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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 97
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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Developing an Earned Media Suite. Customer support is available 24/7/365. .

Media 108
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7 Tips for Picking the Right PR Media Database

Critical Mention

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Media 104
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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. SCHEDULE A DEMO.

Media 113
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Everything You Need to Know About Earned Media

Critical Mention

A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media. Radio hosts positively talk about your organization on air. Monitor your radio coverage and share your positive mentions with your audience. . Until next time!

Radio 104
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Managing the Challenges of Bad Publicity

Critical Mention

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. Take the time to respond and view it as an opportunity to show the efficacy of your business’ relations. SCHEDULE A DEMO.

Publicity 105
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How Media Contact Database Strengthens Critical Mention’s Earned Media Suite

Critical Mention

Critical Mention’s Media Contact Database was Built in-House with the User Experience at the Forefront. Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Access records updated for accuracy more frequently than any competitive product.

Media 111