Cision

APRIL 14, 2017

Consider a women’s beauty brand launching a teen skincare line and as part of its communications campaign and pitching strategy, are building a targeted list of influencers. Let this guide your influencer targeting strategy to build an accurate and relevant list. A simple way to do this is via social media.

Media 231

Media Pitching Social Media Instagram 231

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What made this pitch successful is simple: 1.)

Pitching 63

Pitching Consumer How To Meeting 63

Konnect Agency

AUGUST 2, 2022

A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. This PR strategy involves creating powerful ideas, thoughts, and opinions to help build credibility for the brand. Identify Goals.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

PR for Anyone

OCTOBER 28, 2021

You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. Pitch consistently and valuably and you will continue to get the yes. Don’t forget to connect with journalists on social media too. Just look at magazine covers.

Publicity 130

Publicity Pitching System Small Business 130

Prohibition

AUGUST 16, 2023

Cassie Moyse is a leading magazine publisher in the UK, she’s the Co-owner and Director of Portfolio North – a property, business, and luxury lifestyle print and online magazine, one of the most-read print magazines in the North. But in this episode, our guest’s experience is quite the opposite of that.

Print 62

Print Publicity Media LinkedIn 62

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Use just one, you’ll get decent results but use them together, with a strategy, you will explode your visibility. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media.

Social Media 78

Social Media Media Local Pitching 78

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! By helping them with mindset and confidence, their pitches were stronger and they started getting yeses. The pitches were unbelievable.

Media 130

Media Pitching Television Interviews 130

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. Welcome to the content calendar.

How To 0

How To Content Marketing Conference Analytics 0

5W PR

JANUARY 12, 2022

About a decade ago, practically the only way that makeup and beauty brands could get noticed by the public was by securing a spot inside a popular magazine, or by getting endorsed by a celebrity. Plenty of things have changed since then, but one fact remains: the effectiveness of PR strategies in the beauty industry. Media Pitching.

Pitching 60

Pitching Social Media Consumer Brand 60

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. How have you adjusted to the rise of social media in PR in recent years?

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 124

Communications Crisis Internal International 124

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Explore media outlets outside of newspapers, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Create the Pitch. Journalists receive hundreds of pitch emails daily.

How To 101

How To Guidelines Writing Pitching 101

Shift Communications

NOVEMBER 12, 2014

It’s not every workplace that you can be talking bylines or B2B strategy one minute and Beyoncé or Tom Brady the next – needless to say, the water cooler/kegerator conversation never fails to impress. Social Media Explorer. Social Media Today. New York Magazine. strategy+business. Brandchannel.

Knowledge Base 141

Knowledge Base Blogging Agency B2B 141

ImPRessions - Crenshaw Communications

MARCH 15, 2016

Sign up to Medium and peruse and choose from several topical groupings (much like mini-magazines) and start to receive curated “Daily Digests” of cool articles, such as this story about the tech industry and gun control. Soak up all the on-point social media and “tech tools” advice.

Case Study 120

Case Study Writing SEO Social Media 120

PRSay

AUGUST 8, 2018

Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts.

Pitching 135

Pitching Interviews Video Report 135

Deirdre Breakenridge

MARCH 8, 2017

Do you have a content strategy in place? She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt. Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, MobiTV, and the Oakland Raiders. Discuss your approach to content?

Radio 170

Radio How To Community Storytelling 170

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? My favorite social media platform is….

Newspapers 120

Newspapers Pitching Interviews Writing 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

We like to see experts who have published guides to enjoying the eclipse safely such as this one from Sky & Telescope Magazine which was a total PR coup for this obscure pub. We have learned from experience to vet all experts before you go to pitch them for broadcast or other interviews. Make social media job #1.

Hotels 200

Hotels Local Interviews Viral 200

Engage PR

OCTOBER 3, 2018

A strategy – outlining gaps and potential solutions – can be implemented to ensure the client has the best chance of a successful outcome. Our project management and content support offering also helped companies to communicate though media coverage, social media and marketing collateral. It’s what we do.

Newspapers 60

Newspapers Engineering Energy Software 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. The Cision Blog. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR Fuel

JULY 14, 2021

Developing your content marketing strategy can help you boost brand visibility. Then, start developing a media list. Social media influencers. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Keep your pitch email short and sweet. Share on Social.

Writing 81

Writing How To Media Guidelines 81

Bianchi Biz Blog

JANUARY 24, 2022

In addition to overseeing our editorial direction and content strategy, I spend a lot of my day working and talking with the people associated with our publications. We shot a ton of on-site footage for our social media channels that our readers and followers really enjoyed. Paul Stanley of Kiss is also very kind.

Meeting 79

Meeting Automotive Media Technology 79

Prohibition

AUGUST 15, 2019

It consisted of hosting an influencer event, devising content for social media and securing features in the media. Creative and engaging social media content. A further layer to the campaign was to create engaging social media content focused around celebrating the poshnic.

Social Media 48

Social Media Transportation Film Content Marketing 48

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. They may also work to manage and respond to negative situations or issues that may arise.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Public Relations Sydney

DECEMBER 14, 2014

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Fractl reports 85 per cent of journalists decide if they are interested in a pitch based on the subject line alone. Here are some tips to creating an attention grabbing pitch subject line.

Pitching 96

Pitching eBook Writing Newspapers 96

Beyond PR

APRIL 14, 2017

Consider a women’s beauty brand launching a teen skincare line and as part of its communications campaign and pitching strategy, are building a targeted list of influencers. Let this guide your influencer targeting strategy to build an accurate and relevant list. A simple way to do this is via social media.

Media 45

Media Pitching Social Media Instagram 45

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. So, what does a modern media monitoring program look like? Online – websites, blogs, online media sites. Why You Need Media Monitoring.

Media 75

Media Radio Newspapers Print 75

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Want to be in holiday issues of popular magazines? Better start pitching EARLY, say in July. Are you thinking about social media? Failing to target the right media.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Shift Communications

OCTOBER 13, 2016

, then use that understanding to inform your strategy. The World of Media, the World of Influencers. That’s one of the reasons why I didn’t use the words “inform your media strategy” in the paragraph above. That’s one of the reasons why I didn’t use the words “inform your media strategy” in the paragraph above.

B2B 60

B2B Consumer Strategy Pitching 60

Sword and the Script

JULY 10, 2018

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. Alan Murray, who spent years at the Wall Street Journal as a reporter and editor before taking the reins at Fortune magazine, summed it up this way: ‘One, they don’t trust us. How about some commentary on X topic from X executive he asked?

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. Align Social Media Shares with Published Content.

How To 75

How To Content Marketing Conference Analytics 75

ISEBOX

NOVEMBER 30, 2015

Solid communications professionals coordinate with the marketing and sales team to discuss how their public relations strategy is going to fit in to the corporate strategy. 5) You don’t network or pitch. 6) You think Social Media means watching TV and having a beer. 1) You have no plan! 2) Your stories are BORING.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Critical Mention

APRIL 8, 2018

Share it on social media. You can share the press release on your social media channels. Pitch it to media. If you want to ensure journalists see the press release, you’ll need to pitch it to them directly. This can be especially effective with trade magazines. Post it on your site.

Media 67

Media Pitching Internal International 67

5W PR

NOVEMBER 28, 2016

A journalist or magazine may be willing to listen when you let them know your ideas or pitch a story if you’ve proven to be a good source in the past. Social Proof. They may learn of products and services from billboards, social media, speaking engagements, books, and even pamphlets. Consistency.

Ethics 102

Ethics Consumer Employee Pitching 102

PR Fuel

SEPTEMBER 21, 2020

If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities. Industry experts get involved with their industry, they write about it, they pitch ideas, and they get involved with the media. Read on to learn why PR writing in the way to go. Target Audience.

Writing 60

Writing SEO Local Advertising 60