Polaris

MARCH 20, 2015

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. We got calls from students looking for internships and some potential clients invited us to participate in RFPS.

SEO 100

SEO eBook Google Engineering 100

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity SEO Measurement 136

Public Relations Sydney

OCTOBER 26, 2014

They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. A large part of public relations is repetition. For more great tips download our free PR eBook by clicking the button below.

How To 76

How To eBook Radio Print 76

ZudePR

JUNE 10, 2015

It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. Taken from the keyword report. Public relations practitioners know the importance of a good headline, yeah. Public relations practitioners know the importance of a good headline, yeah.

eBook 68

eBook Engineering Tools Case Study 68

PR 20/20

DECEMBER 6, 2018

The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. Do they need a paid media strategy? Are there opportunities to amplify the content via earned media with bloggers, journalists and analysts? Consider this scenario. What do they do?

Marketing 55

Marketing Resources eBook Construction 55

Shift Communications

JUNE 12, 2015

Google’s AdWords platform is becoming more and more popular with clients each day, whether it’s for digital advertising or syndicating media hits. All learned by yours truly. Learn these numbers now: 25-35-35. Learn these numbers now: 25-35-35. As you write, approach the ads from a searcher’s perspective.

Writing 60

Writing eBook Policies Advertising 60

PR 20/20

OCTOBER 9, 2018

So, we decided to spotlight these professionals in an ongoing series so we can all learn from their successes (and failures too). Social media stems from the blog, and also fills our content calendars for our social channels. We call these people change agents. Q&A with VP of Marketing at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Solo PR Pro

JANUARY 13, 2015

Roughly six years ago, I wrote a guest post for Kami Huyse’s blog about the role of messaging in public relations – at the time, the term “key message” had developed a bad reputation. In the age of two-way communications and social media, we’ve seen that overly packaged messages have an inauthentic air.

How To 40

How To eBook Fashion Reputation 40

Waxing UnLyrical

FEBRUARY 6, 2015

As far as social media goes, that’s what smart tools like HootSuite, Buffer, PostPlanner, etc. Social media isn’t part of my job.”. Just because social media isn’t in your job description doesn’t mean you shouldn’t be keeping up with the times. I want to learn how to use Twitter to engage better with reporters.”.

Strategy 40

Strategy Social Media eBook Community 40

Solo PR Pro

JANUARY 20, 2015

Flitting from tool to tool is time consuming, and constantly trying new things will interrupt your processes and workflow. Related to point #2, everyone’s list of “desert island” tools will be different. A version of this post ran on the Cision blog. I’ve never met a communications professional who wasn’t a tool fiend.

Tools 40

Tools eBook Resources Measurement 40

Beyond PR

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? That idea was NOT met with universal acclaim. But Erin explained, “We all agree we are a very good organization. FIVE PERCENT!

Software 45

Software Customer Service Google Small Business 45

Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? Here we go: Quicklinks What is a media kit? What is usually included in a media kit? How do you structure a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

PR Fuel

NOVEMBER 27, 2018

Imagine you’re having kind of a crummy Monday – you spilled coffee on your favorite tie, traffic was awful, you forgot to download new episodes of your favorite podcast, and there was only one-half of a boring pancake donut at the weekly meeting. Suddenly, you get a response from your favorite coffee place – Espresso Explosion.

Survey 45

Survey Company Customer Service Small Business 45

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire. Best Practices For PR Content.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Rock the Status Quo

FEBRUARY 23, 2015

Wondering what my favorite eBooks are? Here are a few you can download to your iPad or smartphone tonight to read as time allows. Did you know reading makes you learn great things almost via osmosis? If you don’t read, you probably aren’t learning – a big mistake in today’s environment.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Waxing UnLyrical

OCTOBER 14, 2010

Steps that help Although I am usually annoyed with these types of posts, as I seldom gain value from reading them, there are those that communicate worthwhile messages. Or “Turn your articles into downloadable reports/ebooks.&# Image: jim crossley via Flickr, CC 2.0 Sorry, I won’t be telling you in this post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. brought forth vast social media and multimedia tools, including video sharing capabilities. These trends included: the importance of influencers. the importance of online reputation management. thought leadership.

Technology 115

Technology Big Data Video Data 115

ZudePR

JUNE 6, 2016

Learn new habits? What You'll Get from Reading This Post. Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Yet still you spend your days in a distracted fuzz. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

SEPTEMBER 21, 2017

They may not be intelligent and self-aware like Hal 9000 (Heuristically programmed ALgorithmic computer), the machine from the movie 2001: A Space Odyssey (1968), but algorithms can evolve. They observe, experiment, and learn—all independently of their human creators. The Marketing AI Institute was created and is powered by PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts.

Communications 81

Communications How To Blogging Content Marketing 81

PR Fuel

DECEMBER 11, 2018

These are the guys and girls who will be dealing with your customers on a daily basis…the ones who will be making first impressions that can win or lose new customers…the ones who will be responsible for talking an angry customer down and saving them from leaving. Hiring the Right Customer Service Agents to Represent Your Brand.

Training 40

Training Employee Customer Service Crisis 40

Sword and the Script

MARCH 5, 2019

For B2B organizations, it’s like combining bits of analyst relations , public relations and marketing rolled into one. Digital or social media teams: 28%. PR and communications are pretty closely related, though communications is the broader category. 1) What departments are managing influencer marketing? Other: 11%.

Survey 60

Survey Trends Marketing B2B 60

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. If you’re looking for ideas on how to repurpose content and get every ounce of value from it, we have a few tips for you. All these iterations fall under content repurposing. The problem?

eBook 129

eBook YouTube Video Social Media 129

Cision

MAY 21, 2015

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship.

Social Media 120

Social Media Marketing Pinterest Media 120