Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Then, you can further evaluate the true impact of these articles on reader engagement.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Stephen Waddington

SEPTEMBER 29, 2021

It’s a thoughtful and occasionally irreverent place to kick around ideas about our profession. Why is the public relations industry not representative of the organisations or the public that it serves? What can a middle-aged white man tell you about diversity? Why is public relations conflated with media relations?

Industry 153

Industry Publicity Agency Community 153

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Views are the most common measure of success for publishers. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches.

SEO 60

SEO Media Relations Pitching Report 60

5W PR

JANUARY 17, 2017

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message.

Measurement 90

Measurement How To Television Analysis 90

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

APRIL 2, 2024

Journalists were quite vocal about criticizing the company for selling their emails. However, I learned a lot about reporters and pitching in that capacity. Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. PRs need to think about this in a broader sense, consider this – ‘what media is my audience accessing?’.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

ImPRessions - Crenshaw Communications

JUNE 1, 2021

It’s essential to research the media outlet and their audience, of course. Read about the reporters’ background, reporting beats, and previous stories to understand their approach and style. Study their social media to get a feel for personal opinions on issues, followers, and interests. Reflect and offer constructive feedback.

Interviews 268

Interviews Media Construction Report 268

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. PRs need to think about this in a broader sense, consider this – ‘what media is my audience accessing?’.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

It can result in uncertainty about next steps and a lack of clarity on plans and written materials. Misguided media relations strategy. With a print interview, there are opportunities to reach out to a journalist and add or amend statements. Inadequate PR outcomes measurement.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Wadds Inc.

NOVEMBER 30, 2023

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Writing a book about a fast-moving area of technology has challenges. It also carries a heavy duty disclaimer about data privacy, security and fact-checking. Thank you all for your patience and understanding.

Tools 52

Tools Handbook Publicity Analysis 52

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement.

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

AUGUST 15, 2023

These are essentially frameworks that help a business set realistic and measurable goals. Integrating OKRs gives your public relations team a clear roadmap to success with measurable, actionable key results. It’s not just about working hard; it’s about working smart.

Strategy 72

Strategy Measurement Google Case Study 72

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. About 40% of respondents to a survey by Webbiquity and the aggregation service B2B Marketing Zone expected to reallocate funds for live events to other marketing tactics. Source: US B2B Tradeshows ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

NOVEMBER 26, 2019

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. How can you tell if your media relations efforts are having an impact?

Publicity 92

Publicity Media Advertising Advertising 92

Sword and the Script

AUGUST 11, 2020

So, what do PR people think about media and bias? They often work with the media, so we put this question in this year’s annual JOTW survey: Do you believe professional reporters are objective and unbiased? click image for higher resolution) Those that said the media is “always” objective: Mistakes maybe; not bias.

Survey 160

Survey Data Media Ethics 160

Burrelles Fresh Ideas

OCTOBER 24, 2023

Savvy businesspeople understand that the only thing you can predict about the market is its unpredictability. Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. Markets evolve.

Strategy 97

Strategy Ethics Social Media Data 97

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. A truly rewarding placement. . What makes a good subject line?

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. The media relations aspect of PR is largely based on personal relationships, human judgment, and experience — all excellent attributes, but they’re hard to scale.

Television 120

Television Interviews Engineering Tools 120

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. Would you tell us a little about yourself? So in that regard, I guess I’m in Sales!

Meeting 98

Meeting Media Print Enterprise 98

Beyond PR

JUNE 8, 2016

Research, measurement, optimization and patience are key to success. Learn more about data visualization. It will not just improve your media relations, but also the brand content you offer directly to online audiences. While social media and mobile have changed the news industry, some old school rules still apply.

Media Relations 40

Media Relations Media Journalism Print 40

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Stephen Waddington

JULY 11, 2017

Only one third (35.9%) follow the debate about social bots and 15.9% have no idea about the topic at all. 4 Channel shift from print to social exaggerated. Social media and social networks are considered by far (90.4%) to be the most important channel to address stakeholders. 7 Measurement. 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Many B2B categories, like software, have long selling cycles where customers spend significant time learning about products and services. Influencer content and measurement goals . The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR.

B2B 191

B2B Social Media Radio Fashion 191

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. Do you care about influencers? How do you measure success?

Strategy 78

Strategy Media Storytelling Pinterest 78

Critical Mention

FEBRUARY 6, 2020

You are concerned that no matter what you are told, you won’t be able to monitor all media types from one platform. You worry that you’ll get the same empty promises about support that you got last time. You worry that in the end, switching solutions won’t be worth it.

How To 106

How To Media Radio Print 106

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Q: When it comes to clicks and shares, what metric are you measured on? We tell entire stories through visuals.

Mobile 120

Mobile Print Trends Twitter 120

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Over the past week I’ve started to think about what it means for the future of the industry and skills. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. PRgloo is based out of London and bills itself as a “media relations platform.” It employs 100 local staff and serves about 400 customers.

Reputation 85

Reputation Technology Tools Data 85

Waxing UnLyrical

MAY 15, 2018

According to respondents, 51% say media relations is getting harder to do in today’s environment while about 50% also say social media-related duties are becoming more difficult to do – especially in what is now being viewed as a more “pay-to-play” environment. “It Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

Critical Mention

JANUARY 30, 2019

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. So, in the wake of this marketplace shake-up, we have a few tips about what to look for in a platform in 2019 and beyond: Real-time results.

Media 60

Media Marketing Analytics Television 60