Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? Learn what is needed to get started and how this model can help your content and social media strategies.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Cision

DECEMBER 19, 2015

With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Want four more successful brand journalism stories to inspire your brand?

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Keep your content marketing separate and distinct. Put your audience first.

Government 138

Government Survey Ethics Media 138

Cision

APRIL 2, 2015

Inbound or content marketing became a top priority for Internet marketing. With it came cries for corporate journalism. Because content and the incredible amount of social media posts used to promoted suffer from over-messaged sales pitches. Want to create standout content? So did scaling. No sign up!).

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Want to produce content that gets noticed and drives results? You have to earn it.

Media 120

Media Storytelling Content Marketing Journalism 120

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. The difference isn’t always a matter of substance; style is a reason that we are attracted to and continue to engage with content pieces.

How To 308

How To Tools SEO System 308

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. 4) What is your assessment of this trend toward content marketing ? “In In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. While the study found, “fewer than 15 percent emphasized subject knowledge expertise” it also found “45 percent of announcements mentioned marketing expertise in areas such as audience engagement, market development and branding.”. Dispelling 6 Myths PR Sometimes has about Content Marketing.

Survey 91

Survey Journalism Study Pitching 91

Cision

AUGUST 31, 2015

If that’s even close to being true, you will have to shift your content marketing strategy. After comparing the future influx of information to a tsunami, Mark calmed everyone down by reassuring us that The Content Code has all to do with being human and less to do with SEO tactics. Want your content to stand out?

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Sword and the Script

MARCH 10, 2019

Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. “It’s content marketing (64%).

Survey 98

Survey Media Relations Corporate Communications 98

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. It offers a clear story map and lends credibility to the pitch.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

APRIL 6, 2016

There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested. Buyer personas have the potential to catapult businesses into the big league with personalized marketing wins. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Exercises Viral 120

Beyond PR

MARCH 17, 2016

Content Marketing. Content marketing can be a cost-effective and high-impact tactic to strengthen your online presence and generate new leads. Before you begin creating content, you’ll need to identify your content’s purpose and research your target customer to learn their preferences and informational needs.

Marketing 40

Marketing Small Business Web Nonprofit 40

Beyond PR

NOVEMBER 16, 2016

For content marketers, search engine optimization (SEO) should now be part of your regular vocabulary. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines. Author Anna Jasinski is manager of audience relations at PR Newswire. Follow her on Twitter at @annamjasinski or on Snapchat.

Engineering 40

Engineering Google SEO Guidelines 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

APRIL 8, 2017

Add in the trends of fake news, the erosion of trust in journalism , and rampant ad fraud and this has the makings of a perfect storm. This is why content marketing is the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing content vs. content marketing.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. They don’t block amplified social content. And they don’t block content.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48