Cision

APRIL 14, 2015

He hosted his own version of “Meet the Press” events. He regularly held events where the press could learn more about Bayer and have access to company thought leaders and executives. Every day there’s a PR pro who is tasked with getting their client or organization into The Wall Street Journal or The New York Times.

Media Relations 120

Media Relations Media Pitching Measurement 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. What will make her feel good about being in that car every day?

Meeting 74

Meeting Automotive Media Journalism 74

Cision

FEBRUARY 19, 2016

Ensure that your pitch is reaching the right person, and this means if you are pitching case studies and white papers, don’t send them to a product reviewer. Be knowledgeable about the background of the product or story that you are pitching – this saves a lot of time. Be Brief, But Thorough.

Pitching 120

Pitching How To Trade Shows Case Study 120

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. You may be drawn to points that are highlighted by bold or italicized text, you may click on links that substantiate points, or be drawn to lists that give you some immediate context about the content. Remove Link.

How To 308

How To Tools SEO System 308

The Hoffman Agency

APRIL 6, 2020

Tapping his experience as a consultant and as a former reporter for TechCrunch, BuzzFeed and The Wall Street Journal, Matthew’s honed thoughts are enough to make even the stodgiest executive believe that numbers can tell fables — here’s how. Simply put (and as any good PR guy could tell you), the work isn’t done after the press hit.

Storytelling 53

Storytelling Data Journalism Resources 53

Beyond PR

MAY 9, 2016

Associated Press: News Editor Steve McMillan ( @stevejmcmillan ) has been promoted to @AP Mid-Atlantic news editor. Sacramento Business Journal: Editor Adam Steinhauer takes the reins as editor-in-chief at @Sacbiz. Check out this installment of blog profiles to learn more about four sports blogs making their mark.

Newspapers 40

Newspapers Media Sports Journalism 40

Sword and the Script

MARCH 10, 2019

For example, one open-ended comment about a PR agency submitted by a JOTW survey respondent who works in-house, could easily have appeared on a survey by an in-house attorney about a law firm: “Too slow or suggests stupid ideas just to make money off of me or bills creep up over time. white papers (36%).

Survey 98

Survey Media Relations Corporate Communications 98

Cision

JUNE 8, 2015

When it touched down on the runway traveling about 170 miles per hour, the front landing gear of the plane crumbled and the airplane skidded off the runaway. The concern of families of the passengers as this news broke and they wondered about the health of their loved ones was palpable, especially as time passed with no reassurance.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Beyond PR

MARCH 14, 2016

She has been with Buzzfeed for about four years and was most recently the editorial director for the BuzzFeed BFF team. He most recently covered men’s fashion at The New York Times, T Magazine, The Wall Street Journal and The Cut. Prior to that, she was the managing editorial director and weekend editor/senior editor.

Fashion 40

Fashion Tourism Media Journalism 40

Beyond PR

APRIL 18, 2016

Danielle previously was a tech editor at the Dallas Business Journal where she covered start-up and corporate technology news in the Dallas/Ft. Check out this installment of blog profiles to learn more about four travel abroad blogs making their mark. D CEO : Danielle Abril takes the reins as managing editor at @DMagazine_CEO.

Travel 40

Travel Media Sports Journalism 40

Beyond PR

MARCH 6, 2018

It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. Have you heard about it?

Strategy 67

Strategy How To B2C Content Marketing 67

PRSay

MARCH 29, 2017

We do not believe white papers or fancy testimony in front of Congress.” The folks with press cards tucked in their hatbands didn’t escape criticism. “They’re scared about their jobs.” In Japan—a country long known for its deference to leadership—trust is down 18 percent.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. They may be right about their audiences and what products do, and even about what they’ve seen has worked in the past. This is thanks, at least in part, to the “pressure for speed and clicks.”.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

APRIL 26, 2016

Furthermore, these businesses create about two out of every three new jobs in the U.S. Although you may not have a dedicated PR department, one of the easiest ways to spread the word about your company is by establishing relationships with the local media in your area. Small businesses are the engine driving the U.S.

Small Business 40

Small Business Nonprofit Local Community 40

Beyond PR

MARCH 17, 2016

Content types that can spread your message to new audiences include blog posts, white papers, instructional how-to videos and press releases. She has 15 years of experience in both communications and journalism and has worked in a variety of roles to put her into a position of expertise in her field.

Marketing 40

Marketing Small Business Web Nonprofit 40

Beyond PR

NOVEMBER 16, 2016

In order to see growth in traffic – and ultimately drive leads into your sales funnel – your website, blog posts, press releases, white papers, and other assets have to be properly optimized, not only technically but also in terms of content and assets. With regard to press releases, the old-school standard has evolved.

Engineering 40

Engineering Google SEO Guidelines 40

Beyond PR

SEPTEMBER 6, 2016

Think about your current audience. questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

OCTOBER 11, 2016

Fix: Set goals for different marketing channels such as paid-per-click advertising, press release distribution and mobile marketing. Download our free white paper Aligning Strategic Communications with Business Goals for more tips. Follow her at @prnsmallbiz for tweets about small business marketing trends. .

Small Business 40

Small Business Marketing Fashion Nonprofit 40

Landis PR

JANUARY 3, 2022

The power of politicians and the press, democracy and capitalism is replaced by the social networks and the voice of all and no longer of a select few. Hiring quality talent will remain a challenge, forcing agency hiring managers to think differently about who the ideal candidate might be. PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

MAY 31, 2015

One that few people know about. “At the time, I was working with FT Press on a book called PR 2.0: “The lightbulb went off when I realised the blog was a great way to educate, raise awareness about pressing industry topics, and to collaborate with people I couldn’t normally reach. One Where Good Guys Win.

Communications 81

Communications How To Blogging Content Marketing 81