip

SEPTEMBER 22, 2022

Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. . With so much noise in the digital sphere, real-time media monitoring (RTMM) brings a sense of clarity and allows brands to easily track their status online. But just how exactly can you measure brand reputation with RTMM?

Reputation 88

Reputation Measurement Brand Branding 88

Deirdre Breakenridge

JULY 3, 2018

ET to discuss social media and getting into the strategic communications mindset. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. PRStudChat. PRStudChat. PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . The best place to learn more is, of course, PRSA as well as the Institute for Public Relations. Simply begin.”

Measurement 180

Measurement Communications Analysis Data 180

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Measure and improve. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Waxing UnLyrical

SEPTEMBER 17, 2023

tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. As much in terror as I was – and I was – I had the wherewithal to get the Arena comms/social media team together via text/phone. What do you think? Let me know!

Social Media 59

Social Media Facebook Media Internal 59

The Proactive Report

MARCH 14, 2017

Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. Nonprofits probably have different success measures: donations, funding or other support may be their priority. PR Measurement Tips.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Shift Communications

JANUARY 10, 2018

In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Influencer marketing methods and measurement will improve radically as new, advanced measurement methodologies such as neural network-powered attribution become more available. Christopher S.

Social Media 111

Social Media Trends Video Media 111

Sword and the Script

FEBRUARY 20, 2024

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Agility PR Solutions

MARCH 22, 2023

With the rise of social media and online reviews, customers now have a real-time platform to voice their opinions about brands. If you are […] The post 6 ways to measure brand reputation online appeared first on Agility PR Solutions. This means businesses must proactively monitor and manage their brand reputation online.

Reputation 100

Reputation Measurement Brand Branding 100

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy.

Strategy 397

Strategy Measurement Data Analysis 397

Stuart Bruce

JUNE 24, 2014

While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR. Public relations is a very broad discipline with a wealth of specialisms and a large body of academic knowledge to draw upon.

Social Media 158

Social Media Media Training Media Training 158

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year? Patrice Gamble agrees. One example?

Trends 333

Trends Industry Government Data 333

5W PR

JANUARY 17, 2024

Defense tech is a sector that is heavily scrutinized and viewed skeptically by the public. This isn’t a battlefield of physical conflict, but one of perception, where narratives are the weapons and the public’s trust is the ultimate victory. Defense tech storytelling But transparency alone is not enough.

Publicity 78

Publicity Brand Branding Ethics 78

NewsWhip

OCTOBER 20, 2021

The high engagement of articles about Squid Game demonstrates the powerful impact of sharing content online, and why understanding it as a metric is so crucial to adding context to your media monitoring. People are fed information about a brand through media outlets, blogs, online forums, and social media platforms.

Measurement 78

Measurement Media Crisis Crisis Management 78

Prohibition

AUGUST 3, 2023

With PR, sometimes it can be hard to measure as one of the main things we get asked about is increasing brand awareness. By consistently measuring and evaluating our work, we can gain valuable insights, and make data-driven decisions to be able to demonstrate the value of PR to our clients and stakeholders. Let’s talk a look.

Measurement 62

Measurement Tools Guidelines Social Media 62

PR Conversations

JUNE 28, 2020

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

Measurement 133

Measurement Social Media Blogging Mobile 133