Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. It’s hard to predict.”

Survey 129

Survey Communications Measurement Internal 129

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities.

SEO 227

SEO Agency Reputation Policies 227

5W PR

JULY 15, 2023

Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Maintain regular communication with media contacts, sharing relevant news and updates about the brand.

Corporate 78

Corporate Industry Communications Ethics 78

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Plan for technical glitches in the virtual world.

Interviews 268

Interviews Media Construction Report 268

Sword and the Script

FEBRUARY 20, 2024

As always there are links to the underlying resources for anyone interested. The company’s measures are based on the pitches sent through their systems. The vendor community that serves PR has published a handful of reports over the last few months. She’s started a new YouTube show called “ PR Explored ” that will be broadcast live.

Report 105

Report Publicity Marketing Pitching 105

Mindful Marketing

JANUARY 12, 2017

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. Defining share of voice: When asked to measure share of voice, you should first ask “Share of voice for what, specifically?”

Measurement 60

Measurement Analytics Agency Data 60

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). If you enjoyed this post, you might also like: 3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent.

Creativity 95

Creativity Study Ethics Publicity 95

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. and it was based on what was at the time a really relatable human truth. .

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

JULY 25, 2017

One way we do that at Crenshaw is through thought leadership panels that sometimes include competitors discussing and debating topics of interest to the industry. Our team worked closely with the Graeter’s PR group to ensure equal billing for the two in press materials, product deliveries and media coverage.

Education 136

Education Leadership Agency Instagram 136

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. But media expectations and budget reality are no joke. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). The media is looking for the biggest headline rather than the significance of the story.” – open survey comment regarding the state of media relations.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

JULY 16, 2019

Limited resources and restrictive budgets. Lack of a commitment by senior leadership.”. “We’re If you enjoyed this post, you might also like: Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]. Lack of priority and willingness to expand communication channels.”.

Publicity 90

Publicity Survey Local Writing 90

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills.

Employee 86

Employee Real Estate Video Internal 86

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 103

Survey Marketing B2B Content Marketing 103

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. Progress is slow.

Government 103

Government Education Print Ethics 103

PR in High Definition

DECEMBER 20, 2016

Measuring the effectiveness of PR is always a tricky topic, but pointing your campaign in the right direction is crucial. Pave the way for lead generation by doing a media relations campaign and target your prospects with paid social and content marketing campaigns. One Direction.

Media Relations 48

Media Relations Leadership Resources Content Marketing 48

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Or use these events to drive media relations and community conversation. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. In my assessment, the first and fifth reason are closely related. Media Relations is Hard and Getting Harder. 3 PR Trends in Tactics, Measurement and Organization.

Survey 97

Survey Media Relations Corporate Communications 97

Prohibition

DECEMBER 13, 2021

This is the implementation of contingency plans even after putting proactive measures in place. Once a crisis arises, the focus shifts away from developing or improving capabilities and toward deploying resources to save lives, help safeguard and the environment, and maintain the social, economic, and structure of the organisation.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Check out Do Your Headlines Measure Up?

Writing 40

Writing SEO Web Content Marketing 40

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. Media relations no longer is the be all or end all but simply a part of game plan that includes owned media and shared media, and in some cases, paid media. What do you love about the PR trade? Every day is different.

Communications 50

Communications Marketing Internal International 50

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 187

Marketing Content Marketing Data Social Media 187

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! If you are the type of PR pro that focuses largely on media relations, the first two ideas can easily mirror skills and processes you already know: byline articles.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. ” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

JANUARY 14, 2022

5. Make a plan for communicating with the media. A media relations plan will help you define how you’ll respond to the media, how you’ll keep them updated and in what format, who will be involved and what you’ll do if they want to speak to someone other than your CEO/MD or visit your business. Don’t go it alone.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

MARCH 23, 2016

Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients. My personal media relations motto is “no means maybe.” Rapid Fire Round.

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

PRSay

JUNE 11, 2021

First, we developed a Twitter list of our faculty with expertise related to the coronavirus and the epidemiology of pandemics. Even today, this remains a valuable resource for us. Developing a COVID-19 media list, we invited all reporters to our COVID-19-related events, such as our expert media briefings, school webinars and symposia.

Publicity 157

Publicity Social Media Report Fashion 157

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Its site provides a true depiction of contemporary media, as well as tips and tricks. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work. 67% said thought leadership. The rest are unsure.

Survey 71

Survey Trends Communications Storytelling 71

Stephen Waddington

NOVEMBER 26, 2020

Leadership and differentiation: How can you use tools for competitive advantage? Budgets and the business of free There traditionally hasn’t been a line item in a budget for tools in PR agencies and communications teams beyond a media relations database and media monitoring. That must change.

Tools 175

Tools How To Agency SEO 175

Shift Communications

JANUARY 2, 2019

Objectives must be specific and measurable. If there has been a major leadership change and the values or culture have evolved as a result, spend some time developing the proof points that now exist and redefine the story. Measure and Improve. All good plans start with clear goals in mind. Make the goal actionable.

Analysis 95

Analysis Infographics Internal International 95