Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Blind pitches on a subject I don’t cover.

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Any pet peeves with PR people?

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

OCTOBER 18, 2021

Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism. How long have you been in journalism and how did you get started? Directly after that, with a stint at Automobile Magazine, led by David E.

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Meeting Report Automotive Media 75

Bianchi Biz Blog

APRIL 18, 2022

I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. How long have you been in journalism and how did you get started?

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Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

DECEMBER 6, 2021

And many of these reporters have shared insights and tips for more productive relationships and story pitches. Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business. Meet the Media: Peter Fretty, Technology Editor at IndustryWeek. Below are the 10 most-viewed Meet the Media profiles of 2021: 1.

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Meeting Automotive Media Transportation 82

Bianchi Biz Blog

FEBRUARY 21, 2022

I’m the executive editor of FleetOwner magazine and FleetOwner.com. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. What story or stories are you most proud of?

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Meeting Transportation Media Sports 94

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

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Meeting Transportation Media Journalism 90

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. How long have you been in journalism and how did you get started?

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Meeting Automotive Media Transportation 81

Bianchi Biz Blog

OCTOBER 24, 2022

I’m the editor in chief of FleetOwner magazine and FleetOwner.com. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. How long have you been in journalism and how did you get started? Just this year, FleetOwner won a Jesse H.

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Meeting Automotive Transportation Newspapers 59

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless.

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Media Pitching Report Interviews 212

Bianchi Biz Blog

OCTOBER 4, 2021

Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. James, a grand adventure that ran last year in Vintage Motorsports magazine. We won our class in that race, and that story won a 2021 first-place Automotive Heritage Journalism award.

Automotive 75

Automotive Meeting Engineering Media 75

Bianchi Biz Blog

OCTOBER 5, 2020

While I’m particularly interested in the future of transportation topics like autonomous vehicle technology and eVTOLS (flying cars), these all fall under a broader interest I have in cities. How long have you been in journalism and how did you get started? What advice do you have for PR people who want to pitch you?

Transportation 91

Transportation Meeting Report Media 91

Landis PR

MARCH 29, 2021

Ema Sasic is the editor of Bakersfield Life Magazine and reporter at The Bakersfield Californian. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. What advice do you have for PR people who want to pitch you? By Robin Carr, LCI. Landis Communications Inc.’s

Meeting 96

Meeting Media Local Interviews 96

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. What is fascinating is how certain sensor technologies are reaching beyond automotive. How long have you been in journalism and how did you get started?

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Meeting Automotive Media Technology 78

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. But still, the media relations is dead prediction seems to gain steam.

Media Relations 101

Media Relations Automotive Media Newspapers 101

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. For your reference, here’s a.

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How To YouTube Pitching LinkedIn 121

Bianchi Biz Blog

JANUARY 11, 2021

In 2021, I expect most of my non-newsy features will be on the societal changes that EVs bring with them, a shift from the technological focus that were more important in the years right after mainstream plug-in vehicles started getting some attention around 2010. How long have you been in journalism and how did you get started?

Automotive 55

Automotive Meeting Report Media 55

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

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Meeting Automotive Mobile Transportation 57

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Give us solid, meat-and-taters info about your product or service.

Meeting 81

Meeting Media Travel Interviews 81

ImPRessions - Crenshaw Communications

MAY 31, 2016

In a 1996 Esquire magazine article, ”The Age of Spin,” ad critic Randall Rothenberg notes how the meaning of “spin” morphed from a synonym for “deceptive” to something more respectable with the rise of what he calls the political “media spindustrial complex.” This may be the worst.

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Product Launch Pitching Storytelling Journalism 120

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. How can brands take a stand and stop their over reliance on pitching media via traditional PR efforts?

Company 111

Company Media Journalism Report 111

ISEBOX

NOVEMBER 30, 2015

A pro will continually look at new technologies like MuckRack, ISEBOX or Outbrain to determine the best way to get the RIGHT people to read their story. 5) You don’t network or pitch. 3) Your distribution method is…the wire. PR Pros analyze every method of improving coverage, and how they can do it more effectively.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Shift Communications

OCTOBER 13, 2016

As someone who has worked with both consumer, consumer technology and B2B companies, I can hopefully provide some useful insight – with one key caveat: I switched over to the B2B side 2.5 But, most B2B companies aren’t looking for their PR teams to stop pitching eWeek, Network World, The New York Times or The Wall Street Journal anytime soon.

B2B 60

B2B Consumer Strategy Pitching 60

Beyond PR

MAY 16, 2016

She joins Rodale’s top magazines and online resources after working as the executive editor at Reader’s Digest where she was part of the team that transformed RD to digital versions. Josh joins this Crain Communications company to move Advertising Age into the future of media and marketing technology.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Solo PR Pro

MAY 1, 2018

The question of how to sell professional services is an enduring one whose answer is being changed by technology. Harness tech — Technology has made markets broader. Narrowcast – Technology allows us to communicate with large amounts of people because it automates repetitive tasks. How was she going to make it rain?

How To 40

How To Case Study Technology Conference 40

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Most of the growth came from home, food, and in-home readership magazines. 7 Reasons Traditional Media is Still Relevant in PR 1.

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Media Radio Print Newspapers 102

Bad Pitch Blog

SEPTEMBER 8, 2008

Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. Finally: Who will we be pitching? While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds.

Journalism 41

Journalism Real Estate Print Newspapers 41

Bianchi Biz Blog

JUNE 21, 2022

Wilson award for business journalism. How long have you been in journalism and how did you get started? My foray into journalism began by writing “letters to the editor” to several trucking trade pubs. What advice do you have for PR people that want to pitch you? For that effort, I earned my first Gold Kenneth R.

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Meeting Media Chemicals Radio 86

Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. In that moment, I decided to quit, but I did not know what to do.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies. No ‘spray-and-pray’ allowed !

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Pitching Writing Engineering Wikipedia 40

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started?

Meeting 65

Meeting Automotive Engineering Media 65

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. Our strong integration with marketing technology resulted in this business press hit in CNBC. Apartment renewal rates on the rise? Because it produces results.

Strategy 60

Strategy Print Insurance Insurance 60

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. I have a consumer PR background and still harbor a love for classic brand marketing PR, but I transitioned into technology many years ago. If so, what do you love/hate about it?

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Agency Advertising Advertising Twitter 100

Bianchi Biz Blog

FEBRUARY 7, 2022

The topics I regularly cover are wide ranging: vehicle safety, investigations and recalls, the regulation — or lack thereof — of new technologies and U.S. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? trade policy, to name a few.

Automotive 90

Automotive Meeting Report Policies 90

Beyond PR

MAY 17, 2018

Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Send More Multimedia in PR Pitches. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards. Create High-Quality Assets.

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Infographics Print Video Real Estate 54