Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. On social media platforms, skepticism is far greater, as it should be. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. While the new ad options provide a lower price tag for viewers whose wallets are tightening, some view it as a step back into the dark days of cable. . by 2024. .

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. While the new ad options provide a lower price tag for viewers whose wallets are tightening, some view it as a step back into the dark days of cable. . by 2024. .

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

JULY 22, 2019

Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Mobile 244

Mobile SEO Web Journalism 244

Newsfile

JUNE 28, 2023

Some of the main benefits include: Press Release Evaluation : Track your media mentions and coverage before, during, and after sending your press release to measure the impact and success. This will help you understand the reach and overall effectiveness of your PR and communication efforts.

Media 52

Media Analytics Radio Google 52

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. The company works with adtech networks to do for media coverage what adtech is doing for advertising. Even surveys don’t really cut it.

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? How do you measure PR results? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. This year – with input from savvy communicators like you – the results will be even better. Your input is needed!

Survey 86

Survey Public Affairs Corporate Trends 86

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Evaluation isn’t just something you tag on the end so you can show how successful you’ve been so you can justify your budget or salary.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Konnect Agency

OCTOBER 25, 2023

Ignoring Media Relations: Building and nurturing relationships with the media is essential. Engage with them on social media, attend industry events, and maintain a genuine connection beyond pitching. Don’t let ghostly emails be your only interaction with journalists.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Sword and the Script

MAY 4, 2021

The price tag was $17.8 Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

MAY 7, 2019

These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. For those in PR with a bit of digital savvy, backlinks are worth collecting, counting, analyzing and incorporating an overall approach to public communications. So how do you earn links?

Google 133

Google Banking Engineering Web 133

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. and it was based on what was at the time a really relatable human truth. .

Pitching 98

Pitching Consumer How To Education 98

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. All of you communications professionals seem to pretty much do the same thing, but I’m hiring you because you understand my business.”. Keri Tomsic, T Squared Communications.

How To 104

How To Fashion Banking Industry 104

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Solo PR Pro

DECEMBER 8, 2020

Not only can taking a long-term approach to your public relations efforts help increase effectiveness, it also allows you to better plan for integrated communications efforts and better align your PR plans with your client’s business objectives. Leave your response in the comments section below or tag us on social media using #solopr.

Social Media 68

Social Media Pitching Writing Measurement 68

Shift Communications

JANUARY 2, 2017

The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content. We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

JULY 6, 2021

In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests. clients as “part of its overall measurement stack which combines data and insights from multiple sources, both externally and internally from across Publicis Groupe.”.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. Communication teams must straddle all worlds.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. 59% said Business Wire ; [press release vendor].

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. The grouping system (segments) and tagging is not intuitive.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. Did the reporter get the email?

Software 69

Software Tools Pitching Media Relations 69

Waxing UnLyrical

OCTOBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali From Couch To 5K: Why Lindsay Allen Runs October 12th, 2010 Tweet I’ve known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline.

Twitter 85

Twitter Training Facebook Measurement 85

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

Publicity 90

Publicity How To Course Facebook 90

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Personalized communication is another emerging social media trend.

B2B 344

B2B Facebook LinkedIn Small Business 344

Bad Pitch Blog

FEBRUARY 20, 2007

The CEO’s office should delegate all media requests automatically—as should the rest of the company. It’s our job to screen every request against the organization’s communication goals and objectives and only move ahead on the ones warranting our expert’s time and attention. These opportunities rarely do. Why Do They Suck?

Media 45

Media Print Pitching Television 45

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

PR Conversations

MARCH 6, 2015

Allowing negotiation of salary is also said to favour men over women who are traditionally said to be less likely to up their price tag. Media relations remains the dominant skill requirement, being replaced by social media and digital communications – again predominantly by those early in their careers.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

Allowing negotiation of salary is also said to favour men over women who are traditionally said to be less likely to up their price tag. Media relations remains the dominant skill requirement, being replaced by social media and digital communications – again predominantly by those early in their careers.

Publicity 40

Publicity Advertising Advertising Industry 40

Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients.

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

PRSay

JUNE 11, 2021

Fourth and perhaps most frequently, we worked with communications colleagues around the school as well as trusted doctoral candidates to help our social team quickly secure technical reviews/accuracy checks on our social media content. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

OCTOBER 15, 2019

That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ). The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. Smart spending in this way can have outsized benefits.

B2B 78

B2B Facebook Advertising Advertising 78

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? By now, everyone is some kind of social media “expert.” Image: JKönig via Flickr, CC 2.0 So what’s new about you ?

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

APRIL 25, 2017

See these related posts: Media Relations: Proven Ways to Get More Out of It. You’ve got to build relationships: Attend key influencers sessions and live tweet interesting commentary; tag the speakers where it’s appropriate! If you enjoyed this post you might also like: A Simple Measure of Marketing Many Businesses Miss.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? But how do they measure and evaluate? How do they make it happen?

Travel 79

Travel Case Study Creativity Advertising 79

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. Related read >> 8 Ways Public Relations Can Fuel Successful Content Marketing. The Content Writer. The Email Marketer.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. Related read >> 8 Ways Public Relations Can Fuel Successful Content Marketing. The Content Writer. The Email Marketer.

Marketing 40

Marketing Mobile Engineering Technology 40