Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. These three benchmarks go hand-in-hand; and on paper, it sounds very easy. We learned a lot about the viability of visual content in the 2017 State of the Media. White Papers.

Case Study 210

Case Study How To Infographics SEO 210

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. But let’s be real — it’s not sexy.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. But you get my drift.

Social Media 120

Social Media Media Airlines Video 120

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. In order to make sense of all that “noise”, social listening, monitoring and analytics tools. have become essential parts of the marketing and PR toolbox. Let’s imagine you’re a brand marketer for Apple. I’d argue the reality is much different.

Training 399

Training Video Analysis Data 399

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Influencer marketing creates trust.

B2B 191

B2B Social Media Radio Fashion 191

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. She did review it and ended up writing about it too. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. Myth 5: White papers are content marketing.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Plenty of companies are opting to use social media to share company news instead of the classic release. Quality writing rises to the top. Yet a press release can still offer benefits. Here’s why.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

Case Study 178

Case Study SEO Film Video 178

Cision

MAY 7, 2015

When it comes to content marketing, there’s a lot of “been there, done that” out there. You can use them on your blog, social media, email…anywhere. Infographics are another great visual addition to your content marketing arsenal. After all, everyone’s blogging, so how can you stand out? Infographics and Graphics.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. The genesis of your integration is to get ahead of your social media “accelerants.”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. What you may not realize is that for all the “how-to’s” out there for getting started with content marketing, you—or your clients—may already be doing it. You are social-savvy. You’re a storyteller.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. The answer is simple! Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Some organizations use in-house experts, while others hire agencies to develop editorial calendars, write and edit original content, pitch guest articles, and schedule social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. You also have to consider how social touches other aspects of your multichannel marketing plan.

Social Media 40

Social Media Marketing Media Nonprofit 40

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? Who: Sarah is a UK-based blogger, content marketer, speaker and mom. It’s a versatile template that works well for both B2C and B2B marketers. Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. 3: Content Marketing Institute.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Solo PR Pro

MAY 16, 2017

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Producing good content requires more than top-notch writing skills but understanding your audience and your competition.

Infographics 40

Infographics Writing Content Marketing Education 40

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Earned media boosts SEO. Big wins in earned media can help elevate a brand into the consideration set of a customer who’s in the market.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. A PR team often fosters good analyst relationships in much the same way they do with media.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. by Frank Strong.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

APRIL 11, 2015

Use trending topics to get ideas for your blog posts or white papers. Use social media to your advantage. Asking influencers and other experts in the space to write for you is a win-win-win—it gives them visibility, brings their followers to your site, and fills one of your content holes. Create list posts.

Content Marketing 120

Content Marketing Trends Analytics Facebook 120

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Turning Data Into Trends.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Sword and the Script

AUGUST 18, 2015

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. For example, 54% percent of 1,800 respondents said, “creating engaging content” was the top content marketing challenge in the 2015 B2B Content Marketing survey by the Content Marketing Institute and Marketing Profs.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

ImPRessions - Crenshaw Communications

APRIL 27, 2017

By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Consider relevant content marketing metrics like leads, UVM and social media engagement. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Cision

JUNE 23, 2015

That goes for press releases as well as social media, advertising, blogging, et cetera. It’s Easier for Journalists to Write About You. Journalists find press releases useful as part of pitches and they start to write about you. And that makes them more likely to write about you! Improved Visibility in Search.

Writing 120

Writing Social Media Tools Advertising 120

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Be a Good Guest.

Blogging 120

Blogging Pitching Writing Content Marketing 120

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. Knowing how and when to draft a good press release is vital for today’s competitive digital market. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022. Writing a Press Release. The statement is for public release.

How To 100

How To Writing Video Fashion 100

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

NOVEMBER 7, 2015

But despite how crucial blogging is to influencer marketing, not enough brands are taking the initiative and reaching out to this key group of influencers. Identify why your brand is looking to reach out to a blogger, rather than a social media influencer, celebrity, reporter or consumer advocate. Pinpoint Readers’ Pain Points.

Brand 120

Brand Branding SEO Social Media 120

Sword and the Script

SEPTEMBER 17, 2019

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. and I thought it could be a useful tool for content marketing. and I thought it could be a useful tool for content marketing. Most of the publications you can think of are there already.

Marketing 74

Marketing System Analytics Content Marketing 74

Cision

FEBRUARY 10, 2016

What’s the point in writing if no one cares? Learn how with Cision’s free Brand Journalism white paper! I assure you: anything you want to write about has already been written. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Love What You Write.

Writing 120

Writing Viral Infographics Blogging 120

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. While I’ve primarily done B2B tech work over my 20-year career – and strive to be diligent in becoming knowledgeable about a market and products – it’s not quite the same as being an end-user or SME.

Technology 167

Technology Publicity Software Pitching 167