Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 75

SEO Engineering Google Writing 75

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. Investing in SEO can be key to making sure your campaigns convert. SEO strategy aims to increase the amount of quality traffic driven to your website or content organically, through tailored and quality content.

Measurement 62

Measurement Marketing SEO B2C 62

Cision

OCTOBER 4, 2017

Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Connect with him on LinkedIn. How long did people spend reading it?

How To 282

How To Storytelling B2C Measurement 282

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Analytics is now at 62% and SEO at 41%. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. Connect on LinkedIn. The Challenge.

Industry 113

Industry Measurement SEO Corporate 113

Burrelles Fresh Ideas

FEBRUARY 13, 2024

One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Getting all the cyber risks measured and assessed is required for a better user experience. Dominance of TikTok SEO. Increasing Importance of Sustainability.

Social Media 86

Social Media Media Mobile SEO 86

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. A search on Indeed.com and LinkedIn reveals that there are about 4x more jobs requiring content skills than PR.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Analytics is now at 62% and SEO at 41%. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. Connect on LinkedIn. The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Analytics is now at 62% and SEO at 41%. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. Connect on LinkedIn. The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is SEO PR? What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Presspage

SEPTEMBER 1, 2017

Uploading your press releases in pdf does not support your SEO. For more tips to improve your SEO, read A good newsroom will support your SEO. They might have run across your organization by means of a tweet, a relevant Twitter hashtag or a trending story on Facebook or LinkedIn. Google does not like pdf.

SEO 95

SEO Engineering Measurement Mobile 95

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 105

Report Publicity Marketing Pitching 105

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION. CLASS PREREQUISITES.

Training 45

Training LinkedIn Marketing Pinterest 45

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity SEO Measurement 136

The Proactive Report

DECEMBER 4, 2018

Talk to your SEO and Web team. And learn how to measure those results , so you can show clients or the C-suite how you’re contributing to the business goals and the bottom line. Connect on LinkedIn. More research is needed here. Find out what content is currently available. Then look at the content they find.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Consistent production of longer PR content allows one to take control of one’s public image instead of leaving it to the interpretation of sound bites, a LinkedIn summary, or “official” channels like annual reports. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

The Proactive Report

MAY 7, 2018

.” According to LinkedIn these are the most desired skills for 2018: Cloud and Distributed Computing. SEO/SEM Marketing. LinkedIn’s advice: If you see a skill that you’ve had on your list to work on, or even master, be sure to carve out a bit of time to learn it. Statistical Analysis and Data Mining.

Study 100

Study Analytics Software Data 100

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Need help with marketing or PR?

Technology 167

Technology Publicity Software Pitching 167

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. Check out (and follow) Moz’s list, Most Influential SEO via Wefollow , for more.

Blogging 52

Blogging Marketing Pinterest SEO 52

wiredPRworks

SEPTEMBER 30, 2020

In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Optimize: target recommended SEO keywords and messaging. Diligent Data Measure: turn up online presence and connections to create your own communities. *

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. Fifty-nine percent of B2B marketers say email is their most effective channel for revenue generation ( WordStream ), and over 88% of companies are marketing on social media ( SEO expert ). This involves testing your content and measuring its success.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO). PR can significantly enhance a brand’s SEO by strategically integrating relevant keywords and links into its campaigns and content. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Managing LinkedIn for executives.

Communications 120

Communications Crisis Internal International 120

ReimaginePR

JUNE 15, 2020

Meanwhile, business-to-business company’s might be able to reach more of their preferred audiences in, say, LinkedIn or even Twitter. Keep Track with Analytics: perhaps one of the best features of social media marketing is its ability to allow you to measure your KPI’s (i.e.

Social Media 177

Social Media Brand Branding Marketing 177

Communications Conversations

JANUARY 7, 2022

Another friend recently made a post on LinkedIn about looking for different kinds of agencies for her clients who have needs. ” And, that’s not the first time I’ve seen that situation play out on LinkedIn. ” And, that’s not the first time I’ve seen that situation play out on LinkedIn.

Social Media 60

Social Media Agency Media Measurement 60

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( LinkedIn B2B content Report ). SEO writing is a vital PR skill today. DivvyHQ Content Challenges Report). 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Cision

AUGUST 10, 2015

Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. LinkedIn, Facebook and Twitter are the three big social networks most companies could find the most benefit out of. LinkedIn is most useful for B2B companies; Facebook is most useful for B2C; and Twitter falls somewhere in between.

Training 120

Training Employee Social Media Company 120

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. Tool: how well are you using LinkedIn? LinkedIn has hit 600+ million members. It’s an issue I explored in a blog post this week. ??

Viral 68

Viral Journalism Analytics Case Study 68

The Resolution Blog

NOVEMBER 25, 2015

Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us. Or do they?

eBook 120

eBook Google Tools Analytics 120

ZudePR

FEBRUARY 22, 2016

If you’re on the buying side , and you’re sitting in a meeting with a digital marketer, SEO, or PR (or a combination of all three), have these eight facts in the back of your mind. And invest money in your SEO. One last stat: SEO leads have a 14.6 It is also a great citation for your local SEO.

Social Media 75

Social Media SEO Media Local 75

Critical Mention

JANUARY 8, 2019

Once your goals are crystal-clear and you launch your campaign, you can also set tangible metrics to measure its results. By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy. Twitter and LinkedIn are an extremely effective way to share company news.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. We post the blog version of each episode to our social channels on Facebook, Twitter, LinkedIn and Google Plus. How do you promote them?

Video 153

Video B2B Film Marketing 153

Stuart Bruce

OCTOBER 6, 2016

The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%). In-house staff are more confident that they can measure the ROI of Digital PR (e.g. banner advertising, SEO etc) (73%) than traditional PR activities (65%). However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

ISEBOX

NOVEMBER 18, 2016

So, feel free to share it on Facebook, Twitter, LinkedIn, Instagram and Pinterest with those amazing multimedia assets that go right along with it. On the two, it is generally acceptable to be a little cheekier than say a LinkedIn post. LinkedIn: The LI community is a little more straight-laced than Facebook and Twitter.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

The Resolution Blog

SEPTEMBER 3, 2015

Link building and SEO mean nothing if real people read your articles and don't gain anything valuable from them. Whether it's setting goals using Google analytics or speak to the sales team about what kind of articles are interesting to leads, find a way to measure the impact of your output and focus on that.

Tools 120

Tools Measurement SEO Strategy 120