Getting on Local TV

PR for Anyone

The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works. All of the weekly tips can be found on YouTube and will help you learn how to pitch the media. It's so much easier to get local media coverage.

Local 40

Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring.

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How Media Contact Database Strengthens Critical Mention’s Earned Media Suite

Critical Mention

Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Last week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database.

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Managing the Challenges of Bad Publicity

Critical Mention

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review.

Everything You Need to Know About Earned Media

Critical Mention

A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

7 Tips for Picking the Right PR Media Database

Critical Mention

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Radio 105

Rebuilding after hurricanes: How storytelling can drive recovery

PR Daily

If you have recently reopened a local restaurant, don’t pester a sports magazine or a radio show halfway across the country. Whether it’s an Instagram account that shares a daily photo of your rebuilding, a YouTube channel with interviews of local stakeholders, or a blogger who goes in depth on how you’re handling weekly rebuilding challenges, social media is where you can get detailed and creative, engage with customers and create something unique for your audience.

A venerated communicator shares hard-won wisdom from a remarkable career

PR Daily

He’s been a comms and PR VP for a university, a radio (and now podcast ) host and producer, a columnist and a public speaker. Make good use of free editing software, too, and take time to gain skills from YouTube tutorials.

Substack, Media Fragmentation & PR

Flatiron Communications

How the Explosion in News Creators impact Communications Pros. It was inevitable. The ability to profit from a personal news brand through the creation and distribution of original content has gotten even easier. “We

#IGNSummerofGaming Attendees to Comment Live with Yappa

wiredPRworks

This innovative computer service provides online facilities for real-time interaction with other computer users, from entertainment, politics, gaming, radio, and more. Ziff Davis publishes in 25 languages and partners with local publishing operators across 112 countries.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 63% of US adults actively try and limit usage leading Apple, Google, Facebook and YouTube to launch time tracking features. #8

Influencer Engagement: Finding a Fit

Waxing UnLyrical

As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters. With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions. manual social media searching, local news, niche publications, community events, etc., Guest post by Lauren Lawson-Zilai.

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

It’s donating both to its local community as well as organizations globally. Also: How CFOs are reacting to the pandemic, Vodafone Italy focuses on connectivity, NBC shelves outbreak episode, Universal Studios extends closures, and more.

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Disney dropped its alignment with YouTube sensation PewDiePie over content deemed to be pro-Nazi. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage.

Behind the Headlines With Jody Fisher

Cision

He began as a radio reporter before transitioning to PR in 1999. But when the client could go on YouTube and see home videos of parents with their kids watching a Space Shuttle on a barge floating up the Hudson River and then have a two-mile long line outside the museum door to get into the exhibit, that’s ROI. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community.

7 celebrities who deserve a social media award

PR Daily

He launched a YouTube channel. Using a combination of comedy sketch videos, Q&As, celebrity interviews and the help of popular YouTube stars like Lilly Singh, Grace Helbig, Gigi Gorgeous and Roman Atwood, The Rock has created a channel that appeals to the masses. Following a traumatic armed robbery in a Paris hotel, Kardashian went radio silent on all social media channels.

7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we What about a local gym owner posting photos of members stretching upside down in their black spandex? In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

The Top 50 #GoldenGlobes Social Influencers on Twitter

Cision

Local. Actress, Internet Radio Personality, Howard U. & YouTube archaeologist. Sirius XM Radio host. What a night! Leo took home the award for best actor, Rocky got a standing ovation, Taraji P. Henson celebrated her win with cookies and social personalities tweeted with a fury. We created the Top 50 #GoldenGlobes Social Influencers list using Cision’s Influencer Search.

On becoming a PRIA Fellow

Prakkypedia

Tinkering’ with Facebook, YouTube and Twitter in the early days of corporate social media, and placing South Australia onto those channels; teaching myself about social media platforms and learning from others in Adelaide via a Twitter meet-up network called SocAdl. Operating from a laptop on my dining table, eventually landing media gigs as a social media commentator including a weekly spot on ABC radio (for two years) and regular television appearances.

Lena Dunham and Charles Blow: Literary Tales & Sales

Flatiron Communications

In-person book-reading and signing events also can gin up word-of-mouth and local or even national publicity coverage in the case of boldfaced-named authors. There are also firms that specialize in organizing author satellite and radio media tours. The New York Times ‘s poster child for all things hip created a special YouTube channel “Ask Lena Dunham” apparently for the explicit purpose of promoting her new book.

Radio 32

4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7 Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. Think Global, Start Local.

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How to Spy on Your Competition & Steal Their Secrets

Cision

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. On Facebook, Twitter, YouTube, and all those other social networks. YouTube: How many views do they get? The splintering of media from TV, radio, and analogue to digital multimedia and social has made marketing a complicated and messy endeavor.

Lena Dunham and Charles Blow: Literary Tales & Sales

Flatiron Communications

In-person book-reading and signing events also can gin up word-of-mouth and local or even national publicity coverage in the case of boldfaced-named authors. There are also firms that specialize in organizing author satellite and radio media tours. Â The New York Times ‘s poster child for all things hip created a special YouTube channel “Ask Lena Dunham” apparently for the explicit purpose of promoting her new book.

Radio 28

Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Television and radio’s quick ads made it fall from favor for a few decades. Notifying journalists that you have a newsworthy story about your business isn’t quite as easy as calling up the local newspaper and talking to Clark Kent.

The WKRP in Cincinnati Pitch

Bad Pitch Blog

If you’re too young to care about remember a sitcom from the late 1970s, hit YouTube to see some clips from WKRP in Cincinnati. It was on the radio on my way into work, an e-mail was sent my way reminding me to join the fun and this morning it’s on the front page of The Cincinnati Enquirer Web site. In addition to tons of local exposure, the story hit the Associated Press and gained statewide exposure in Cleveland and Akron.

How to Spy on Your Competition and Steal Their Secrets

Beyond PR

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. On Facebook, Twitter, YouTube, and all those other social networks. YouTube: How many views do they get? The splintering of media from TV, radio, and analogue to digital multimedia and social has made marketing a complicated and messy endeavor.

Retrevo’s Good ‘n Plenty Pitch

Bad Pitch Blog

We knew whatever Retrevo did on the PR front had to compete in the crowded space of tech-related news pitches, ideas, and stories, which are often dominated by companies like Apple, Google, Facebook, Twitter, YouTube and Amazon. Tech, The San Francisco Chronicle, VentureBeat, Men''s Fitness,CNET, Mashable, PlayBoy Radio and many more. Simply drive your iPad to your local "iPad smudge station," usually found at gas stations and car washes. Jennifer Jacobson knows no fear.