Cision

APRIL 2, 2015

With it came cries for corporate journalism. Read our free “How to Beat Content Marketing Overload” white paper now! (No It does not matter how many followers it may have or the amount of native advertising a company purchases. Inbound or content marketing became a top priority for Internet marketing.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Don’t mash case studies, white papers, webinars, press releases and blog posts together. click image for higher resolution). Media distrust grows.

Government 138

Government Survey Ethics Media 138

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! And if you’re really looking forward to standing out in the ever-so-competitive market, do yourself a favor and get Cision’s free white paper – A Roadmap to Multimedia Storytelling. . Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

SEPTEMBER 28, 2015

Get our white paper today! ” – Journal of Advertising Research 3. ” Journal Of Advertising Research 55, no. Aral’s research is quite interesting in that it seeks to understand the environment necessary to leverage granular influence. 3 Fulgoni, Gian M., and Andrew Lipsman.

Marketing 120

Marketing Groups Journalism Social Media 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. You’re not paying for coverage—that’s what advertising is for. For instance, our latest Social Journalism Study delves into the different perspectives journalists have on the channels PR pros use to pitch them.

Media 77

Media Pitching Resources Media Relations 77

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ This is thanks, at least in part, to the “pressure for speed and clicks.”.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

OCTOBER 11, 2016

Fix: Set goals for different marketing channels such as paid-per-click advertising, press release distribution and mobile marketing. Download our free white paper Aligning Strategic Communications with Business Goals for more tips.

Small Business 40

Small Business Marketing Fashion Nonprofit 40

PR Conversations

JULY 5, 2016

In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. In the various boxes were bureaucratic papers from 1953 to 2002, some preceding IPRA’s formal establishment in 1955. Asia Pacific Public Relations Journal, 15 (1), 23-36.

Ethics 75

Ethics Software Meeting Policies 75

PR Conversations

JULY 5, 2016

In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. In the various boxes were bureaucratic papers from 1953 to 2002, some preceding IPRA’s formal establishment in 1955. Asia Pacific Public Relations Journal, 15 (1), 23-36.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. In the various boxes were bureaucratic papers from 1953 to 2002, some preceding IPRA’s formal establishment in 1955. Asia Pacific Public Relations Journal, 15 (1), 23-36.

Ethics 40

Ethics Meeting Software Policies 40

Ishmael's Corner

APRIL 14, 2015

Will Advertising Disappear? Beyond taking a shot at The Guardian — “Obviously, The Guardian is a special case — they’ve got their sort of trust fund, so victory for them is only losing £30 million per year” — he offers fresh insights on where digital journalism is headed. But essentially it’s not straightforward display advertising.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters.

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

MARCH 10, 2019

My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. white papers (36%). content marketing (64%).

Survey 98

Survey Media Relations Corporate Communications 98

Journalistics

SEPTEMBER 10, 2021

The outputs were typically annual reports, brochures, newsletters, case studies, datasheets, and white papers – to name a few. You started with target audiences and determined what needed to be communicated to those audiences on an annual, quarterly, or monthly basis.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Click here for our free live-streaming white paper! Ted Coiné – @tedcoine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

MARCH 17, 2016

Budget-friendly tip: Social media advertising can be as affordable or expensive as you make it. Content types that can spread your message to new audiences include blog posts, white papers, instructional how-to videos and press releases. Content Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Our reporting has stepped up.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

ZudePR

MAY 31, 2015

Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). I’m now on guest blogs I could never pitch a year ago, including Search Engine Journal, where I was awarded for most read post (of the whole month) back in December 2014.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. The Brand Advantage Journalism Podcast. 29) John Dennis. Smart Time Online. 39) Donna Papacosta. Trafcom News Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48