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Why Social Shares Are Key to Pitching Media

Cision

Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. Traditional media is pushing their fans to engage on social media.

Pitching 319
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Public Relations Review

PR for Anyone

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. Local media loves to cover stories about local businesses.

Publicity 331
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Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 Start locally.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. The media marketplace is also changing. Traditional media continues to shrink while job opportunities in public relations, integrated communications, and social media expand and grow. Absolutely!

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PR 101: How to Pitch Travel Journalists

Cision

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

Travel 174
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Public Relations Skills

PR for Anyone

This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Getting national media coverage gives you tremendous credibility with potential clients and customers. 2) Niche what you do and pitch around that. My favorite is AARP Magazine.

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5 Tips to a Successful PR Pitch

Cision

You won’t get there unless you learn how to pitch journalists with your story. And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention. Instead, cozy up to reporters who write for your local newspaper.

Pitching 120