ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. This, while maintaining our identity as Mod Op’s strategic business unit for public relations.

Agency 353

Agency Communications Marketing Leadership 353

The Resolution Blog

NOVEMBER 10, 2023

In this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra. They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK.

Reputation 177

Reputation Corporate Leadership Interviews 177

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive. PR helps build brand affinity By shaping public opinion and perception, PR builds brand affinity and consideration to influence purchase decisions.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. The role of public relations may not be top of mind. But marketing and public relations are two very distinct functions.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Publications . Go beyond a resume . Evergreen content.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

AUGUST 26, 2021

In this webinar, you’ll learn: How to set the right earned media objectives for your brand How to develop a thought leadership strategy that generates valuable content How to execute a comprehensive content distribution plan The technology and tools available to support your earned media and measurement objectives. Webinar Speakers.

Measurement 369

Measurement Strategy Media Leadership 369

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. But what does this mean for public relations professionals? While adtech is innovating, there’s a prime opportunity for public relations teams as well. For PR teams, this means a whole new playground for getting the word out.

Mobile 334

Mobile Advertising Advertising Trends 334

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It is the longest-running research project in the public relations industry that explores the relationship between management and public relations practice.

Communications 105

Communications Big Data Leadership Data 105

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. Add something meaningful to the public dialogue. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. However, caution is crucial.

Brand 323

Brand Branding eBook Advertising 323

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. That’s where public relations efforts step in. It’s able to transform complex details into simple, understandable language.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Cliff is the person everyone looks to for advice and guidance.

Report 156

Report Communications B2B Enterprise 156

Agility PR Solutions

JULY 13, 2022

Did the pandemic and social turmoil drive improved performance for public relations leaders? For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-.

Report 157

Report Leadership Publicity 157

Onclusive

JUNE 26, 2019

Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI. In this PR Attribution deep dive, you’ll learn how to: Identify business goals that matter to your leadership. Until now….

Leadership 285

Leadership Technology Measurement Tools 285

Stern + Associates

JANUARY 3, 2024

The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve. Why Is It Hard to Compete on Thought Leadership?

Leadership 62

Leadership Conference Data Report 62

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. military has enjoyed a fairly consistent upswing in public confidence since the 1970s. Yet the need here is not mere public relations messaging, but leadership and action.

Leadership 156

Leadership Corporate Energy Government 156

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. Leadership in a Hybrid Work Environment: As companies continue to adapt to a hybrid and increasingly diverse work world, leadership remains a central focus.

Leadership 78

Leadership Conference Marketing Community 78

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 104

Corporate Technology Study Communications 104

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Crenshaw Communications Grows Ad Tech PR Team. About Crenshaw Communications.

B2B 170

B2B Leadership Technology Web 170

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK OK, so I’m biased.)

Company 115

Company Publicity Leadership Pitching 115

Agility PR Solutions

JULY 21, 2020

A new report from the Institute for Public Relations and Peppercomm focuses on critical topics affecting the public relations industry while looking ahead to the future of public relations and communication. What lies on the other side of COVID for the communications industry?

Communications 193

Communications Leadership Industry Report 193

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. And not every business is a household name.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Create a leadership positioning. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

PRSay

APRIL 24, 2024

Kam’s journey with PRSA began in 1982 as a member, and he later assumed several leadership positions. Perry Public Relations Professional of the Year in 2000 and inducted into the PRSA College of Fellows in 2001. He also served on the Board of Directors in the late 1990s. Later in his career, Kam embarked on a new path.

Education 78

Education Ethics Government Financial 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? To show leadership during a serious crisis situation.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Editors at most publications make their editorial calendars public months in advance. Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year.

B2B 156

B2B How To Privacy Retail 156

Ishmael's Corner

OCTOBER 6, 2022

The Art Of Storytelling In Business Communications And Public Relations. We tend to correlate experience with stronger leadership. It stands to reason that people who have been tested when things didn’t go according to plan expand their leadership game. Yet, there’s a downside to experience when it comes to leadership.

Leadership 99

Leadership Storytelling Communications Publicity 99

PRSay

JANUARY 29, 2024

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? Top of the list: Write a manifesto about your leadership values.

Energy 125

Energy Leadership Meeting LinkedIn 125

Stephen Waddington

JULY 16, 2021

It is no surprise that demand for public relations roles is booming. Public sector organisations and large businesses typically already had resilience plans in place that were well tested. These are all public relations problems where organisations need support. It's a must read for personal development.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. A liquidity event is not only a good reason to invest in public relations, but it’s one situation where the right PR strategy can drive a higher valuation for the deal. A good PR plan communicates business leadership.

Banking 327

Banking Financial Employee Technology 327

Institute for Public Relations

JANUARY 2, 2024

Global Women in PR (GWPR) and Opinium studied female employment and leadership in public relations and communication around the world. A survey of 657 female PR professionals around the world was conducted from August – September 2023. Key findings include: 1.)

Publicity 52

Publicity Leadership Survey Employee 52

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image.

Company 78

Company Publicity Financial Crisis Communications 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. This isn’t to be mistaken with the overall quality of the publication,” she adds. “We What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Tech public relations serves as an amplifier, magnifying the brand’s message and catapulting it into the public eye.

Company 78

Company Product Launch Resources Employee 78