The Resolution Blog

OCTOBER 7, 2015

“Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? I can count on the fingers of two hands the PRs I know who have more than the bare minimum understanding of SEO. In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. Jokes, aside, earned media has and will always have a place in public relations.

SEO 227

SEO Agency Reputation Policies 227

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. Precious time to learn new skills or get better at measuring your work… №2. There is no silver-bullet in PR measurement.

How To 180

How To SEO eBook Measurement 180

Remote PR Jobs

SEPTEMBER 25, 2023

PR drives SEO. PR’s role goes beyond earned media coverage, but it’s still an essential piece of many PR campaigns. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. And public relations in particular simply doesn’t lend itself to sudden starts and stops. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. PR’s role goes beyond earned media coverage, but it’s still an essential piece of many PR campaigns. Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. PR is more measurable than ever.

Mobile 244

Mobile SEO Web Journalism 244

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. See these related posts: Media Relations: Proven Ways to Get More Out of It.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The posts listed below are the those that were the most read as measured by clicks. 45-plus Places to Find Communications and Public Relations Jobs. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms.

SEO 101

SEO Software Resources Newspapers 101

Mindful Marketing

JANUARY 12, 2017

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. Defining share of voice: When asked to measure share of voice, you should first ask “Share of voice for what, specifically?”

Measurement 60

Measurement Analytics Agency Data 60

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Social Media (75%). Media Relations (55%). Analytics is now at 62% and SEO at 41%. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers.

Industry 113

Industry Measurement SEO Corporate 113

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. Earned media boosts SEO. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Social Media (75%). Media Relations (55%). Analytics is now at 62% and SEO at 41%. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Social Media (75%). Media Relations (55%). Analytics is now at 62% and SEO at 41%. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers.

Industry 100

Industry Measurement SEO Corporate 100

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

The Resolution Blog

JUNE 25, 2019

30–39: That’s good coverage should appear eventually and if you have a link in the coverage the site will pass on SEO benefit to your client’s content 40–59: A strong site (see above) 60–80: A very strong site and will pass on SEO benefit 81–100: Amazing! 20–29: Pretty average (see above.)

SEO 120

SEO Media Google Examples 120

Shift Communications

OCTOBER 26, 2022

It uses many of the same tactics — from media relations to buzzy social media campaigns, meaningful thought leadership, executive visibility, valuable content and so much more — but built specifically to support business priorities such as increased valuation, community connection, breaking into a new market, category creation, or lead gen.

Communications 78

Communications Analysis Leadership SEO 78

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Evaluation isn’t just something you tag on the end so you can show how successful you’ve been so you can justify your budget or salary.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

The Resolution Blog

FEBRUARY 11, 2019

In more recent years it has become a very useful influence score for PR teams when planning media targets or measuring the success of coverage. It’s an essential day-to-day metric for Search marketing teams to watch the strength of their owned websites grow in comparison to competitor sites.

Comparison 120

Comparison Engineering SEO Google 120

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

MAY 7, 2019

These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. These are earned, much in the same way media relations outreach earns coverage. A well-rounded crop of links earned from related sites of all ranks creates a better profile.

Google 133

Google Banking Engineering Web 133

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. Fifty-nine percent of B2B marketers say email is their most effective channel for revenue generation ( WordStream ), and over 88% of companies are marketing on social media ( SEO expert ). This involves testing your content and measuring its success.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Land a media relations pitch with SEO and social audience data If you want to improve your media relations game I recommend reading the 2019 Cision Global State of Media Report.

Privacy 60

Privacy SEO Pitching Instagram 60

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

They can develop accessible communication to handle media inquiries to ensure the brand responds to any challenges swiftly and confidently. #7. Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO).

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

Prohibition

AUGUST 4, 2021

Online Brand Reputation Management (ORM) is a fast-paced and ever-changing field; it works through three primary channels: Search Engine Optimisation (SEO). Social Media Marketing (SMM). Public Relations (PR). Our team is ready to take care of everything from start to finish, including: PR / Crisis Management / Media Relations.

Reputation 62

Reputation Brand Branding SEO 62

ZudePR

FEBRUARY 22, 2016

You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard. The best you can hope for (and here, your local SEO is important) is your company appearing in the 3-pack (the big map box that comes up with three businesses highlighted).

Social Media 75

Social Media SEO Media Local 75

Shift Communications

AUGUST 25, 2017

Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. How can all of this be measured and analyzed? For example, analyzing top-performing posts within an industry will uncover apparent trends. SHIFT has the solution: SCALE.

Data 92

Data SEO Guidelines Advertising 92

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. Step 4: Amplify Your Content with Media Relations. Once you published several months’ worth of content on a topic on your owned site, you’re ready to begin your media relations efforts. I promise you can do it.

Exercises 198

Exercises Google Writing Blogging 198

Polaris

NOVEMBER 29, 2014

It’s important they have a process that includes a combination of engagement and SEO metrics. A sound approach to program measurement won’t necessarily prevent a blogger outreach disaster. Instead of guessing at a program’s success, we’re able to measure it based on the criteria our clients deem meaningful.

Policies 181

Policies Marketing Viral Pitching 181

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 149

B2B Study Blogging Marketing 149

Remote PR Jobs

SEPTEMBER 25, 2023

Here are the metrics that every PR pro should measure. Media relations professionals know that the competition for media attention is fiercer than ever before. There are about five PR pros for every journalist, a ratio that can be discouraging for those struggling to earn a media placement for their client.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

PR in High Definition

JULY 24, 2019

Think ‘more than media’. Plucking out media relations and assigning a PR agency to ‘generate coverage’ is just like eating some cake filling, with no cake. Thinking ‘media relations only’ is very limited and it lacks the ambition to fulfil the real potential and broaden the picture. Measure your share.

Reputation 48

Reputation Measurement Media Relations Agency 48