Sword and the Script

DECEMBER 19, 2023

For example, on the first Tuesday of every month, I write a summary of all the news from the last 30 days coming out of the PR software vendors ( aka PR tech sum ). Here’s why B2B needs PR 55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle.

B2B 106

B2B Survey Pitching Software 106

Sword and the Script

MARCH 5, 2024

And now onward with this month’s PR Tech Sum. And now onward with this month’s PR Tech Sum. It’s been over two weeks of promises to get the system back up and running, and now Onclusive have confirmed that some customer private data may also have been accessed.” So, it may well be simply a slow time of year for these companies.

Software 126

Software B2B Pitching Data 126

ImPRessions - Crenshaw Communications

JANUARY 11, 2019

In tech PR , the story is the cornerstone of every good pitch. Tech reporters, like most journalists, get hundreds of pitches each day. Building authentic rapport with a tech journalist helps a brand stand out amid a barrage of emails, DMs and phone calls. So how can tech brands build lasting bonds with media today?

Media 253

Media Pitching Report Media Relations 253

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. A new emphasis is put on comms because of changes to how and where people work, but also the importance of communicating and the constant changes in society and the world.”. Proven business value.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. For some generative AI is a threat, while for others it’s a tool that can help them do their jobs better.

Software 133

Software Pitching Analysis Community 133

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. What this means is what you put into AI will affect what you get out of AI. It’s not conscious.

Software 78

Software Company Pitching Training 78

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis.

Resources 119

Resources Publicity Reddit Interviews 119

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. Valuations are driven by both art and science.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Blogger outreach gets personal. Video gets even bigger.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. For example, to gain a foothold in a new vertical market or geography. There are several reasons why one business would acquire another.

Company 150

Company Tools Technology Software 150

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. As much as we personify brands, we need to remember that they cannot feel anything.”

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Communications Conversations

DECEMBER 11, 2020

But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world. Challenges abound: How do you get to know your new team over Zoom? No doubt about that. And, it’s been horrible. What’s more, what an interesting and unique time to be starting a new job.

Interviews 185

Interviews Meeting Video Energy 185

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 9) “Helping an organization get favorable press.”.

Employee 148

Employee Print Writing Survey 148

The Resolution Blog

NOVEMBER 25, 2015

If you try it & can’t get at least 1 good content idea for your next campaign I’ll cry. What is Inbound & why should PR pros care? 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. We love [link]. Very cool.

eBook 120

eBook Google Tools Analytics 120

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. One of the attendees was Edelman London’s Tech PR Account Manager, Peter McIntyre. We are big fans of Katie here at CoverageBook. A standard in article scoring? What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 117

Case Study Software Data Web 117

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. 1) Business Wire partners with investor relations tech company Q4. Here we go….

Trends 60

Trends Media Report Technology 60

Ethical Voices

AUGUST 22, 2022

What is the one tool or word, PR pros should retire. Why we need to think of meaning, not just tactics. After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR. She discusses a number of important issues, including: The ethical challenges of weaponized communication.

Ethics 75

Ethics Communications Agency Technology 75

Beyond PR

MAY 4, 2017

But for a long time, our industry has needed evolution. It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. In fact, it can mean Return on Ignorance.

Communications 61

Communications Hotels Technology Tools 61

Waxing UnLyrical

JULY 2, 2018

My first “I actually get to do PR” experience was at a club in DC doing PR for national Soul and R&B artists. A2: I stumbled into PR/marketing. Comms #PR #measurepr. In this “Generational Edition” of #measurePR, our special guests were Millennials and Gen. Xers who’ve been in the industry for a solid seven to 17 years.

Measurement 40

Measurement Nonprofit Education Social Media 40

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. And now onward with this month’s PR tech sum. It makes sense.

Software 122

Software Pitching Ethics Privacy 122

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. I’ll aim to get some more product reviews down next year. Alternatively, (or in addition to) I also publish a separate monthly email newsletter that rounds up must-reads from across marketing and PR. PR Tech Sum].

Blogging 155

Blogging B2B Software SEO 155

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . In years past we’ve combined the PR and marketing statistics into a single post. The price summarizing marketing statistics for 2021 was published earlier in the week.

Publicity 144

Publicity Survey Pitching Creativity 144

Stephen Waddington

AUGUST 12, 2020

COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. My thanks to the founders of Authentic Comms, Boldspace, Coldr , Hard Numbers, Made by Giants, Priestley, Second Mountain Communications and SHOOK. If you’ve started an agency during the COVID-19 crisis please get in touch.

Agency 161

Agency Meeting Crisis Energy 161

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 135

Employee Software Survey Tools 135

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. The PR Tech Sum typically runs on the first Tuesday of every month. Vendors that are interested in getting involved should read this page. Here’s a link to the survey.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

FEBRUARY 2, 2021

For a while, it was standard operating procedure among marketers to sprinkle the words “artificial intelligence” and “machine learning” into every product announcement. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent.

Software 121

Software Technology Advertising Advertising 121

Sword and the Script

OCTOBER 6, 2020

Here’s your monthly PR Tech Sum. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). And suddenly we’re in Q4 of 2020.

Software 176

Software SEO Company Tools 176

Flatiron Communications

MAY 2, 2017

Many simply didn’t exist five years ago, while others have evolved since the days of barely searchable media databases whose thin content ultimately gave PR pros their reputation as spam artists. One of the daily email newsletters to which I subscribe is Product Hunt , founder by Ryan Hoover. And trust me, there are plenty.

Tools 45

Tools Twitter Report Pitching 45

Waxing UnLyrical

AUGUST 17, 2016

Started as PR Pro & fell in love w/ measurement, content & tech to drive brands’ messages. Marketers get big budgets b/c they are seen as a profit center. I saw a need for visual content, then saw a better needs to align with business goals. — SVP@Cision & wear lots of hats.

Measurement 40

Measurement Infographics Tools Data 40

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 168

Marketing Employee Content Marketing Training 168