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Public Relations Review

PR for Anyone

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Look at magazine covers for great hook examples. New” is the key word.

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How to Get in Magazines

PR for Anyone

I assumed that you pitch a publication right before it comes out. What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. Gift guides of most national magazines are fully booked by July 1st. That certainly seemed logical.

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Public Relations Skills

PR for Anyone

In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). A hook is as simple as what you see on a magazine cover. My favorite is AARP Magazine. Just Google, “AARP magazine covers” and see what’s there.

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The Four Seasons of Publicity

PR for Anyone

When thinking about landing publicity, it should not be a “one and done” approach for your business. National publications are closed at least four months in advance. Regional publications are two months out. Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

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Public Relations Skills

PR for Anyone

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Create a great hook – look at magazine covers for ideas. Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. The formula works.

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