Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Yet the business of public relations is thriving. PR drives SEO. PR generates influence.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. Yet the business of public relations is thriving. PR drives SEO.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers.

Trends 170

Trends Advertising Advertising Video 170

Newsfile

JUNE 28, 2023

Well if you’re like most people, you’re probably interested to see if anyone is talking about your story (media mentions). Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. What Is Media Monitoring?

Media 52

Media Analytics Radio Google 52

Sword and the Script

NOVEMBER 26, 2019

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. That’s the basis for this PR Tech Briefing which provides you with a snapshot of the product. How can you tell if your media relations efforts are having an impact? 1) What is Cision Impact?

Publicity 90

Publicity Media Advertising Advertising 90

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice. Neither could be farther from the truth.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> >>> Looking for a B2B tech PR with expertise and execution? Meltwater acquires social media influencer platform.

Tools 101

Tools Survey Pitching Analytics 101

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Not Doing Your Homework : Neglecting research is a grave mistake in PR. Ignoring Media Relations: Building and nurturing relationships with the media is essential.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? How do you measure PR results? I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. Is media relations getting harder – or is it just harder for you?

Survey 87

Survey Public Affairs Corporate Trends 87

Sword and the Script

MAY 7, 2019

These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. For those in PR with a bit of digital savvy, backlinks are worth collecting, counting, analyzing and incorporating an overall approach to public communications. So how do you earn links?

Google 134

Google Banking Engineering Web 134

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What’s your best tip for measuring PR?

Pitching 98

Pitching Consumer How To Education 98

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Cision

NOVEMBER 1, 2016

I’ve actually been working in PR for more than 20 years. An integrated PESO model allows you to track a concrete return-on-investment for your PR activities, by tying content to lead conversions. All it takes is tracking the correct PR metrics. My Boss Only Wants Media Placements. This is Naive and Inexperienced Thinking.

How To 120

How To Software Analytics Google 120

Solo PR Pro

DECEMBER 8, 2020

If you’ve been keeping up with us, then you’re already aware of how critical an effective PR plan can be when it comes to success. A PR plan is going to be unique to every client and campaign, and while some may only last for a couple of months, others could span an entire year. Building your PR campaign timeline.

Social Media 68

Social Media Pitching Writing Measurement 68

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips. Adjust when needed.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching.

Pitching 90

Pitching Report Software Survey 90

Shift Communications

JANUARY 2, 2017

The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content. We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 4) Prezly email integration.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

AUGUST 8, 2017

If there’s one frustration every PR pro faces at one point or another. It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. They can’t because if they did, they could spend all day politely declining PR pitches.

Software 70

Software Tools Pitching Media Relations 70

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. A PR team was responsible for that.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

APRIL 16, 2019

Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. Here’s how the answers stacked up: 80% said PR Newswire [press release vendor]. PR Pros Sentiment About PR Tech Vendors.

Survey 72

Survey Technology Corporate Financial 72

Sword and the Script

NOVEMBER 22, 2016

Media relations and influencer relations are hard won and you want as many people as possible in your target market have a chance to read it. In the modern PR environment, what you do with coverage once you’ve earned it, is every bit important as earning it in the first place. When you earned good coverage – promote it!

B2B 60

B2B Facebook Marketing Social Media 60

Waxing UnLyrical

OCTOBER 12, 2010

She has worked as a newspaper reporter and editor, an executive speechwriter, and a media relations professional. Get Shareaholic test Filed under Interviews , Personal , Philanthropy | Tags: c25k , causes , couch to 5k , lindsay allen , Philanthropy , running , special olympics michigan | Comments (8) Site settings comment help?

Twitter 85

Twitter Training Facebook Measurement 85

Bad Pitch Blog

JUNE 19, 2006

Oxfam brings us an interesting case study on social media relations’ ability to raise awareness. Gold Group also built a landing site for the auction, enabling us to measure traffic. BPB: What was your social media angle/pitch? It''s inspiring to see how non-profits can benefit from social media relations.

Media Relations 40

Media Relations Social Media Media Case Study 40

Bad Pitch Blog

AUGUST 11, 2007

2) Two Techniques That Help You Embrace Brevity Copyblogger Less is More 3) Pitching Breakfast Television in Toronto PR Works David Jones serves up a dish of media relations insight on pitching TV. Clearly a qualitative, not quantitative, measurement would be more accurate and insightful.

Journalism 40

Journalism Television Pitching Measurement 40

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 68

Analytics Report Technology Pitching 68

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

Publicity 90

Publicity How To Course Facebook 90

PR Conversations

MARCH 6, 2015

A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too. Not the number that you are employed for, but how many hours you work.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too. Not the number that you are employed for, but how many hours you work.

Publicity 40

Publicity Advertising Advertising Industry 40

Presspage

FEBRUARY 1, 2019

It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured. There are many different KPIs used including AVE, total reach and impressions to measure the overall potential of PR strategies.

Analytics 154

Analytics Google Measurement Data 154

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

Bad Pitch Blog

FEBRUARY 20, 2007

Their assumption is that the CEO has an ego and they will delegate the opportunity to their PR people. The CEO’s office should delegate all media requests automatically—as should the rest of the company. “If I speak from experience when I say, just say no to pay for play media requests. How Do They Work?

Media 45

Media Print Pitching Television 45

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

Cision

MARCH 23, 2016

In this interview, she discusses what communication professionals are doing wrong with their media relations, how social can help you widen the reach of your brand’s coverage and what the future of media relations could look like. What do you like most about working in PR? What do you like least?

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic.

Publicity 158

Publicity Social Media Report Fashion 158