Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. There’s another factor at play here too – and that’s the track record of M&A in PR software.

Software 85

Software Pitching Internal International 85

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

PR professionals must craft appealing content that conveys relevant messages that resonate with specific audiences, from buyers of business software to new parents. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. It offers a clear story map and lends credibility to the pitch.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Uber’s reputation work gains speed… then stalls again.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Onward with this month’s PR Tech Sum.

Employee 141

Employee Software Survey Tools 141

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. It also includes the development of educational programs for young journalists and programs to assist the growth of reputable news outlets. But one highly undesirable outcome is “fake news.”

Government 149

Government YouTube Wikipedia Google 149

David PR Group

DECEMBER 8, 2016

We also understand the concept of tabloid journalism and how some publications like the Weekly World News and the National Enquire r offer sensational stories with the hopes of drawing readers who will patronize their advertisers. Tremendous reputational damage – and lost revenue – could be in the offing. Fake news is nothing new.

Reputation 40

Reputation Corporate Reddit Radio 40

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Its software is sold as a subscription-based service. Proof was founded by Mark Stouse who made a name in the PR industry as the top comms person for BMC Software.

Media 106

Media SEO Analytics Analysis 106

Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 People with a background in journalism understand what type of content will grab readers’ attention; they also know how to build a compelling brand voice and how to tell a story in a few words.

Facebook 0

Facebook Marketing Journalism Creativity 0

David PR Group

SEPTEMBER 10, 2018

The Times , Associated Press, Bloomberg, Forbes , NPR, Wall Street Journal , Washington Post and USA Today, among others, offer ways to send a confidential news tip. Pretty Good Privacy (PGP) is an encryption software that allows you to send encrypted emails and documents. It’s “pretty good”. –John.

Software 81

Software Privacy Fashion Groups 81

PR Fuel

SEPTEMBER 8, 2020

PR has grown from a de facto job to bridge the gap between business and journalism. While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion. Despite being different from journalism, PR press releases are often the foundation for news stories.

Journalism 52

Journalism Corporate Software Analytics 52

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2017

Needs differ, but strategic PR is typically better at building brand visibility and reputation over time than it is at generating quick sales. How will you get our CEO into the Wall Street Journal ? The savvy PR team will point out that not every CEO or founder is ready for a profile yet.

Agency 136

Agency Reputation Software Journalism 136

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? I once worked with an agency team that had placed a client in the Wall Street Journal. On donations? And on and on. It’s a good story, but it’s only happened to me once in 20 years. Yet it’s also made it harder.

Measurement 122

Measurement Communications Survey Web 122

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

NOVEMBER 27, 2018

MM: Marketing should amplify the customer experience by ensuring that a company has a positive online reputation that will attract new customers. Listen360’s software compiles customer feedback in real time and in one place, so you can address complaints quickly, keep existing customers happy, and win more referrals for your business.

Interviews 64

Interviews Software Government Journalism 64

Flack's Revenge

FEBRUARY 16, 2017

If they don’t, their brands and reputations (and hence businesses) will take a beating. Why not open them up, like open source software? Many say that Facebook and Google have no incentive to clean up the mess, as their business models are based on clicks and sharing regardless of veracity. I completely disagree.

Reddit 168

Reddit Government Google System 168

MaccaPR

APRIL 18, 2017

Wall Street Journal , with clickable links to bios and recent articles published by. A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? Wall Street Journal technology titan? For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

JUNE 21, 2016

For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. Henry Ford is often attributed as saying, “You can’t build a reputation on what you are going to do.” B2B companies can, and often do, build reputations based on what they are going to do.

Insurance 67

Insurance Insurance B2B Corporate 67

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT. ” ~ Prof.

Writing 198

Writing Communications Marketing B2B 198

NewsWhip

NOVEMBER 15, 2020

He was a pioneer in the fields of recommender systems and reputation systems. The GroupLens system he helped develop was awarded the 2010 ACM Software Systems Award. Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs at the University of Michigan School of Information.

Social Media 78

Social Media Trends System Facebook 78

NewsWhip

JULY 21, 2020

He was a pioneer in the fields of recommender systems and reputation systems. The GroupLens system he helped develop was awarded the 2010 ACM Software Systems Award. Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs at the University of Michigan School of Information.

System 78

System Facebook Twitter Software 78

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. The tactics and tools that we use to manage social listening are the result of how we understand that social media serves our intended purposes. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Communications Conversations

DECEMBER 5, 2019

In basic terms, employer brand is the reputation a company has as an employer. My background in journalism, public relations, communications and advocacy has been a great fit for this work. We were nimble and maximized our resources by teaming up with amazing pro bono partners, like StoneArch, Software for Good and Intercross.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

NewsWhip

MARCH 24, 2021

He was a pioneer in the fields of recommender systems and reputation systems. The GroupLens system he helped develop was awarded the 2010 ACM Software Systems Award. Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs at the University of Michigan School of Information.

Trends 78

Trends System Social Media Facebook 78

PR 20/20

MAY 23, 2017

To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice.

Resources 53

Resources Marketing SEO Engineering 53

Flatiron Communications

JANUARY 11, 2018

Today’s PR pro is still charged with creating for his or her clients a positive branded presence in the “media,” which, in turn, hopefully produces measurable business results such as an increase in sales, stock price, reputation, support for issue, etc. I often wonder who’s mentoring the junior ranks in the agency world.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 20, 2022

Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. So that there will be a lot of land grabbing in that domain, which needs to be followed closely.”. Alessandro Cederle , Business Development, Europe, TVEyes.

Marketing 196

Marketing Content Marketing Data Social Media 196

Solo PR Pro

MAY 1, 2018

Whereas a laptop salesperson sells on features and attributes — think weight, size, cost, number of pixels — a professional services provider wins new business on reputation, referral and relationships. Indeed there are software suites that let you track such outbound pushes and then the resultant inbound “demand.”

How To 40

How To Case Study Technology Conference 40

Cision

OCTOBER 31, 2016

Writing for The Wall Street Journal, Jay Greene writes that LinkedIn’s objective is to increase engagement with the site , which is why they’ve built out such a rich complement of features. They also single out Lynda for multimedia software and coding instruction. High praise.

LinkedIn 60

LinkedIn How To Mobile Course 60

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. 7) How PR can be used for Online Reputation Management, especially by B2B companies? I was a great risk.

B2B 52

B2B Communications Media Newspapers 52

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. Social media marketing podcast covering digital tools, apps, and software. The Brand Advantage Journalism Podcast. 24) Jason Keath.

Social Media 120

Social Media Marketing Pinterest Media 120

Victorious PR

FEBRUARY 22, 2023

We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. Our clients range from software developers to solar power sales people to insurance claims lawyers to feminine power coaches. Our clients have been featured in Entrepreneur, Forbes, Inc.,

Publicity 52

Publicity Video Pitching Google 52

Waxing UnLyrical

NOVEMBER 18, 2010

If you are planning to use automated sentiment to measure or monitor your reputation in the media, be ready to spend a lot of time working with the tool or your vendor to get it right. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.

Measurement 80

Measurement Publicity Analysis Tools 80

ZudePR

JUNE 6, 2016

On distraction-fighting habits) Writing my goals in my journal daily. The Wall Street Journal calls him a top influencer on the web. Using task management software and analysing what's you do on a day to day basis provides immediate feedback and an added incentive for keeping on track. I'm either on or off. I write them down.

Writing 114

Writing Social Media SEO Blogging 114