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Free White Paper! How Strong Is Your PR Foundation?

Cision

According to Cision’s 2015 Social Journalism Study , 83 percent of media professionals prefer receiving pitches through email. Our free “ PR Starter Kit ” offers a step-by-step guide to brushing up on your basic PR skills. Make sure you have a strong foundation by practicing these three skills: 1.

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3 Questions to Ask Before Diving Into Brand Journalism

Cision

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Why Are You Writing? For Whom Are You Writing?

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6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

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On Thursday, June 21st, #PRStudChat Discusses “How to Communicate Your Research”

Deirdre Breakenridge

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. What are some difference between academic writing and writing for public audiences?

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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media.

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Behind the Headlines With Stuart Pfeifer

Cision

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? Learn how with our brand journalism white paper! What is the relationship between PR and journalism?

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Dispelling 6 Myths PR Sometimes has about Content Marketing

Sword and the Script

She did review it and ended up writing about it too. >>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. Myth 5: White papers are content marketing. What he meant to say is that he was writing white papers in 1997. The pitch was about a study they had done.